Force Factor
Overview
Join to apply for the
Social Media Marketing Manager
role at
Force Factor . Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds. Responsibilities
Develop and execute social media strategies: Create and implement comprehensive strategies that align with Force Factor’s business objectives, target audience, and brand voice. Own our social channels: Manage and grow our presence on Facebook, Instagram, TikTok, YouTube, and emerging platforms. Actively engage with our community by responding to comments, messages, and conversations. Drive TikTok leadership: Lead TikTok strategy end-to-end - identify trends, create platform-native content, partner with creators, and experiment with viral formats to maximize reach and engagement. Content creation and curation: Collaborate closely with our Creative Team to produce engaging text, images, and short-form video content. Curate relevant cultural and industry trends to keep our channels fresh and relevant. Influencer partnerships: Build and manage relationships with influencers and creators who align with our brand. Oversee collaborations, sponsorships, and promotional activities that drive awareness and conversions. Campaign planning and execution: Conceptualize and launch social campaigns tied to product launches, brand moments, seasonal promotions, and cultural events. Measure performance in real-time and optimize for impact. Analytics and insights: Track, analyze, and report on KPIs, including reach, engagement, follower growth, conversions, and ROI. Translate data into actionable insights to refine strategies. Trendspotting and innovation: Stay on the pulse of social media culture, platform updates, and competitor activity. Proactively recommend and test new formats, tools, and strategies to keep Force Factor ahead of the curve. Brand advocacy: Represent Force Factor’s brand with authenticity, creativity, and energy, ensuring every piece of content reflects our mission to unleash consumer potential. Qualifications
Bachelor's degree in marketing, communications, public relations, or a related field is preferred. 3+ years of hands-on social media management, ideally with consumer brands. Strong understanding of various social media platforms, their features, algorithms, and best practices. Proficiency in using social media management and analytics tools. Proven success driving growth and engagement on TikTok; must have a strong grasp of TikTok culture, algorithms, and trends. Proficiency in short-form video creation, editing tools (e.g., Adobe Premiere) and platform-native editing features. Experience with paid social campaigns and understanding of targeting, budgeting, and performance optimization. Strong copywriting skills with the ability to adapt tone and style across platforms. Comfortable interpreting data and turning insights into strategy. Passion for experimenting with content, storytelling, and new social formats. Strong work ethic and a desire to continuously learn and improve. A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision. The desire to win, with an inherently competitive spirit. You live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn’t excite you, this role may not be a good fit! Details
Location: Boston, MA Salary: $160,000.00–$215,000.00 Employment type: Full-time
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Join to apply for the
Social Media Marketing Manager
role at
Force Factor . Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds. Responsibilities
Develop and execute social media strategies: Create and implement comprehensive strategies that align with Force Factor’s business objectives, target audience, and brand voice. Own our social channels: Manage and grow our presence on Facebook, Instagram, TikTok, YouTube, and emerging platforms. Actively engage with our community by responding to comments, messages, and conversations. Drive TikTok leadership: Lead TikTok strategy end-to-end - identify trends, create platform-native content, partner with creators, and experiment with viral formats to maximize reach and engagement. Content creation and curation: Collaborate closely with our Creative Team to produce engaging text, images, and short-form video content. Curate relevant cultural and industry trends to keep our channels fresh and relevant. Influencer partnerships: Build and manage relationships with influencers and creators who align with our brand. Oversee collaborations, sponsorships, and promotional activities that drive awareness and conversions. Campaign planning and execution: Conceptualize and launch social campaigns tied to product launches, brand moments, seasonal promotions, and cultural events. Measure performance in real-time and optimize for impact. Analytics and insights: Track, analyze, and report on KPIs, including reach, engagement, follower growth, conversions, and ROI. Translate data into actionable insights to refine strategies. Trendspotting and innovation: Stay on the pulse of social media culture, platform updates, and competitor activity. Proactively recommend and test new formats, tools, and strategies to keep Force Factor ahead of the curve. Brand advocacy: Represent Force Factor’s brand with authenticity, creativity, and energy, ensuring every piece of content reflects our mission to unleash consumer potential. Qualifications
Bachelor's degree in marketing, communications, public relations, or a related field is preferred. 3+ years of hands-on social media management, ideally with consumer brands. Strong understanding of various social media platforms, their features, algorithms, and best practices. Proficiency in using social media management and analytics tools. Proven success driving growth and engagement on TikTok; must have a strong grasp of TikTok culture, algorithms, and trends. Proficiency in short-form video creation, editing tools (e.g., Adobe Premiere) and platform-native editing features. Experience with paid social campaigns and understanding of targeting, budgeting, and performance optimization. Strong copywriting skills with the ability to adapt tone and style across platforms. Comfortable interpreting data and turning insights into strategy. Passion for experimenting with content, storytelling, and new social formats. Strong work ethic and a desire to continuously learn and improve. A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision. The desire to win, with an inherently competitive spirit. You live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn’t excite you, this role may not be a good fit! Details
Location: Boston, MA Salary: $160,000.00–$215,000.00 Employment type: Full-time
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