Hexagon Asset Lifecycle Intelligence
Senior Product Marketing Manager
Hexagon Asset Lifecycle Intelligence, Madison, Alabama, United States, 35756
Overview
Senior Product Marketing Manager
role at
Hexagon Asset Lifecyle Intelligence , remote-friendly. The Senior Product Marketing Manager will be responsible for the conception and execution of messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote. Responsibilities Conceive and execute messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote. Work closely with the SVP Public Safety and the marketing leadership team to identify programs needed to produce thought leadership content, personas, and account-based marketing programs as well as strategic partnerships. Work closely with the regional marketing leads to develop a constant and targeted list of sales prospects worldwide. Collaborate to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns and programs from inception through delivery and measurement. Be responsible for nurturing marketing strategies, SEO, marketing analytics and lead reporting. Work in a collaborative environment with cross-functional and global teams, including Global Marketing, Regional Marketing, Business Development, Product Development, and Sales.
Education / Qualifications
BA/BS in business, marketing, communications or related field; MBA a plus 6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management Public safety industry, SaaS, software or B2B technology marketing experience is a plus Successful track record in developing and executing comprehensive marketing plans and detailed project management Highly effective written and verbal communication skills, as well as presentation skills Ability to work in a constantly changing environment Experience in managing and directing multi-national marketing programs is a plus
Knowledge And Skills Required
Strong understanding of key marketing concepts Ability to develop and implement lead generation strategies Able to analyze and understand marketing and business results to identify opportunities for improvement Experience with Salesforce.com, Demandbase, SEO, account-based marketing and marketing automation tools is a plus Passion / interest in technology Excellent written and verbal communication skills Able to present information and ideas in a team or individual setting Proficiency in Microsoft Office Word, Excel; strong PowerPoint knowledge required and Adobe Creative Suite a plus Additional knowledge of CMS and Pardot is a plus Must be a US Citizen or Green Card Holder
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. Hexagons Asset Lifecyle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle. Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB. Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagons Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world. Everyone is welcome as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Industries
Software Development
#J-18808-Ljbffr
Senior Product Marketing Manager
role at
Hexagon Asset Lifecyle Intelligence , remote-friendly. The Senior Product Marketing Manager will be responsible for the conception and execution of messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote. Responsibilities Conceive and execute messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote. Work closely with the SVP Public Safety and the marketing leadership team to identify programs needed to produce thought leadership content, personas, and account-based marketing programs as well as strategic partnerships. Work closely with the regional marketing leads to develop a constant and targeted list of sales prospects worldwide. Collaborate to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns and programs from inception through delivery and measurement. Be responsible for nurturing marketing strategies, SEO, marketing analytics and lead reporting. Work in a collaborative environment with cross-functional and global teams, including Global Marketing, Regional Marketing, Business Development, Product Development, and Sales.
Education / Qualifications
BA/BS in business, marketing, communications or related field; MBA a plus 6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management Public safety industry, SaaS, software or B2B technology marketing experience is a plus Successful track record in developing and executing comprehensive marketing plans and detailed project management Highly effective written and verbal communication skills, as well as presentation skills Ability to work in a constantly changing environment Experience in managing and directing multi-national marketing programs is a plus
Knowledge And Skills Required
Strong understanding of key marketing concepts Ability to develop and implement lead generation strategies Able to analyze and understand marketing and business results to identify opportunities for improvement Experience with Salesforce.com, Demandbase, SEO, account-based marketing and marketing automation tools is a plus Passion / interest in technology Excellent written and verbal communication skills Able to present information and ideas in a team or individual setting Proficiency in Microsoft Office Word, Excel; strong PowerPoint knowledge required and Adobe Creative Suite a plus Additional knowledge of CMS and Pardot is a plus Must be a US Citizen or Green Card Holder
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications. Hexagons Asset Lifecyle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle. Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB. Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagons Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world. Everyone is welcome as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all. Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Industries
Software Development
#J-18808-Ljbffr