Otterbein SeniorLife
Join to apply for the
Sales and Marketing Director
role at
Otterbein SeniorLife .
Overview Otterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals.
Otterbein has an employment opportunity for a
Sales, Marketing and Communications Director
- the leader of the Otterbein Marketing and Communications Team. The ultimate objective of the position is to meet or exceed occupancy objectives and sales goals by managing all activities associated with the sales, marketing and communications processes. The marketing and communications aspects of the role includes lead generation and demand development activities for all levels of care. In addition, the Marketing and Communications Director has direct sales responsibility for independent and assisted living cottages and apartments. In this role, the position is responsible to initiate contact with prospective residents (and /or their families), nurturing the relationship and ultimately closing the sale and admitting the prospect to the community.
In both of these roles, the Marketing and Communications Director must possess the ability to effectively articulate the Otterbein value proposition, develop and manage the contact and lead database, make outbound calls to provoke interest and yield on campus or on location appointments, conduct appointments and tours to complete the process; and represent Otterbein at various public functions.
If you enjoy marketing, sales and a dynamic environment we would love to talk to you. Otterbein will provide training on our Industry if you are a successful and driven marketing and sales professional.
Responsibilities - Marketing, Sales and Communications
Develop, maintain and execute a detailed “Marketing and Sales Plan” inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs.
Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.
Develop and maintain sales funnels for independent living and assisted living prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.
Meet/exceed sales goals, including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios. This includes productive calls, effective appointments and tours, appointment to call ratio targets, sales closes, close to appointment ratios and move-ins.
Optimize community census, financial results, and resident satisfaction for Otterbein independent living and assisted living residences.
Coordinate and participate in promotional activities open houses and events and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services.
Represent Otterbein at public functions such as open houses, senior center/chamber/church seminars or meetings, and answering questions posed by interested persons.
Conduct tours for potential residents and families.
Formulate, direct, and coordinate marketing and promotional efforts.
Work with the Home Office Marketing Team and Otterbein resident events and program development teams to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization.
Continually update the CRM with all activity and analyze data to drive sales results.
Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare Sales Funnel.
Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up.
Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein.
Qualifications
Proven track record of successful sales experience
B.S. in Marketing or Business Management preferred, or equivalent experience
Mission-driven passion for serving older adults
Ability to develop strategic and tactical sales plans to meet or exceed objectives
Excellent customer service skills, good judgement and decision-making skills
Excellent communication skills: listening, verbal and written
Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis
Benefits Health & Wellness
Medical Insurance with free virtual doctor visits
Vision & Dental Insurance
Pet Insurance
Life Insurance
Employee Assistance Program EAP for personal and professional support
Financial Security
401(k) Retirement Savings Plan with company match
Paid Time Off PTO that accrues immediately from day one
Paid Holidays for a healthy work-life balance
Access to DailyPay enabling you to access up to 100% of your earned wages on a daily basis
Tuition Reimbursement up to 5250 per year for ANY field of study
Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
Legal & Identity Theft Protection
Growth & Development
University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
Multiple Partner Discounts available for various products and services through Access Perks
Access to 1000s of hours of personal and professional development material through RightNow Media @ Work
Some benefits, including PTO and tuition reimbursement, are based on hours worked.
Why work for Otterbein SeniorLife: For more than 100 years, Otterbein has provided senior housing options rooted in respect and community. We’re a non-profit 501(c)(3) health and human service organization, so our values and initiatives are focused on serving our residents.
Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana. We offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.
Apply today and begin a meaningful career as a Sales and Marketing Director at Otterbein SeniorLife!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at Otterbein SeniorLife by 2x
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Sales and Marketing Director
role at
Otterbein SeniorLife .
Overview Otterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals.
Otterbein has an employment opportunity for a
Sales, Marketing and Communications Director
- the leader of the Otterbein Marketing and Communications Team. The ultimate objective of the position is to meet or exceed occupancy objectives and sales goals by managing all activities associated with the sales, marketing and communications processes. The marketing and communications aspects of the role includes lead generation and demand development activities for all levels of care. In addition, the Marketing and Communications Director has direct sales responsibility for independent and assisted living cottages and apartments. In this role, the position is responsible to initiate contact with prospective residents (and /or their families), nurturing the relationship and ultimately closing the sale and admitting the prospect to the community.
