Headway
Overview
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
Responsibilities
Own and scale the B2C patient acquisition engine across paid and owned channels.
Hire, mentor, and manage a high-performing growth marketing team
Define and execute the Patient growth marketing roadmap with clear goals, KPIs, and experimentation plans
Identify new channels and tactics to unlock scalable and sustainable growth
Collaborate with Product, Data, Brand, and Ops teams to optimize conversion and reduce friction across the funnel
Build the marketing infrastructure to measure performance and maximize ROI
Serve as a strategic thought partner to exec leaders on go-to-market strategy
Qualifications
Have 10+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth B2C tech companies
Have deep expertise in paid digital (SEM, Social, affiliates), SEO and and conversion rate optimization
Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights
Thrive in fast-paced environments and love testing, learning, and iterating quickly
Are a hands-on leader who can operate at both strategic and tactical levels Have experience building and coaching growth teams and fostering a culture of ownership and experimentation
Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision
Compensation And Benefits
The expected base pay range for this position is $218,450 - $257,000, based on a variety of factors including qualifications, experience, and geographic location.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
Benefits Offered Include
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify.
Seniority level Director
Employment type Full-time
Job function Marketing and Sales
Industries Mental Health Care
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1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
Responsibilities
Own and scale the B2C patient acquisition engine across paid and owned channels.
Hire, mentor, and manage a high-performing growth marketing team
Define and execute the Patient growth marketing roadmap with clear goals, KPIs, and experimentation plans
Identify new channels and tactics to unlock scalable and sustainable growth
Collaborate with Product, Data, Brand, and Ops teams to optimize conversion and reduce friction across the funnel
Build the marketing infrastructure to measure performance and maximize ROI
Serve as a strategic thought partner to exec leaders on go-to-market strategy
Qualifications
Have 10+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth B2C tech companies
Have deep expertise in paid digital (SEM, Social, affiliates), SEO and and conversion rate optimization
Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights
Thrive in fast-paced environments and love testing, learning, and iterating quickly
Are a hands-on leader who can operate at both strategic and tactical levels Have experience building and coaching growth teams and fostering a culture of ownership and experimentation
Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision
Compensation And Benefits
The expected base pay range for this position is $218,450 - $257,000, based on a variety of factors including qualifications, experience, and geographic location.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
Benefits Offered Include
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify.
Seniority level Director
Employment type Full-time
Job function Marketing and Sales
Industries Mental Health Care
#J-18808-Ljbffr