AT&T
Overview
Director Marketing Strategy Development
role at AT&T. Location: Dallas, TX. Office presence required: a minimum of five days per week, in the posted location.
About This Role Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T. We are seeking an exceptional individual with a profound understanding of the marketing discipline from end to end and a proven track record in spearheading change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
Overall Purpose Oversee the design, development, and implementation of launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.
Key Roles and Responsibilities
Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth. Develop business cases, sensitivity analyses, scenario planning and competitive response analyses. Provide strategic direction and oversight to execution teams to ensure alignment with business objectives.
Conduct Market Research and Analysis: Supervise market research activities to understand customer needs, market trends, and competitive landscape. Utilize these insights to inform marketing strategies and product positioning. Guide the team in analyzing market data to develop targeted offers and modify features.
Create and Manage Marketing Content: Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content to support product launches and marketing campaigns. Ensure the marketing team produces high-quality and effective content that aligns with the marketing strategy.
Plan and Implement Go-to-Market Strategies: Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution. Ensure alignment with cross-functional teams such as product management, sales, and engineering. Lead the marketing team in executing these plans effectively.
Monitor and Report on Performance: Track and analyze the performance of marketing campaigns and product launches using KPIs and metrics. Prepare regular reports and provide insights to optimize future marketing efforts. Supervise the team in monitoring performance and making data-driven decisions to improve marketing outcomes.
Job Contribution Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Leads teams of career-level staff within the organization, and coordinates several cross-functional teams beyond direct report relationships, including agency and third-party partners. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.
Supervisor Yes
Education/Experience Bachelor’s degree (BS/BA) desired. MBA with Marketing, Strategy or Similar Major Preferred, 10+ years of related experience.
Compensation Director Marketing Strategy Development earns between $191,400 - $287,200 USD annually. Salary may vary by geography, experience, and education. Notable rewards include health insurance, tuition reimbursement, paid time off, and product/service discounts.
Joining our team comes with amazing perks and benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with AT&T is a global leader in communications and technology. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws. Ready to close the deal on a career with AT&T? Apply today.
Details
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$191,400.00 - $287,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Seniority level Not Applicable
Employment type Full-time
Job function
Marketing and Sales
Industries
Wireless Services
IT Services and IT Consulting
Telecommunications
#J-18808-Ljbffr
role at AT&T. Location: Dallas, TX. Office presence required: a minimum of five days per week, in the posted location.
About This Role Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T. We are seeking an exceptional individual with a profound understanding of the marketing discipline from end to end and a proven track record in spearheading change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
Overall Purpose Oversee the design, development, and implementation of launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.
Key Roles and Responsibilities
Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth. Develop business cases, sensitivity analyses, scenario planning and competitive response analyses. Provide strategic direction and oversight to execution teams to ensure alignment with business objectives.
Conduct Market Research and Analysis: Supervise market research activities to understand customer needs, market trends, and competitive landscape. Utilize these insights to inform marketing strategies and product positioning. Guide the team in analyzing market data to develop targeted offers and modify features.
Create and Manage Marketing Content: Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content to support product launches and marketing campaigns. Ensure the marketing team produces high-quality and effective content that aligns with the marketing strategy.
Plan and Implement Go-to-Market Strategies: Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution. Ensure alignment with cross-functional teams such as product management, sales, and engineering. Lead the marketing team in executing these plans effectively.
Monitor and Report on Performance: Track and analyze the performance of marketing campaigns and product launches using KPIs and metrics. Prepare regular reports and provide insights to optimize future marketing efforts. Supervise the team in monitoring performance and making data-driven decisions to improve marketing outcomes.
Job Contribution Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Leads teams of career-level staff within the organization, and coordinates several cross-functional teams beyond direct report relationships, including agency and third-party partners. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.
Supervisor Yes
Education/Experience Bachelor’s degree (BS/BA) desired. MBA with Marketing, Strategy or Similar Major Preferred, 10+ years of related experience.
Compensation Director Marketing Strategy Development earns between $191,400 - $287,200 USD annually. Salary may vary by geography, experience, and education. Notable rewards include health insurance, tuition reimbursement, paid time off, and product/service discounts.
Joining our team comes with amazing perks and benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with AT&T is a global leader in communications and technology. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws. Ready to close the deal on a career with AT&T? Apply today.
Details
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$191,400.00 - $287,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Seniority level Not Applicable
Employment type Full-time
Job function
Marketing and Sales
Industries
Wireless Services
IT Services and IT Consulting
Telecommunications
#J-18808-Ljbffr