In both of these roles, the Marketing and Communications Director must possess the ability to effectively articulate the Otterbein value proposition, develop and manage the contact and lead database, make outbound calls to provoke interest and yield on campus or on location appointments, conduct appointments and tours to complete the process; and represent Otterbein at various public functions.
If you enjoy marketing, sales and a dynamic environment we would love to talk to you. Otterbein will provide training on our Industry if you are a successful and driven marketing and sales professional.
Responsibilities - Marketing, Sales and Communications
Develop, maintain and execute a detailed “Marketing and Sales Plan” inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs.
Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.
Develop and maintain sales funnels for independent living and assisted living prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.
Meet/exceed sales goals, including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios. This includes productive calls, effective appointments and tours, appointment to call ratio targets, sales closes, close to appointment ratios and move-ins.
Optimize community census, financial results, and resident satisfaction for Otterbein independent living and assisted living residences.
Coordinate and participate in promotional activities open houses and events and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services.
Represent Otterbein at public functions such as open houses, senior center/chamber/church seminars or meetings, and answering questions posed by interested persons.
Conduct tours for potential residents and families.
Formulate, direct, and coordinate marketing and promotional efforts.
Work with the Home Office Marketing Team and Otterbein resident events and program development teams to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization.
Continually update the CRM with all activity and analyze data to drive sales results.
Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare Sales Funnel.
Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up.
Develop and strengthen collaborative working relationships with internal departments and staff including identifying and helping address areas of improvement to enhance the quality of living at Otterbein.
Qualifications
Proven track record of successful sales experience
B.S. in Marketing or Business Management preferred, or equivalent experience
Mission-driven passion for serving older adults
Ability to develop strategic and tactical sales plans to meet or exceed objectives
Excellent customer service skills, good judgement and decision-making skills
Excellent communication skills: listening, verbal and written
Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis
Benefits Health & Wellness
Medical Insurance with free virtual doctor visits
Vision & Dental Insurance
Pet Insurance
Life Insurance
Employee Assistance Program EAP for personal and professional support
Financial Security
401(k) Retirement Savings Plan with company match
Paid Time Off PTO that accrues immediately from day one
Paid Holidays for a healthy work-life balance
Access to DailyPay enabling you to access up to 100% of your earned wages on a daily basis
Tuition Reimbursement up to 5250 per year for ANY field of study
Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
Legal & Identity Theft Protection
Growth & Development
University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
Multiple Partner Discounts available for various products and services through Access Perks
Access to 1000s of hours of personal and professional development material through RightNow Media @ Work
Some benefits, including PTO and tuition reimbursement, are based on hours worked.
Why work for Otterbein SeniorLife: For more than 100 years, Otterbein has provided senior housing options rooted in respect and community. We’re a non-profit 501(c)(3) health and human service organization, so our values and initiatives are focused on serving our residents.
Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana. We offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.
Apply today and begin a meaningful career as a Sales and Marketing Director at Otterbein SeniorLife!
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitals and Health Care
Referrals increase your chances of interviewing at Otterbein SeniorLife by 2x
Sign in to set job alerts for “Director of Sales Marketing” roles.
Cleveland, OH $130,000.00-$180,000.00 1 week ago
Director RxMS Sales & Business Development
Cleveland, OH $102,000.00-$168,000.00 1 week ago
Cleveland, OH $180,000.00-$220,000.00 1 week ago
Cleveland, OH $175,000.00-$210,000.00 1 week ago
Cleveland, OH $75,000.00-$90,000.00 3 weeks ago
Director | Client Relationship Management Strategy
Director of Marketing & Community Engagement
Associate Media Director, Paid Search (Pharma/Health Client)
Cleveland, OH $60,000.00-$140,000.00 1 week ago
Medina, OH $55,000.00-$900,000.00 5 days ago
Senior Director of Product Management, Pull Tab Marketing
Women\u2019s Health Region Sales Lead - Cleveland
Cleveland, OH $120,000.00-$175,000.00 1 week ago
National Sales Leader - Commercial Property & Casualty
Cleveland, OH $125,000.00-$255,000.00 2 months ago
Business Development Executive - Automotive/Manufacturing - Associate Director
Cleveland, OH $129,500.00-$249,200.00 1 week ago
Hematology Clinical Account Manager/ Sr. Clinical Account Manager (Cleveland, OH)
Cleveland, OH $120,000.00-$190,000.00 2 weeks ago
Cleveland, OH $90,000.00-$160,000.00 3 weeks ago
Greater Cleveland $50,000.00-$65,000.00 5 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr