Mile Marker
Overview
Vice President, Marketing Science
at
Mile Marker
is a senior leadership role at an omni-channel media agency built for growth marketers. Mile Marker delivers a full spectrum of capabilities, data-driven insights, and a technology stack to drive measurable business outcomes. Our client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s. For more information, visit www.milemarkeragency.com.
We are seeking an exceptional leader to build and lead a best-in-class Marketing Sciences practice at the intersection of data strategy, analytics innovation, and media excellence. This senior, high-impact role reports to the Chief Analytics Officer and will be a key member of the leadership team.
What you\'ll do
Architect and launch the Marketing Sciences practice within Mile Marker as a core pillar of our value and differentiation.
Develop and champion the agency’s strategic data roadmap—translating client needs and market trends into actionable frameworks, services, and IP.
Foster a culture of innovation, continuous learning, and commercial impact within the analytics, strategy, and data engineering teams.
Provide strategic and technical perspective on the role of AI within the data practice as well as outlining efficiencies in the process.
Work with complex datasets to generate actionable insights.
Oversee all data strategy initiatives: data acquisition, management, curation, and security for both client and agency use.
Identify, negotiate, and manage data partnerships—from syndicated sources to bespoke industry alliances.
Guide the creation and ongoing refinement of internal, proprietary data sets—mining Mile Marker and client trends for actionable insights.
Outline the agencies role in data clean room capabilities: define agency’s approach, technical standards, legal compliance, and market offerings within the framework of our current value propositions.
Keep agency at the forefront of privacy, identity, and data governance best practices.
Create new business models by defining how, where, and when agency data and analytics products can be monetized (e.g., custom audience solutions, benchmarks, or insight-driven recurring revenue offerings).
Collaborate with business development, centers of excellence and Client Solutions teams to invest in and commercialize data assets.
Serve as the point person for integrating new and existing data assets and partnerships into Waypoint (agency process) and Relay (tech stack); provide ongoing direction for evolution based on industry and client needs.
Partner with Milers across our matrix structure to deliver measurable value across the agency and client experience.
Advise executive team and clients on data-driven strategy, trust signals, and innovation opportunities.
Represent the agency as a thought leader in industry forums, client meetings, and vendor partnerships.
Qualifications
12+ years of experience spanning marketing analytics, data strategy, consulting, or data sciences (agency experience strongly preferred).
5+ years experience managing a team.
Bachelor's required; advanced degree in quantitative field (MS, MBA, or PhD) is a plus.
Proven track record building or scaling high-performance analytics or marketing sciences teams.
Advanced working knowledge of data partnerships, clean room solutions, digital audience strategy, and data privacy.
Experience developing and monetizing proprietary data assets and/or SaaS data products.
Knowledge of modern marketing technology: data pipelines, analytics platforms, cloud integrations, and marketing cloud environments.
Excellent leadership, stakeholder engagement, and communication skills; persuasive storyteller and collaborator.
Exceptional communication skills, both written and verbal, with experience presenting to senior and C-level clients and in new business pitches.
Capable of providing points of view and showcasing expertise in advanced analytics techniques and ad effectiveness research
Ability to lead, motivate, and inspire a team, fostering a culture of innovation, collaboration, and excellence.
Strong organizational skills and the ability to manage multiple projects simultaneously.
A proactive, solution-oriented mindset and the ability to drive change.
A strong understanding of media planning and buying processes, along with a proven ability to align analytics efforts with business objectives.
Experience working in a full-service media agency or a similar fast-paced, client-driven environment.
A high level of personal accountability and the ability to drive results with limited supervision.
A strategic thinker who can balance long-term vision with short-term execution.
Pay range: $170,000-$200,000.
Details
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
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at
Mile Marker
is a senior leadership role at an omni-channel media agency built for growth marketers. Mile Marker delivers a full spectrum of capabilities, data-driven insights, and a technology stack to drive measurable business outcomes. Our client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s. For more information, visit www.milemarkeragency.com.
We are seeking an exceptional leader to build and lead a best-in-class Marketing Sciences practice at the intersection of data strategy, analytics innovation, and media excellence. This senior, high-impact role reports to the Chief Analytics Officer and will be a key member of the leadership team.
What you\'ll do
Architect and launch the Marketing Sciences practice within Mile Marker as a core pillar of our value and differentiation.
Develop and champion the agency’s strategic data roadmap—translating client needs and market trends into actionable frameworks, services, and IP.
Foster a culture of innovation, continuous learning, and commercial impact within the analytics, strategy, and data engineering teams.
Provide strategic and technical perspective on the role of AI within the data practice as well as outlining efficiencies in the process.
Work with complex datasets to generate actionable insights.
Oversee all data strategy initiatives: data acquisition, management, curation, and security for both client and agency use.
Identify, negotiate, and manage data partnerships—from syndicated sources to bespoke industry alliances.
Guide the creation and ongoing refinement of internal, proprietary data sets—mining Mile Marker and client trends for actionable insights.
Outline the agencies role in data clean room capabilities: define agency’s approach, technical standards, legal compliance, and market offerings within the framework of our current value propositions.
Keep agency at the forefront of privacy, identity, and data governance best practices.
Create new business models by defining how, where, and when agency data and analytics products can be monetized (e.g., custom audience solutions, benchmarks, or insight-driven recurring revenue offerings).
Collaborate with business development, centers of excellence and Client Solutions teams to invest in and commercialize data assets.
Serve as the point person for integrating new and existing data assets and partnerships into Waypoint (agency process) and Relay (tech stack); provide ongoing direction for evolution based on industry and client needs.
Partner with Milers across our matrix structure to deliver measurable value across the agency and client experience.
Advise executive team and clients on data-driven strategy, trust signals, and innovation opportunities.
Represent the agency as a thought leader in industry forums, client meetings, and vendor partnerships.
Qualifications
12+ years of experience spanning marketing analytics, data strategy, consulting, or data sciences (agency experience strongly preferred).
5+ years experience managing a team.
Bachelor's required; advanced degree in quantitative field (MS, MBA, or PhD) is a plus.
Proven track record building or scaling high-performance analytics or marketing sciences teams.
Advanced working knowledge of data partnerships, clean room solutions, digital audience strategy, and data privacy.
Experience developing and monetizing proprietary data assets and/or SaaS data products.
Knowledge of modern marketing technology: data pipelines, analytics platforms, cloud integrations, and marketing cloud environments.
Excellent leadership, stakeholder engagement, and communication skills; persuasive storyteller and collaborator.
Exceptional communication skills, both written and verbal, with experience presenting to senior and C-level clients and in new business pitches.
Capable of providing points of view and showcasing expertise in advanced analytics techniques and ad effectiveness research
Ability to lead, motivate, and inspire a team, fostering a culture of innovation, collaboration, and excellence.
Strong organizational skills and the ability to manage multiple projects simultaneously.
A proactive, solution-oriented mindset and the ability to drive change.
A strong understanding of media planning and buying processes, along with a proven ability to align analytics efforts with business objectives.
Experience working in a full-service media agency or a similar fast-paced, client-driven environment.
A high level of personal accountability and the ability to drive results with limited supervision.
A strategic thinker who can balance long-term vision with short-term execution.
Pay range: $170,000-$200,000.
Details
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
#J-18808-Ljbffr