Azria Health
Overview
The
Marketing Director
role at
Azria Health
is responsible for marketing and admissions screenings for the facility. This position requires approximately 80% local travel. Responsibilities Designs and develops marketing and promotional materials for the facility, including flyers, brochures, news releases, backgrounders, fact sheets, bios, newsletters, social media coverage, and fundraising letters of solicitation. Establishes relationships and maintains contact with primary and secondary resources in the health care field, including local and state level organizations serving the senior community (City/County Senior Services, local hospitals, etc.). Establishes relationships with various clubs, organizations and Senior Citizen's groups and maintains contact with them. Recommends initiatives to manage the target audience's perception of the Nursing Home. Develops and coordinates the implementation of a marketing strategy for census development and image enhancement. Maintains data on census (inquiries, admissions, discharges and referral sources), and data on customer satisfaction. Provides charts, graphs and data on marketing analysis and census development to the Administrator as needed. Maintains a file of all news media coverage. Attends Quality Assurance meetings and provides a marketing report. Works with the Director of Nursing to ensure that all admissions are screened thoroughly and adequately prior to admission. Works with the Social Services staff to ensure that all advanced directives have been discussed prior to admission so that appropriate paperwork can be in place upon admission. Provides any other services or duties as required by the Administrator.
Qualifications
4-year degree in a health-related field. 5+ years of healthcare experience, preferably in a long-term care facility. Excellent management skills or an acceptable equivalent combination of education and experience. Ability to communicate in English, both orally and in writing.
Reporting
This position reports to the Executive Director. Required education
Bachelor's degree preferred Nursing license preferred, but not required
Required experience
Marketing: 5 years preferred
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitals and Health Care
We are an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Location: Des Moines, IA #J-18808-Ljbffr
The
Marketing Director
role at
Azria Health
is responsible for marketing and admissions screenings for the facility. This position requires approximately 80% local travel. Responsibilities Designs and develops marketing and promotional materials for the facility, including flyers, brochures, news releases, backgrounders, fact sheets, bios, newsletters, social media coverage, and fundraising letters of solicitation. Establishes relationships and maintains contact with primary and secondary resources in the health care field, including local and state level organizations serving the senior community (City/County Senior Services, local hospitals, etc.). Establishes relationships with various clubs, organizations and Senior Citizen's groups and maintains contact with them. Recommends initiatives to manage the target audience's perception of the Nursing Home. Develops and coordinates the implementation of a marketing strategy for census development and image enhancement. Maintains data on census (inquiries, admissions, discharges and referral sources), and data on customer satisfaction. Provides charts, graphs and data on marketing analysis and census development to the Administrator as needed. Maintains a file of all news media coverage. Attends Quality Assurance meetings and provides a marketing report. Works with the Director of Nursing to ensure that all admissions are screened thoroughly and adequately prior to admission. Works with the Social Services staff to ensure that all advanced directives have been discussed prior to admission so that appropriate paperwork can be in place upon admission. Provides any other services or duties as required by the Administrator.
Qualifications
4-year degree in a health-related field. 5+ years of healthcare experience, preferably in a long-term care facility. Excellent management skills or an acceptable equivalent combination of education and experience. Ability to communicate in English, both orally and in writing.
Reporting
This position reports to the Executive Director. Required education
Bachelor's degree preferred Nursing license preferred, but not required
Required experience
Marketing: 5 years preferred
Employment type
Full-time
Job function
Marketing and Sales
Industries
Hospitals and Health Care
We are an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Location: Des Moines, IA #J-18808-Ljbffr