BD
Global Marketing Manager - BD Vacutainer Tubes - Becton Dickinson
BD, Franklin Lakes, New Jersey, us, 07417
Overview
Global Marketing Manager - BD Vacutainer Tubes - Becton Dickinson at BD. The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer) and Specimen Acquisition portfolio. As a key member of the Global Marketing team, the Global Marketing Manager will help shape the strategic direction, general management, and financial performance of the BD Vacutainer Hematology & Specialty Tubes portfolio. This role will also contribute to the broader Blood Collection Tubes portfolio within Lab Specimen Management (containment).
Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio.
Partner with international and regional marketing and sales teams to support global commercialization efforts.
Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
Direct market research efforts to generate short- and long-term forecasts and interpret market trends.
Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging.
Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.
Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.
Qualifications Education
BS/BA in business, science, marketing, or health care required
MBA is preferred
Experience
At least 3 to 5+ years' work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)
Business experience may include marketing, sales, sales training, business development
Knowledge, Skills And Abilities
Proactive self-starter with the ability to thrive in a fast-paced, dynamic environment
Strong action orientation with excellent prioritization and multitasking skills
Strategic thinker with a growth mindset and strong influencing capabilities
Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization
Exceptional communication, interpersonal, organizational, and creative problem-solving skills
Sound judgment with the ability to make independent decisions when needed
Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth
Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs
Work Environment BD prioritizes on-site collaboration because it fosters creativity, innovation, and effective problem-solving in the fast-paced healthcare industry. For most roles, a minimum of 4 days of in-office presence per week is required to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility. Remote or field-based positions will have different workplace arrangements as indicated in the job posting.
COVID-19 vaccination may be required in certain locations. Where required, testing or accommodations will be considered in accordance with applicable law.
Salary and Location Primary Work Location: USA NJ - Franklin Lakes
Salary Range Information: $114,600.00 - $189,100.00 USD Annual
There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any applicable pay system.
Why BD BD is one of the largest global medical technology companies. Advancing the world of health is our Purpose. We believe in the human element and support a culture where you can learn, grow, and become your best self. We are a maker of possible and welcome people with imagination and drive to reinvent the future of health.
Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
For more information, visit BD Careers: https://bd.com/careers
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Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio.
Partner with international and regional marketing and sales teams to support global commercialization efforts.
Conduct market and customer analysis to find opportunities for innovation and portfolio expansion.
Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines.
Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions.
Direct market research efforts to generate short- and long-term forecasts and interpret market trends.
Supervise global competitor activity across products, sales, and marketing to inform strategic positioning.
Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging.
Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials.
Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications.
Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies.
Qualifications Education
BS/BA in business, science, marketing, or health care required
MBA is preferred
Experience
At least 3 to 5+ years' work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred)
Business experience may include marketing, sales, sales training, business development
Knowledge, Skills And Abilities
Proactive self-starter with the ability to thrive in a fast-paced, dynamic environment
Strong action orientation with excellent prioritization and multitasking skills
Strategic thinker with a growth mindset and strong influencing capabilities
Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization
Exceptional communication, interpersonal, organizational, and creative problem-solving skills
Sound judgment with the ability to make independent decisions when needed
Highly analytical, with the ability to identify trends and uncover opportunities for accelerated growth
Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs
Work Environment BD prioritizes on-site collaboration because it fosters creativity, innovation, and effective problem-solving in the fast-paced healthcare industry. For most roles, a minimum of 4 days of in-office presence per week is required to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility. Remote or field-based positions will have different workplace arrangements as indicated in the job posting.
COVID-19 vaccination may be required in certain locations. Where required, testing or accommodations will be considered in accordance with applicable law.
Salary and Location Primary Work Location: USA NJ - Franklin Lakes
Salary Range Information: $114,600.00 - $189,100.00 USD Annual
There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any applicable pay system.
Why BD BD is one of the largest global medical technology companies. Advancing the world of health is our Purpose. We believe in the human element and support a culture where you can learn, grow, and become your best self. We are a maker of possible and welcome people with imagination and drive to reinvent the future of health.
Equal Opportunity Employer Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
For more information, visit BD Careers: https://bd.com/careers
#J-18808-Ljbffr