Riverside Natural Foods Ltd. (Home of MadeGood)
Sr Manager Content and Social Media
Riverside Natural Foods Ltd. (Home of MadeGood), Chicago, Illinois, United States, 60290
Overview
Riverside Natural Foods Ltd. invites applications for the
Senior Manager, Content & Social Media
role to lead 360 content strategies across the U.S. and Canadian markets. In partnership with the Creative Director, you will shape how the brand appears across owned, earned, and paid channels, build a nimble team, and drive storytelling that fuels engagement and growth. Responsibilities
Lead the 360, always-on content strategy across U.S. and Canadian markets anchored in storytelling, insights, and culture. Turn brand goals into actionable content plans that drive awareness, trial, and emotional connection. Own the editorial calendar across all touch points: social, digital, partnerships, and Always On. Partner with cross-functional teams (Creative, Media, Influencer, CX) to deliver cohesive, scroll-stopping content. Oversee execution from briefing to final asset, ensuring work is on-brand, on-time, and relevant. Continuously optimize using performance data and real-time insights. Own our organic social strategy across platforms (Instagram, TikTok, LinkedIn, Pinterest, Meta, Podcasts, and emerging platforms) and develop platform-native content that drives engagement and growth for both organic and paid content. Set the tone for community engagement, turning followers into fans through UGC, conversation, and connection; leverage social listening and trend tracking to inform decisions. Guide day-to-day community management with oversight, insights, and strategic direction across relevant platforms. Keep the brand fresh by tracking trends and moments that matter and ensuring MadeGood shows up in real moments. Lead a team of internal contributors and external creators, freelancers, and agency partners; manage budgets, timelines, and approvals across content workstreams. What You’ll Bring
7+ years in content, social, or digital brand marketing roles. Proven track record building lifestyle brands through storytelling and standout content. Deep platform fluency in Instagram, TikTok, LinkedIn, Pinterest, Meta; strong understanding of what makes each platform scroll-worthy. Sharp creative instincts with hands-on content production experience. Strong team leadership experience managing internal teams, freelancers, and creative partners. Podcast experience is a plus. Analytical mindset with ability to turn data and insights into creative and strategic decisions. Proactive, collaborative, and solutions-first across cross-functional teams. Passion for culture, community, and bringing big, buzzworthy ideas to life. Expert in CMS platforms (e.g., Shopify, Contentful), social scheduling tools (e.g., Sprinklr, Later, DashHudson), and AI tools to streamline content development. What We Expect
Values-led: Respect, teamwork, and resourcefulness with a sense of fun. Willingness to shape and roll up your sleeves to build processes and drive progress. Open access to colleagues across the organization, from founders to production staff. Personal development support to chart your own path and grow. Gratitude and collaborative spirit as Riverside grows. What We Offer
Values-driven culture with a focus on integrity and respect. Resourceful, determined environment that rewards curiosity and grit. Humility and teamwork; we celebrate high-quality products and inclusive collaboration. Commitment to continuous improvement and learning as we grow together. Comprehensive benefits program, with Riverside covering costs. RRSP or 401k matching; Employee Resource Groups supporting mental health, sustainability, diversity, women, and LGBTQ+ rights. Riverside University and tuition reimbursement for professional development. Open concept work environment aligned with our values. How To Apply
If you have the commitment to excellence, energy, and experience we need, please submit your resume to careers(AT)riversidenaturals.com with the job title in the subject line, or click the apply button. Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment. If you require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted. Riverside Natural Foods Ltd. is a $300M+ Canadian-based family-owned, globally operating business, B-Corp certified, and Triple-Bottom Line. We manufacture MadeGood and GOOD TO GO snacks and value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on a mission to double the business by 2027 and encourage you to join and grow with us. MadeGood is a lifestyle brand rooted in connection, culture and purpose, powered by the Made For More platform. Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.
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Riverside Natural Foods Ltd. invites applications for the
Senior Manager, Content & Social Media
role to lead 360 content strategies across the U.S. and Canadian markets. In partnership with the Creative Director, you will shape how the brand appears across owned, earned, and paid channels, build a nimble team, and drive storytelling that fuels engagement and growth. Responsibilities
Lead the 360, always-on content strategy across U.S. and Canadian markets anchored in storytelling, insights, and culture. Turn brand goals into actionable content plans that drive awareness, trial, and emotional connection. Own the editorial calendar across all touch points: social, digital, partnerships, and Always On. Partner with cross-functional teams (Creative, Media, Influencer, CX) to deliver cohesive, scroll-stopping content. Oversee execution from briefing to final asset, ensuring work is on-brand, on-time, and relevant. Continuously optimize using performance data and real-time insights. Own our organic social strategy across platforms (Instagram, TikTok, LinkedIn, Pinterest, Meta, Podcasts, and emerging platforms) and develop platform-native content that drives engagement and growth for both organic and paid content. Set the tone for community engagement, turning followers into fans through UGC, conversation, and connection; leverage social listening and trend tracking to inform decisions. Guide day-to-day community management with oversight, insights, and strategic direction across relevant platforms. Keep the brand fresh by tracking trends and moments that matter and ensuring MadeGood shows up in real moments. Lead a team of internal contributors and external creators, freelancers, and agency partners; manage budgets, timelines, and approvals across content workstreams. What You’ll Bring
7+ years in content, social, or digital brand marketing roles. Proven track record building lifestyle brands through storytelling and standout content. Deep platform fluency in Instagram, TikTok, LinkedIn, Pinterest, Meta; strong understanding of what makes each platform scroll-worthy. Sharp creative instincts with hands-on content production experience. Strong team leadership experience managing internal teams, freelancers, and creative partners. Podcast experience is a plus. Analytical mindset with ability to turn data and insights into creative and strategic decisions. Proactive, collaborative, and solutions-first across cross-functional teams. Passion for culture, community, and bringing big, buzzworthy ideas to life. Expert in CMS platforms (e.g., Shopify, Contentful), social scheduling tools (e.g., Sprinklr, Later, DashHudson), and AI tools to streamline content development. What We Expect
Values-led: Respect, teamwork, and resourcefulness with a sense of fun. Willingness to shape and roll up your sleeves to build processes and drive progress. Open access to colleagues across the organization, from founders to production staff. Personal development support to chart your own path and grow. Gratitude and collaborative spirit as Riverside grows. What We Offer
Values-driven culture with a focus on integrity and respect. Resourceful, determined environment that rewards curiosity and grit. Humility and teamwork; we celebrate high-quality products and inclusive collaboration. Commitment to continuous improvement and learning as we grow together. Comprehensive benefits program, with Riverside covering costs. RRSP or 401k matching; Employee Resource Groups supporting mental health, sustainability, diversity, women, and LGBTQ+ rights. Riverside University and tuition reimbursement for professional development. Open concept work environment aligned with our values. How To Apply
If you have the commitment to excellence, energy, and experience we need, please submit your resume to careers(AT)riversidenaturals.com with the job title in the subject line, or click the apply button. Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment. If you require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted. Riverside Natural Foods Ltd. is a $300M+ Canadian-based family-owned, globally operating business, B-Corp certified, and Triple-Bottom Line. We manufacture MadeGood and GOOD TO GO snacks and value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on a mission to double the business by 2027 and encourage you to join and grow with us. MadeGood is a lifestyle brand rooted in connection, culture and purpose, powered by the Made For More platform. Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.
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