Fullsteam
Marketing Manager (B2B SaaS Experience Required)
Fullsteam, Granite Heights, Wisconsin, United States
Overview
Marketing Manager – SUN Vertical (Swimming Pools, Uniforms, and Nonprofit)
Direct message the job poster from Fullsteam
Driving quality growth | Talent Partner @ Fullsteam
It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Job Summary:
We are seeking a
Marketing Manager
to lead and execute marketing efforts across all three brands in the SUN vertical.
This is a hands-on leadership role focused on
building awareness, generating leads, and supporting sales growth
through smart, strategic marketing. You\'ll manage inbound marketing campaigns, develop creative content, optimize digital channels, and coordinate marketing efforts across teams.
The ideal candidate is a proactive and detail-oriented marketer who enjoys wearing many hats, thrives in fast-paced environments, and is excited to help scale three strong but distinct brands under one cohesive strategy.
This role is the first of a 3-person team, beginning with the Marketing Manager, to assist in growing and scaling this wonderful group of businesses.
Responsibilities
Develop and manage inbound marketing strategies across all 3 BUs (TUS, TAM, and RB Retail)
Plan and execute digital campaigns including email, SEO, paid ads, and social media
Manage and update website content in collaboration with web teams (where applicable)
Build landing pages and marketing automation flows using HubSpot and similar tools
Write, edit, and manage content: blogs, eBooks, email sequences, webinars, and more
Create and manage podcasts for RB and TAM
Collaborate with Sales to develop lead generation and sales enablement assets
Oversee and report on campaign performance, lead quality, and funnel metrics
Manage occasional event marketing, trade show support, or client spotlight programs
Own and maintain brand consistency across campaigns, channels, and creative materials
Detail of Responsibilities Strategic Leadership
Work with Vertical President, BU leaders, and Sales team to develop and implement annual marketing plans
Monitor industry trends and best practices
Develop ideas to improve The Uniform Solution’s marketing and selling functions
Content Marketing and Lead Generation
Manage the content production process from end-to-end, including designing or outsourcing design work, developing landing pages and calls to action for intended audience, and promoting the content
Maintain a content calendar and identifying targeted keywords and topics at least three months in advance
Maintain and develop all content for marketing campaigns, company website, social media
Create original graphics for the website, emails, social media, and other channels as needed
Write, design, and manage content for all social media channels
Create and publish client case studies and other referencable collateral as gathered by our Customer Success team
Assist in kick-off of new podcasts for RB and TAM from planning and strategy to episode hosting, editing, and posting.
Manage buyer personas and update where appropriate
Web Management
Prioritize, plan and oversee inititiatives on BU websites
Partner with 3rd party website technical team for execution of more complex projects
Track website performance using Google Analytics and other tools
SEO
Maintain SEO best practices, including ensuring that meta description, titles, alt tags are all correct
Identify keywords to target
Manage and track our list of targeted keywords.
Events and Tradeshow Management
Own trade show strategy and execution, including logistics and payments
Register the companies for booths, attendees, and education sessions
Coordinate travel plans for company attendees
Prepare necessary brochures, flyers, business cards, booth pop-ups, and swag for trade shows
Create email workflows and social media campaigns to market our attendance at events beforehand, and follow-up after
Collaborate with BU GM/Leadership, Sales, Customer Success, and Product teams for creation, planning, and execution of trade show education sessions and other speaking engagements
Perform prep and follow-up work for speaking opportunities at events to engage the audience and generate leads
As needed, attend trade shows and provide onsite management and support
Social Media
Post status updates, grow the number of followers, engage with followers and thought leaders on relevant social media sites
Monitor all social media platforms
Promote new content through social media channels.
Work closely with our sales team and sales initiatives, creating content and assisting sales with design & execution of various targeted campaigns and sequences in HubSpot and Salesforce
Update CRM system with contact information, especially from trade shows and speaking engagements
Follow-up on events, webinars, and by sending out additional resources to attendees
Target and research sources of new leads
As needed, make initial contact to generate leads for sales
Extreme attention to detail and organization.
Project management skills, database marketing skills, and analytical skills
Comfortable working with minimal direction and taking ownership of all marketing activities Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc.
Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc.
Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)
Minimum Qualifications
B.A. degree and at least 3 years of marketing experience with experience working with teams
Project management skills, database marketing skills, and analytical skills
Comfortable working with minimal direction and taking ownership of all marketing activities
2-3 years’ experience running marketing campaigns, including email marketing, content marketing, etc.
Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc.
Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc.
Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Design, and Writing/Editing
Industries
Software Development, Retail, and Marketing Services
#J-18808-Ljbffr
Direct message the job poster from Fullsteam
Driving quality growth | Talent Partner @ Fullsteam
It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Job Summary:
We are seeking a
Marketing Manager
to lead and execute marketing efforts across all three brands in the SUN vertical.
This is a hands-on leadership role focused on
building awareness, generating leads, and supporting sales growth
through smart, strategic marketing. You\'ll manage inbound marketing campaigns, develop creative content, optimize digital channels, and coordinate marketing efforts across teams.
The ideal candidate is a proactive and detail-oriented marketer who enjoys wearing many hats, thrives in fast-paced environments, and is excited to help scale three strong but distinct brands under one cohesive strategy.
This role is the first of a 3-person team, beginning with the Marketing Manager, to assist in growing and scaling this wonderful group of businesses.
Responsibilities
Develop and manage inbound marketing strategies across all 3 BUs (TUS, TAM, and RB Retail)
Plan and execute digital campaigns including email, SEO, paid ads, and social media
Manage and update website content in collaboration with web teams (where applicable)
Build landing pages and marketing automation flows using HubSpot and similar tools
Write, edit, and manage content: blogs, eBooks, email sequences, webinars, and more
Create and manage podcasts for RB and TAM
Collaborate with Sales to develop lead generation and sales enablement assets
Oversee and report on campaign performance, lead quality, and funnel metrics
Manage occasional event marketing, trade show support, or client spotlight programs
Own and maintain brand consistency across campaigns, channels, and creative materials
Detail of Responsibilities Strategic Leadership
Work with Vertical President, BU leaders, and Sales team to develop and implement annual marketing plans
Monitor industry trends and best practices
Develop ideas to improve The Uniform Solution’s marketing and selling functions
Content Marketing and Lead Generation
Manage the content production process from end-to-end, including designing or outsourcing design work, developing landing pages and calls to action for intended audience, and promoting the content
Maintain a content calendar and identifying targeted keywords and topics at least three months in advance
Maintain and develop all content for marketing campaigns, company website, social media
Create original graphics for the website, emails, social media, and other channels as needed
Write, design, and manage content for all social media channels
Create and publish client case studies and other referencable collateral as gathered by our Customer Success team
Assist in kick-off of new podcasts for RB and TAM from planning and strategy to episode hosting, editing, and posting.
Manage buyer personas and update where appropriate
Web Management
Prioritize, plan and oversee inititiatives on BU websites
Partner with 3rd party website technical team for execution of more complex projects
Track website performance using Google Analytics and other tools
SEO
Maintain SEO best practices, including ensuring that meta description, titles, alt tags are all correct
Identify keywords to target
Manage and track our list of targeted keywords.
Events and Tradeshow Management
Own trade show strategy and execution, including logistics and payments
Register the companies for booths, attendees, and education sessions
Coordinate travel plans for company attendees
Prepare necessary brochures, flyers, business cards, booth pop-ups, and swag for trade shows
Create email workflows and social media campaigns to market our attendance at events beforehand, and follow-up after
Collaborate with BU GM/Leadership, Sales, Customer Success, and Product teams for creation, planning, and execution of trade show education sessions and other speaking engagements
Perform prep and follow-up work for speaking opportunities at events to engage the audience and generate leads
As needed, attend trade shows and provide onsite management and support
Social Media
Post status updates, grow the number of followers, engage with followers and thought leaders on relevant social media sites
Monitor all social media platforms
Promote new content through social media channels.
Work closely with our sales team and sales initiatives, creating content and assisting sales with design & execution of various targeted campaigns and sequences in HubSpot and Salesforce
Update CRM system with contact information, especially from trade shows and speaking engagements
Follow-up on events, webinars, and by sending out additional resources to attendees
Target and research sources of new leads
As needed, make initial contact to generate leads for sales
Extreme attention to detail and organization.
Project management skills, database marketing skills, and analytical skills
Comfortable working with minimal direction and taking ownership of all marketing activities Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc.
Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc.
Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)
Minimum Qualifications
B.A. degree and at least 3 years of marketing experience with experience working with teams
Project management skills, database marketing skills, and analytical skills
Comfortable working with minimal direction and taking ownership of all marketing activities
2-3 years’ experience running marketing campaigns, including email marketing, content marketing, etc.
Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc.
Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc.
Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Design, and Writing/Editing
Industries
Software Development, Retail, and Marketing Services
#J-18808-Ljbffr