Adyen
Senior Marketing Manager (Integrated Campaigns)
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
This is Adyen. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
What You’ll Do
Launch both large-scale integrated campaigns and smaller, one-off campaigns to drive brand awareness, sales pipeline, and revenue
Develop a cohesive campaign strategy that supports the entire customer funnel—from awareness to conversion to customer advocacy
Lead the strategy and execution of online and offline campaigns that support Adyen’s GTM motion and reach our enterprise buyer audience
Set goals, define target audiences, and write briefs for campaigns
Collaborate with channel experts, demand marketers, event managers, content creators, product marketing, global brand, and design teams to develop campaign concepts that are both creative and drive results
Work with cross-functional teammates to facilitate the production of all assets needed to run successful digital and offline campaigns—including but not limited to digital marketing, paid and owned media, content, creative, web, social, email, direct mail, ABM, and event assets
Analyze campaign results and develop campaign measurement systems
Who You Are
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
Track record of launching campaigns on time, and delivering on pipeline goals
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
Other Details
This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
Ability to travel domestically and internationally 20%+
The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here.
Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Information Technology
#J-18808-Ljbffr
This is Adyen. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
What You’ll Do
Launch both large-scale integrated campaigns and smaller, one-off campaigns to drive brand awareness, sales pipeline, and revenue
Develop a cohesive campaign strategy that supports the entire customer funnel—from awareness to conversion to customer advocacy
Lead the strategy and execution of online and offline campaigns that support Adyen’s GTM motion and reach our enterprise buyer audience
Set goals, define target audiences, and write briefs for campaigns
Collaborate with channel experts, demand marketers, event managers, content creators, product marketing, global brand, and design teams to develop campaign concepts that are both creative and drive results
Work with cross-functional teammates to facilitate the production of all assets needed to run successful digital and offline campaigns—including but not limited to digital marketing, paid and owned media, content, creative, web, social, email, direct mail, ABM, and event assets
Analyze campaign results and develop campaign measurement systems
Who You Are
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
Track record of launching campaigns on time, and delivering on pipeline goals
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
Other Details
This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles
Ability to travel domestically and internationally 20%+
The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here.
Our Diversity, Equity and Inclusion commitments Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Information Technology
#J-18808-Ljbffr