Manager - Product Marketing

Overview Microchip Technology Inc. is seeking a Product Marketing Manager for its Microprocessor Business Unit. This role manages all aspects of the product life cycle and supports business development. The successful candidate will interact with customers and Microchip's field and technical teams to identify and define new product requirements. A solid understanding of semiconductor business, MPU technologies, market trends, competitive insights, and requirements is essential. The manager will develop new product business cases, business plans, and positioning strategies to grow Microchip's MPU business. The role includes executing new product introductions with pricing, forecasting, and collateral development; overseeing product launches, ensuring effective positioning, customer engagement, sales and channel training, and press collateral in collaboration with the marketing communication team; and supporting the existing MPU portfolio and customer base, including customer visits and improving web presence.

Microchip emphasizes values-based decision making and employee development, and offers a leadership program and global opportunities.

Responsibilities

Manage all aspects of the product life cycle for MPU products

Interact with customers and Microchip's field and technical teams to identify and define new product requirements

Develop a solid understanding of MPU technologies, market trends, competitive insights, and requirements

Create new product business cases, business plans, and positioning to grow Microchip's MPU business

Execute new product introductions including pricing, forecasting and collateral development

Oversee product launches including positioning, customer engagement, sales and channel training and press collateral with the marketing communication team

Support the existing MPU portfolio and customer base

Secure customers through customer visits, business development activities, focused web presence and collaterals development

Qualifications

MSC or equivalent degree with 9+ years of Marketing or/and Sales experience in Semiconductor company(ies)

Excellent technical skills in MPUs and/or MCUs

Proven Product Management experience

Good Knowledge of embedded systems designs

AI (Artificial Intelligence) in embedded systems knowledge/experience is a real plus

Understanding semiconductor business models, manufacturing technologies, and challenges

Ability to work in a cross-functional team environment across worldwide geographies

Excellent communication skills: presentation, writing, and listening

Willingness to adapt, learn, and listen

Frequent business travel

Travel 0% - 25%

Physical Attributes and Requirements

Feeling, Handling, Hearing, Seeing, Works Alone, Works Around Others

80% sitting, 10% standing, 10% walking, 100% inside

Equal Opportunity Employment Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

Agency notice Microchip Technology Inc does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.

Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Appliances, Electrical, and Electronics Manufacturing and Semiconductor Manufacturing

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