Alliance Animal Health
Senior Marketing Manager - (Remote)
Alliance Animal Health, Charlotte, North Carolina, United States, 28245
Overview
Alliance Animal Health is a fast-growing private equity backed Veterinary Service Organization that partners with veterinarian practices across the US to provide world-class business solutions and support. The Senior Marketing Manager role is an integrated marketing leadership position reporting to the Director of Regional Marketing to drive client engagement, practice growth, and brand differentiation. The ideal candidate demonstrates curiosity, learning agility, emotional intelligence, and drive for success. This role requires wearing multiple hats within a marketing organization and being excited to work with stakeholders across the company and our practices to deliver impact. We seek an entrepreneurial, empowering thinker who is eager to grow across channels including email, SMS, and website development, and who can build relationships with practices to drive customer growth and frequency of engagement. Success depends on agility, time management, executional excellence, strategic thinking, and a data-driven approach, partnering with internal and external teams. Responsibilities
Engage and frequently communicate with Regional Managers to adapt to dynamic changes within the veterinary industry related to marketing efforts. Inform and drive client growth strategies for 50+ individually branded practices. Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance. Lead the execution of email, website launches, SMS campaigns and other marketing campaigns. Partner with our practices to create lasting and high-impact relationships. Support and leverage marketing analytics to inform strategies and drive optimizations. Develop Test & Learn messaging, frequency and channel tests to apply learnings at scale. Manage projects, budgets, timelines, resources and provide executive status reports. Lead agency and freelance partners to create outstanding marketing executions. Collaborate with practices on website redesigns to gather content and launch. Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions. Support practices content calendar, social media and review performance. Provide technical and strategic input on projects to achieve the best results. Effectively communicate project status and challenges. Resolve questions and issues for team and stakeholders. Other business needs and duties as assigned. Qualifications
5+ years of experience in related fields (Marketing, Communications). Experience in the veterinary industry preferred. 1+ years of supervisory experience preferred. Attend corporate collaborative sessions and visit practices as required (up to 25% travel). Additional Information
We are a drug-free, smoke-free, equal opportunity employer. Company Policy & Federal & State Laws forbid discrimination because of age, color, race, religion, sex, disability, sexual orientation or national origin. The anticipated starting base salary for applicants expressing interest in this role ranges from $100,000 - $115,000/yr. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of. We offer exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares to support your financial, learning and wellness goals and growth.
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Alliance Animal Health is a fast-growing private equity backed Veterinary Service Organization that partners with veterinarian practices across the US to provide world-class business solutions and support. The Senior Marketing Manager role is an integrated marketing leadership position reporting to the Director of Regional Marketing to drive client engagement, practice growth, and brand differentiation. The ideal candidate demonstrates curiosity, learning agility, emotional intelligence, and drive for success. This role requires wearing multiple hats within a marketing organization and being excited to work with stakeholders across the company and our practices to deliver impact. We seek an entrepreneurial, empowering thinker who is eager to grow across channels including email, SMS, and website development, and who can build relationships with practices to drive customer growth and frequency of engagement. Success depends on agility, time management, executional excellence, strategic thinking, and a data-driven approach, partnering with internal and external teams. Responsibilities
Engage and frequently communicate with Regional Managers to adapt to dynamic changes within the veterinary industry related to marketing efforts. Inform and drive client growth strategies for 50+ individually branded practices. Support the technology solutions development to create a frictionless client engagement for our practices, finding opportunities to optimize performance. Lead the execution of email, website launches, SMS campaigns and other marketing campaigns. Partner with our practices to create lasting and high-impact relationships. Support and leverage marketing analytics to inform strategies and drive optimizations. Develop Test & Learn messaging, frequency and channel tests to apply learnings at scale. Manage projects, budgets, timelines, resources and provide executive status reports. Lead agency and freelance partners to create outstanding marketing executions. Collaborate with practices on website redesigns to gather content and launch. Build collaborative relationships with cross-functional stakeholders to improve effectiveness of marketing technology solutions. Support practices content calendar, social media and review performance. Provide technical and strategic input on projects to achieve the best results. Effectively communicate project status and challenges. Resolve questions and issues for team and stakeholders. Other business needs and duties as assigned. Qualifications
5+ years of experience in related fields (Marketing, Communications). Experience in the veterinary industry preferred. 1+ years of supervisory experience preferred. Attend corporate collaborative sessions and visit practices as required (up to 25% travel). Additional Information
We are a drug-free, smoke-free, equal opportunity employer. Company Policy & Federal & State Laws forbid discrimination because of age, color, race, religion, sex, disability, sexual orientation or national origin. The anticipated starting base salary for applicants expressing interest in this role ranges from $100,000 - $115,000/yr. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of. We offer exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares to support your financial, learning and wellness goals and growth.
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