E.L.F. BEAUTY
Senior Manager, Digital & Marketing Analytics - rhode
E.L.F. BEAUTY, Los Angeles, California, United States, 90079
Overview
Senior Manager, Digital & Marketing Analytics - rhode
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E.L.F. BEAUTY Base pay range
$135,000.00/yr - $150,000.00/yr About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and more. In Fiscal year 25, we had net sales of $1 Billion and 26 consecutive quarters of net sales growth. Our total compensation approach includes competitive pay, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. Visit our Career Page to learn more: https://www.elfbeauty.com/work-with-us About rhode
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. We are a pioneering brand in the beauty space, driven by innovation and deep connection to our community. With a strong focus on authentic storytelling and meaningful engagement, we are committed to creating a lasting impact in our category. rhode is a brand rooted in intention, innovation, and impact — and we’re growing quickly. Responsibilities
Site & Marketing Mix Analytics Lead analysis of customer behavior across rhode’s ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing (Meta, TikTok, Google, Affiliates) Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools Experimentation & Optimization Partner with digital product, growth marketing and retention marketing teams to design and evaluate A/B tests and personalization efforts Identify trends and opportunities across digital channels, providing actionable insights with profitable growth Customer Insights Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value and repeat purchase Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data Data Governance & Infrastructure Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools Build a culture of continuous improvement and optimization through data Qualifications
5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL Experience with attribution modeling (MTA) and media mix evaluation (MMM) Understanding of customer journey and funnel analysis Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and match market testing Ability to synthesize and communicate insights clearly to both technical and non-technical teams Highly collaborative, with a bias toward action and curiosity Prior experience in a fast-paced, high-growth environment preferred e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice for how your personal information is used and shared. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing and Sales Industries
Personal Care Product Manufacturing
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Senior Manager, Digital & Marketing Analytics - rhode
at
E.L.F. BEAUTY Base pay range
$135,000.00/yr - $150,000.00/yr About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and more. In Fiscal year 25, we had net sales of $1 Billion and 26 consecutive quarters of net sales growth. Our total compensation approach includes competitive pay, bonus eligibility, equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. Visit our Career Page to learn more: https://www.elfbeauty.com/work-with-us About rhode
rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. We are a pioneering brand in the beauty space, driven by innovation and deep connection to our community. With a strong focus on authentic storytelling and meaningful engagement, we are committed to creating a lasting impact in our category. rhode is a brand rooted in intention, innovation, and impact — and we’re growing quickly. Responsibilities
Site & Marketing Mix Analytics Lead analysis of customer behavior across rhode’s ecommerce platforms (Shopify, Meta Checkout, TikTok Shop, etc), CRM platforms (Email/SMS), and performance marketing (Meta, TikTok, Google, Affiliates) Monitor KPIs including conversion rate, bounce rate, AOV, CLTV, new customer acquisition, and other site performance metrics Develop and maintain dashboards in Shopify, GA4, Looker, Tableau, Northbeam, Triple Whale or similar tools Experimentation & Optimization Partner with digital product, growth marketing and retention marketing teams to design and evaluate A/B tests and personalization efforts Identify trends and opportunities across digital channels, providing actionable insights with profitable growth Customer Insights Segment and analyze customer cohorts to inform lifecycle strategies, loyalty, retention, and CRM, providing insights on purchase behavior, maximizing cart value and repeat purchase Support the launch and optimization of new programs (subscription, loyalty, international expansion) with data Data Governance & Infrastructure Partner with data engineering and web development teams to ensure clean data collection, tagging, and pipeline health Evaluate and integrate analytics tools and vendors as needed, leading the RFP process for MMM and MTA tools Build a culture of continuous improvement and optimization through data Qualifications
5+ years of experience in analytics, preferably in DTC ecommerce or consumer tech Deep fluency in GA4, Shopify Analytics, Looker (or similar BI), AWS, and SQL Experience with attribution modeling (MTA) and media mix evaluation (MMM) Understanding of customer journey and funnel analysis Hands-on experience running and analyzing A/B tests, incrementality, hold-out groups, and match market testing Ability to synthesize and communicate insights clearly to both technical and non-technical teams Highly collaborative, with a bias toward action and curiosity Prior experience in a fast-paced, high-growth environment preferred e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice for how your personal information is used and shared. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing and Sales Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr