UB Greensfelder
Overview
UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth.
UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. The firm's attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 practice and industry groups. Renowned for client service and litigation excellence, UB Greensfelder has earned top-tier accolades from Benchmark Litigation and Chambers and Partners. Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a leading firm in the Midwest and in top-tier business centers. For more information, please visit www.ubglaw.com. Our business begins with you.
Position Overview The Chief Marketing Officer (CMO) will lead the firm's marketing, business development, and communications strategy. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.
The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm.
Key Responsibilities
Marketing Strategy & Leadership: Develop and implement a comprehensive marketing strategy aligned with the firm’s objectives and target client base.
Market Positioning & Brand Development: Position the firm as a thought leader in key practice areas, ensuring brand messaging reflects the firm’s expertise and values.
Competitor & Market Analysis: Conduct competitive analysis and industry research to inform strategy and positioning; identify trends and adjust tactics to remain competitive in the legal market.
Business Development & Client Engagement: Oversee client engagement strategies to strengthen relationships and pursue new opportunities.
Lead Generation & Conversion: Collaborate with attorneys and practice groups to develop business development strategies targeting prospective clients and new matters.
Client Retention Programs: Develop programs to maintain strong client relationships through thought leadership content, newsletters, and events; establish client feedback loops to improve service delivery.
Digital Marketing & Communications: Lead digital marketing including SEO, SEM, social media, content marketing, and website optimization.
Website & Content Development: Oversee development of client-focused content and ensure the firm’s website showcases services and expertise.
Social Media & Public Relations: Manage the firm’s presence on social media platforms and coordinate PR to position the firm as a leader in the legal sector.
Thought Leadership & Industry Engagement: Develop and execute a content strategy featuring blogs, webinars, case studies, whitepapers, and speaking engagements.
Events & Conferences; Speaking Opportunities & Publications: Plan industry events and identify speaking engagements and publications that enhance the firm’s visibility.
Team Leadership & Development: Manage, mentor, and develop a high-performing marketing and business development team; collaborate with lawyers and practice groups to align efforts with client objectives.
Cross-Functional Collaboration: Work with HR, IT, and Finance to ensure alignment in firm-wide branding and communications.
Budgeting & Financial Management: Manage the marketing budget, track ROI, and adjust strategies based on outcomes.
Marketing Analytics & Reporting: Use KPIs to track campaign performance, client acquisition, and brand impact; regularly report results to the leadership team.
Client Feedback & Market Trends: Gather and analyze client feedback and market trends to refine marketing strategies.
Qualifications
Education: Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus.
Experience: 10+ years of marketing leadership experience, preferably in the legal industry; track record of developing and executing strategies that drive growth and brand awareness; experience in digital marketing, PR, content creation, and event planning within a law firm or professional services environment.
Skills & Expertise: Strong understanding of the legal industry, market dynamics, client acquisition; leadership in managing cross-functional teams; expertise in digital marketing channels (SEO, SEM, social media, email); data-driven decision-making; excellent communication and collaboration with senior leadership and attorneys.
Personal Attributes
Strategic thinker with a results-oriented approach.
Strong leadership and team-building abilities.
Ability to manage multiple projects and priorities simultaneously.
Adaptable and innovative with a strong understanding of emerging marketing technologies.
Proactive, self-starter and problem solver with excellent organizational skills.
UB Greensfelder is committed to building inclusive teams and encourages applicants from diverse backgrounds to apply.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Law Practice
Location & Compensation Location: St. Louis, MO
Compensation: $100,000.00–$135,000.00
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UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. The firm's attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 practice and industry groups. Renowned for client service and litigation excellence, UB Greensfelder has earned top-tier accolades from Benchmark Litigation and Chambers and Partners. Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a leading firm in the Midwest and in top-tier business centers. For more information, please visit www.ubglaw.com. Our business begins with you.
Position Overview The Chief Marketing Officer (CMO) will lead the firm's marketing, business development, and communications strategy. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.
The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm.
Key Responsibilities
Marketing Strategy & Leadership: Develop and implement a comprehensive marketing strategy aligned with the firm’s objectives and target client base.
Market Positioning & Brand Development: Position the firm as a thought leader in key practice areas, ensuring brand messaging reflects the firm’s expertise and values.
Competitor & Market Analysis: Conduct competitive analysis and industry research to inform strategy and positioning; identify trends and adjust tactics to remain competitive in the legal market.
Business Development & Client Engagement: Oversee client engagement strategies to strengthen relationships and pursue new opportunities.
Lead Generation & Conversion: Collaborate with attorneys and practice groups to develop business development strategies targeting prospective clients and new matters.
Client Retention Programs: Develop programs to maintain strong client relationships through thought leadership content, newsletters, and events; establish client feedback loops to improve service delivery.
Digital Marketing & Communications: Lead digital marketing including SEO, SEM, social media, content marketing, and website optimization.
Website & Content Development: Oversee development of client-focused content and ensure the firm’s website showcases services and expertise.
Social Media & Public Relations: Manage the firm’s presence on social media platforms and coordinate PR to position the firm as a leader in the legal sector.
Thought Leadership & Industry Engagement: Develop and execute a content strategy featuring blogs, webinars, case studies, whitepapers, and speaking engagements.
Events & Conferences; Speaking Opportunities & Publications: Plan industry events and identify speaking engagements and publications that enhance the firm’s visibility.
Team Leadership & Development: Manage, mentor, and develop a high-performing marketing and business development team; collaborate with lawyers and practice groups to align efforts with client objectives.
Cross-Functional Collaboration: Work with HR, IT, and Finance to ensure alignment in firm-wide branding and communications.
Budgeting & Financial Management: Manage the marketing budget, track ROI, and adjust strategies based on outcomes.
Marketing Analytics & Reporting: Use KPIs to track campaign performance, client acquisition, and brand impact; regularly report results to the leadership team.
Client Feedback & Market Trends: Gather and analyze client feedback and market trends to refine marketing strategies.
Qualifications
Education: Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus.
Experience: 10+ years of marketing leadership experience, preferably in the legal industry; track record of developing and executing strategies that drive growth and brand awareness; experience in digital marketing, PR, content creation, and event planning within a law firm or professional services environment.
Skills & Expertise: Strong understanding of the legal industry, market dynamics, client acquisition; leadership in managing cross-functional teams; expertise in digital marketing channels (SEO, SEM, social media, email); data-driven decision-making; excellent communication and collaboration with senior leadership and attorneys.
Personal Attributes
Strategic thinker with a results-oriented approach.
Strong leadership and team-building abilities.
Ability to manage multiple projects and priorities simultaneously.
Adaptable and innovative with a strong understanding of emerging marketing technologies.
Proactive, self-starter and problem solver with excellent organizational skills.
UB Greensfelder is committed to building inclusive teams and encourages applicants from diverse backgrounds to apply.
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Law Practice
Location & Compensation Location: St. Louis, MO
Compensation: $100,000.00–$135,000.00
#J-18808-Ljbffr