Ethos
Senior Paid Social Creative Strategist
Ethos, San Francisco, California, United States, 94199
Overview
Senior Paid Social Creative Strategist at Ethos. We are looking for a sharp, data-driven, and creatively-minded individual who can translate consumer insights and performance data into high-converting ad creative. You will shape the creative strategy across key paid social platforms to drive tangible business results. The ideal candidate stays on the pulse of paid social trends and best practices, with experience supporting brands that don’t have physical products (e.g., fintech, SaaS) and the ability to craft messages that speak to consumer pain points and value propositions. Duties And Responsibilities
Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment Qualifications And Skills
5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands Proven experience working for brands with non-physical products, such as in the fintech space Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team Proficiency in leveraging performance data to inform and optimize creative decisions The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
#J-18808-Ljbffr
Senior Paid Social Creative Strategist at Ethos. We are looking for a sharp, data-driven, and creatively-minded individual who can translate consumer insights and performance data into high-converting ad creative. You will shape the creative strategy across key paid social platforms to drive tangible business results. The ideal candidate stays on the pulse of paid social trends and best practices, with experience supporting brands that don’t have physical products (e.g., fintech, SaaS) and the ability to craft messages that speak to consumer pain points and value propositions. Duties And Responsibilities
Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment Qualifications And Skills
5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands Proven experience working for brands with non-physical products, such as in the fintech space Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team Proficiency in leveraging performance data to inform and optimize creative decisions The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
#J-18808-Ljbffr