Green Thumb Industries (GTI)
Associate Events & Experiences Producer
Green Thumb Industries (GTI), Chicago, Illinois, United States, 60290
Associate Events & Experiences Producer
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Green Thumb Industries (GTI)
This is a hybrid position based out of our Chicago HQ (River North) office. You are required to be in office 2-3 days per week but could be more depending on business needs. The position also requires the ability to travel out of market overnight multiple times throughout the year, up to 30%, and the ability to work nights and weekends multiple times throughout the year, up to 40%.
Overview The Associate Events & Experiences Producer is a role at GTI that reflects our growing business and continued focus on bringing our brands to life in market through experience-driven patient, customer, and industry events. The Events & Experiences team will be the single source of procuring, planning and execution for all partnerships and events for which GTI engages in across all brands, all in the name of generating impactful brand exposure and recognition.
Responsibilities
Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset/swag ordering, and tactical execution of all activities to bring the event to life
Partner with regional teams to assess and coordinate with local support available
Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function
Be main POC between staffing agencies, Lead Festival contacts, Local Teams, Production Partners, and additional support
Help submit all requests for payment to vendors in a timely manner
Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, staffing agency requests, and any merch/giveaway items, ensuring that brand team-led creative briefing is aligned to objectives
Support event executions live and in person, including travel that may occasionally be short notice, as needed
Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support
Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function
Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned
Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution
Prepare recaps and upload data beginning of each week after all events have been completed
Prepare Event Briefs to share out with partners ahead of any events that include logistics, staffing, assets, POC’s, etc
Complete Quarterly Reports that highlight markets that were supported and key KPI’s
Maintain extreme flexibility knowing this industry changes by the day. Help build SOP’s but know they can change at any moment.
Qualifications
A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor’s degree preferred
2+ years’ experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles
Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once
Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners
Track record of developing, planning, and executing impactful small through large-scale events
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs
Knowledge of local on- and off-premise cannabis market, including local laws and statutes
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
Knowledge of Monday.com is preferred but not mandatory
Strong communication skills – written and verbal
Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel out of market overnight multiple times throughout the year, up to 30%
Ability to work nights and weekends multiple times throughout the year, up to 40%
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range: $65,000—$75,000 USD
Seniority level Entry level
Employment type Full-time
Job function Management and Manufacturing
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at
Green Thumb Industries (GTI)
This is a hybrid position based out of our Chicago HQ (River North) office. You are required to be in office 2-3 days per week but could be more depending on business needs. The position also requires the ability to travel out of market overnight multiple times throughout the year, up to 30%, and the ability to work nights and weekends multiple times throughout the year, up to 40%.
Overview The Associate Events & Experiences Producer is a role at GTI that reflects our growing business and continued focus on bringing our brands to life in market through experience-driven patient, customer, and industry events. The Events & Experiences team will be the single source of procuring, planning and execution for all partnerships and events for which GTI engages in across all brands, all in the name of generating impactful brand exposure and recognition.
Responsibilities
Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset/swag ordering, and tactical execution of all activities to bring the event to life
Partner with regional teams to assess and coordinate with local support available
Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function
Be main POC between staffing agencies, Lead Festival contacts, Local Teams, Production Partners, and additional support
Help submit all requests for payment to vendors in a timely manner
Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, staffing agency requests, and any merch/giveaway items, ensuring that brand team-led creative briefing is aligned to objectives
Support event executions live and in person, including travel that may occasionally be short notice, as needed
Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support
Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function
Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned
Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution
Prepare recaps and upload data beginning of each week after all events have been completed
Prepare Event Briefs to share out with partners ahead of any events that include logistics, staffing, assets, POC’s, etc
Complete Quarterly Reports that highlight markets that were supported and key KPI’s
Maintain extreme flexibility knowing this industry changes by the day. Help build SOP’s but know they can change at any moment.
Qualifications
A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor’s degree preferred
2+ years’ experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles
Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once
Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners
Track record of developing, planning, and executing impactful small through large-scale events
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs
Knowledge of local on- and off-premise cannabis market, including local laws and statutes
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
Knowledge of Monday.com is preferred but not mandatory
Strong communication skills – written and verbal
Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel out of market overnight multiple times throughout the year, up to 30%
Ability to work nights and weekends multiple times throughout the year, up to 40%
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range: $65,000—$75,000 USD
Seniority level Entry level
Employment type Full-time
Job function Management and Manufacturing
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