ClassDojo
Overview
Product Marketing Lead, Consumer
at
ClassDojo
— ClassDojo’s goal is to give every child on Earth an education they love. Our flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of around 200 people. We are now expanding to use this network to deliver the best learning experiences in the world beyond a standard classroom. What you’ll do
We’re looking for a
Product Marketing leader
to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without. You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families. Responsibilities
Owning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategy Helping families understand and act on the value of Plus through clear storytelling and thoughtful execution across in-app, email, and web Leading feature adoption campaigns that feel intuitive, valuable, and exciting to families Running structured experiments to refine how we frame, package, price and grow Plus, turning insights into meaningful business outcomes Driving growth through lifecycle marketing by converting at key moments and deepening adoption of premium features over time Collaborating with Product, Design, Data, and Comms to align teams around the highest-impact opportunities Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most You'll be a match if
8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization You’ve led positioning and go-to-market strategy across multiple tiers or customer segments You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media You’ve worked in close collaboration with Product, Design, and Data You thrive in ambiguity and move with urgency, structure, and clarity Bonus
Experience with marketplace or multi-audience products Time spent in both early-stage startups and at-scale consumer companies (+1M users) Background launching products within larger platforms or ecosystems Compensation and benefits
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We will consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We are happy to accommodate disabilities or special needs. We hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones. Salary ranges (USA): California, Washington, New York, New Jersey, Connecticut: $200,000 - $235,000 (USD) All other states in the US: $170,000 - $200,000 (USD) Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Technology, Information and Internet
#J-18808-Ljbffr
Product Marketing Lead, Consumer
at
ClassDojo
— ClassDojo’s goal is to give every child on Earth an education they love. Our flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of around 200 people. We are now expanding to use this network to deliver the best learning experiences in the world beyond a standard classroom. What you’ll do
We’re looking for a
Product Marketing leader
to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without. You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families. Responsibilities
Owning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategy Helping families understand and act on the value of Plus through clear storytelling and thoughtful execution across in-app, email, and web Leading feature adoption campaigns that feel intuitive, valuable, and exciting to families Running structured experiments to refine how we frame, package, price and grow Plus, turning insights into meaningful business outcomes Driving growth through lifecycle marketing by converting at key moments and deepening adoption of premium features over time Collaborating with Product, Design, Data, and Comms to align teams around the highest-impact opportunities Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most You'll be a match if
8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetization You’ve led positioning and go-to-market strategy across multiple tiers or customer segments You’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brand You’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paid You’ve launched products or features that drove meaningful lifts in conversion, activation, or adoption You’ve launched products or features that led to meaningful lifts in conversion, activation, or revenue You’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid media You’ve worked in close collaboration with Product, Design, and Data You thrive in ambiguity and move with urgency, structure, and clarity Bonus
Experience with marketplace or multi-audience products Time spent in both early-stage startups and at-scale consumer companies (+1M users) Background launching products within larger platforms or ecosystems Compensation and benefits
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We will consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We are happy to accommodate disabilities or special needs. We hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones. Salary ranges (USA): California, Washington, New York, New Jersey, Connecticut: $200,000 - $235,000 (USD) All other states in the US: $170,000 - $200,000 (USD) Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Technology, Information and Internet
#J-18808-Ljbffr