Bitwave
Overview
Bitwave empowers businesses to seamlessly adopt and manage digital assets with the industry's most advanced subledger, accounting, and stablecoin payment solutions. We transform financial complexity into a strategic advantage, helping businesses operate with confidence, compliance, and clarity. We aim to be the global standard for enterprise digital asset finance, powering the future with automation, security, and transparency. With audit-ready integrations across today's leading blockchains, exchanges, and ERPs, Bitwave bridges the gap between blockchain technology and enterprise finance.
We are looking for a talented Product Marketing / Content Marketing Manager with experience in fintech product marketing, crypto/blockchain/web3 finance space to help lead our content engine into its next phase. This will include soup-to-nuts creation of content marketing pieces, including whitepapers with infographics, product marketing one-pagers, sales slide decks, blog posts, and social media content. Our new Product Marketing / Content Marketing Manager will need to be comfortable working cross-functionally with product managers and product teams, sales teams, and CPAs/accountants to create content for a target audience of CFOs, Chief Accounting Officers, and controllers and finance professionals.
Key Responsibilities
Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces.
Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more.
Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics.
Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics.
Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives.
Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production.
Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use.
Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials.
Qualifications
5+ years of content marketing experience in one or more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
A good eye for design and basic graphic design skills
Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
Strong understanding of SEO fundamentals, content analytics, and web publishing
Experience using Webflof, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
Recommended Skills
Experience working with freelancers or agencies
Prior exposure to creating educational content or working within CPE-based learning platforms
Comfort producing short-form video or social content (even if not the primary focus)
Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Software Development
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We are looking for a talented Product Marketing / Content Marketing Manager with experience in fintech product marketing, crypto/blockchain/web3 finance space to help lead our content engine into its next phase. This will include soup-to-nuts creation of content marketing pieces, including whitepapers with infographics, product marketing one-pagers, sales slide decks, blog posts, and social media content. Our new Product Marketing / Content Marketing Manager will need to be comfortable working cross-functionally with product managers and product teams, sales teams, and CPAs/accountants to create content for a target audience of CFOs, Chief Accounting Officers, and controllers and finance professionals.
Key Responsibilities
Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces.
Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more.
Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics.
Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics.
Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives.
Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production.
Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use.
Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials.
Qualifications
5+ years of content marketing experience in one or more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
A good eye for design and basic graphic design skills
Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
Strong understanding of SEO fundamentals, content analytics, and web publishing
Experience using Webflof, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
Recommended Skills
Experience working with freelancers or agencies
Prior exposure to creating educational content or working within CPE-based learning platforms
Comfort producing short-form video or social content (even if not the primary focus)
Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Software Development
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