Social Finance, Inc. (SoFi)
Product Marketing Manager, SoFi Pay
Social Finance, Inc. (SoFi), San Francisco, California, United States, 94199
The role
We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi’s growth. What you’ll do
Drive SoFi Pay’s growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature Develop, own, and iterate on future country launches Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive awareness via upper funnel marketing What you’ll need
5+ years of Product Marketing and/or Growth Marketing experience Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! Pay range: $89,600.00 - $168,000.00 Payment frequency: Annual This role is also eligible for a bonus and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles. Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or other eligible status and meet SoFi's underwriting requirements. Not all borrowers receive the lowest rate. Lowest rates reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, evaluation of your creditworthiness, years of professional experience, income, and a variety of other factors. Rates and Terms are subject to change at anytime without notice and are subject to state restrictions. SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers, or may become available, such as Income Based Repayment or Income Contingent Repayment or PAYE. Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 696891. (www.nmlsconsumeraccess.org) To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.
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We’re seeking a data-driven and growth-oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay - a new product capability that enables our members to send money internationally and be converted into its local currency. This role will play a pivotal role in helping to define the value proposition and go-to-market (GTM) plan for acquiring new members and deepening usage of the feature. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize our messaging, positioning, and channel mix to drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to drive the next stage of SoFi’s growth. What you’ll do
Drive SoFi Pay’s growth by leading cross-functional and cross-channel teams to drive acquisition and engagement of the feature Develop, own, and iterate on future country launches Develop, execute, and optimize multi-channel acquisition strategies with a growth marketing mindset based on consumer, competitive, and Member insights Work alongside our in-house creative studio and channel owners to develop channel-specific plans, write creative briefs, and develop breakthrough creative that will be deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and ensure strong alignment with marketing efforts Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage Partner with the Brand & PR team to drive awareness via upper funnel marketing What you’ll need
5+ years of Product Marketing and/or Growth Marketing experience Growth: Direct experience driving rapid growth for a financial technology product Strategy and Execution: Experience combining strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes Customer Insights: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights Analytics: Use data to drive strategy, execution, and optimization Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things) Flexibility: Problem-solve in a fast-paced, self-driven environment Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our
Benefits at SoFi
page! Pay range: $89,600.00 - $168,000.00 Payment frequency: Annual This role is also eligible for a bonus and competitive benefits. More information about our employee benefits can be found in the link above. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles. Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or other eligible status and meet SoFi's underwriting requirements. Not all borrowers receive the lowest rate. Lowest rates reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, evaluation of your creditworthiness, years of professional experience, income, and a variety of other factors. Rates and Terms are subject to change at anytime without notice and are subject to state restrictions. SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers, or may become available, such as Income Based Repayment or Income Contingent Repayment or PAYE. Licensed by the Department of Financial Protection and Innovation under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp. or an affiliate, NMLS # 696891. (www.nmlsconsumeraccess.org) To check the rates and terms you qualify for, SoFi conducts a soft credit pull that will not affect your credit score. However, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit.
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