Reckitt
Trade Marketing Assoc. Manager, Dish Care Drug, Dollar & Amazon
Reckitt, Lake Hiawatha, New Jersey, us, 07034
Trade Marketing Assoc. Manager, Dish Care Drug, Dollar & Amazon
Join to apply for the Trade Marketing Assoc. Manager, Dish Care Drug, Dollar & Amazon role at Reckitt.
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
About the Role The Associate Trade Marketing Manager will have a leadership role in trade strategy development and implementation for categories/brands across key eCommerce, Dollar & Drug channels, driving growth strategies in the Auto Dish Category. Incumbent will own conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions, and spearheading Sales planning. This leader will also lead cross-functional teamwork to create new product offerings for their channel.
Your responsibilities
Designing the go to market strategy means developing guidelines in the form of a trade strategy that provides the sales team with clear rules for engagement on each 4P.
This entails conceptualizing, developing & implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives.
To succeed in this aspect of the role, the ATMM must have excellent financial acumen to model and validate the return on investment of their proposal.
This entails developing sales materials and supporting the sales team by attending key account meetings as the brand/category expert.
Tracking the performance of brands and innovation to quickly identify opportunities and then work collaboratively with the sales and marketing teams on a day-to-day basis to optimize and overdrive.
To be successful in this part of the role, the ATMM must have excellent influencing skills with an ability to work independently while being team oriented.
Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.
Collaborate with partners across Sales, Commercial Planning, Brand Marketing, and Sales Finance to deliver Net Revenue growth plans and market share gains.
Represent the customer’s viewpoint in Project Meetings to improve the effectiveness and applicability of the final “go to market” strategy, owning the Sales P&L.
Discover opportunities to drive Net Revenue, increasing gross sales and uncovering trade spend optimizations.
The experience we're looking for
4-year college degree (MBA a plus)
2-years of work experience in Sales and/or Marketing, including eCommerce
Strong commercial acumen, and understanding of the levers of managing a P&L
Excellent understanding of 4Ps go-to-market strategies
Excellent analytical skills
Computer proficient and strong knowledge of syndicated data (Microsoft Office Suite, Nielsen/IRI, Numerator)
Strong oral, written communication, and presentation skills
Good interpersonal and time management skills
The skills for success
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis; Collaboration and partnership skills; Influencing; Consultative Selling; Customer strategy; Channel strategy; Sales strategy development; Product planning; Business acumen; Financial acumen; Commercial acumen; Sales negotiation; P&L Management; Strategy Execution; Operational Excellence; Key Account Management; Account Management; Field sales; Field sales management; Ecommerce; Analyzing sales and Ecommerce data; Pharmaceutical Sales; Trade Marketing; Digital activation to HCPs; Leadership skills.
What we offer With inclusion at the heart of everything we do, we support our people with employee resource groups and a range of benefits including parental leave, mental health support, medical/dental/vision, life and disability insurance, paid time off, 401(k), generous parental leave, tuition reimbursement, and more. Our compensation and benefits packages aim to reward performance and provide peace of mind. If reasonable accommodation is needed to complete your application, please contact Natalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality We recognise that in real life, great people don\'t always 'tick all the boxes'. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
About the Role The Associate Trade Marketing Manager will have a leadership role in trade strategy development and implementation for categories/brands across key eCommerce, Dollar & Drug channels, driving growth strategies in the Auto Dish Category. Incumbent will own conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions, and spearheading Sales planning. This leader will also lead cross-functional teamwork to create new product offerings for their channel.
Your responsibilities
Designing the go to market strategy means developing guidelines in the form of a trade strategy that provides the sales team with clear rules for engagement on each 4P.
This entails conceptualizing, developing & implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives.
To succeed in this aspect of the role, the ATMM must have excellent financial acumen to model and validate the return on investment of their proposal.
This entails developing sales materials and supporting the sales team by attending key account meetings as the brand/category expert.
Tracking the performance of brands and innovation to quickly identify opportunities and then work collaboratively with the sales and marketing teams on a day-to-day basis to optimize and overdrive.
To be successful in this part of the role, the ATMM must have excellent influencing skills with an ability to work independently while being team oriented.
Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.
Collaborate with partners across Sales, Commercial Planning, Brand Marketing, and Sales Finance to deliver Net Revenue growth plans and market share gains.
Represent the customer’s viewpoint in Project Meetings to improve the effectiveness and applicability of the final “go to market” strategy, owning the Sales P&L.
Discover opportunities to drive Net Revenue, increasing gross sales and uncovering trade spend optimizations.
The experience we're looking for
4-year college degree (MBA a plus)
2-years of work experience in Sales and/or Marketing, including eCommerce
Strong commercial acumen, and understanding of the levers of managing a P&L
Excellent understanding of 4Ps go-to-market strategies
Excellent analytical skills
Computer proficient and strong knowledge of syndicated data (Microsoft Office Suite, Nielsen/IRI, Numerator)
Strong oral, written communication, and presentation skills
Good interpersonal and time management skills
The skills for success
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis; Collaboration and partnership skills; Influencing; Consultative Selling; Customer strategy; Channel strategy; Sales strategy development; Product planning; Business acumen; Financial acumen; Commercial acumen; Sales negotiation; P&L Management; Strategy Execution; Operational Excellence; Key Account Management; Account Management; Field sales; Field sales management; Ecommerce; Analyzing sales and Ecommerce data; Pharmaceutical Sales; Trade Marketing; Digital activation to HCPs; Leadership skills.
What we offer With inclusion at the heart of everything we do, we support our people with employee resource groups and a range of benefits including parental leave, mental health support, medical/dental/vision, life and disability insurance, paid time off, 401(k), generous parental leave, tuition reimbursement, and more. Our compensation and benefits packages aim to reward performance and provide peace of mind. If reasonable accommodation is needed to complete your application, please contact Natalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality We recognise that in real life, great people don\'t always 'tick all the boxes'. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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