Huntington National Bank
Marketing Senior Manager-Deposits
Huntington National Bank, Detroit, Michigan, United States, 48228
Responsibilities
Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth Manage the production and financial forecasting of all actions to target goals Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results Condense complex analytical findings into effective stories outlining business impact for executive leadership Remain current with industry trends, leveraging new technologies and strategies to improve performance Research and monitor competitor activity Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability Collaborate with product, digital, and UX teams to create impactful user journeys Basic Qualifications
Bachelor's Degree in Marketing or related field 7+ years of experience in marketing Preferred Qualifications
Highly quantitative, analytical, and numbers focused Strong analytical, problem-solving, and planning skills Previous experience managing forecasts and budgets Proven success managing online and offline channels A self-motivated, energetic, and self-directed learner with high intellectual curiosity High-powered interpersonal and communication skills Ability to work individually while also motivating a team Expert level proficiency in Microsoft Excel and PowerPoint Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms Exempt Status: Yes (Yes = not eligible for overtime pay) Workplace Type: Office Our Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We\'re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Compensation Range
$93,000-$189,000 annually The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
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Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth Manage the production and financial forecasting of all actions to target goals Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results Condense complex analytical findings into effective stories outlining business impact for executive leadership Remain current with industry trends, leveraging new technologies and strategies to improve performance Research and monitor competitor activity Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability Collaborate with product, digital, and UX teams to create impactful user journeys Basic Qualifications
Bachelor's Degree in Marketing or related field 7+ years of experience in marketing Preferred Qualifications
Highly quantitative, analytical, and numbers focused Strong analytical, problem-solving, and planning skills Previous experience managing forecasts and budgets Proven success managing online and offline channels A self-motivated, energetic, and self-directed learner with high intellectual curiosity High-powered interpersonal and communication skills Ability to work individually while also motivating a team Expert level proficiency in Microsoft Excel and PowerPoint Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms Exempt Status: Yes (Yes = not eligible for overtime pay) Workplace Type: Office Our Approach to Office Workplace Type
Certain positions outside our branch network may be eligible for a flexible work arrangement. We\'re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team. Compensation Range
$93,000-$189,000 annually The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer. Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.
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