GALLO
Overview
Brand Marketing Manager - Wine Innovation at GALLO. We are a family-owned company with a 90+ year legacy and a portfolio of 130+ brands in wine, malt, spirits, and ready-to-drink beverages. We are home to the #1 wine and spirits brands in the U.S. and sponsor major sports properties. What You'll Do
Lead multiple brand initiatives to drive growth and innovation. Manage new brand introductions and optimizations, ensuring alignment with brand objectives and growth targets. Own the business review of assigned brands and craft marketing plans aligned with profit objectives. Oversee the A&P budget and support Director in P&L management. Contribute to BSP creation and guide partners in applying these elements to naming, packaging, and liquid propositions. Ensure communications align with the Brand Universe, optimize brand architecture and consumer experiences, and drive KPI-driven performance. Lead Agile Roadmap initiatives, collaborate with internal and external teams to develop commerce marketing tools, and manage trade-offs to enhance brand health and profitability. Shape the Go-To-Market strategy with sales and distributors, and conduct market visits to evaluate activation tools, gather feedback, and identify opportunities across channels. Translate data into actionable insights to develop innovative marketing methods and define test-and-learn parameters. Manage marketing programs for SMEs to reach target consumers and strengthen brand equity through strategic placement. Contribute to Brand Story, Creative Platform, and Communications Strategy to inspire breakthrough thinking and execution. What You'll Need
Master’s degree plus 3 years of brand marketing or new brand development experience with increasing responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development with increasing responsibility. Willingness to travel up to 50% in-market and during team collaboration weeks. Knowledge of retail and on-premise channels. Experience managing multiple external agencies. Strong analytical and financial acumen. Ability to influence management, lead cross-functional teams, and work through others. Ability to manage competing priorities with a sense of urgency. Excellent written and verbal communication skills. Travel to company offices/sites for onboarding, training, meetings, and events up to 5% of time (may be in addition to other travel). Must be 18 years or older. What Will Stand Out
Master’s degree plus 5 years of brand marketing or new brand development; OR Bachelor’s degree plus 7 years with increasing responsibility. Experience launching new brands or line extensions. Experience managing a P&L. Experience working in an Agile environment. Alcohol beverage industry experience. Solid understanding of the 3-tier distribution system. Our Benefits & Perks
We offer competitive compensation, perks, and a culture that supports well-being. Benefits depend on work category and may include medical and dental coverage, 401k plans, profit sharing, employee wine shop access, and more. Additional information will be provided before your first interview. The Fine Print
The Company does not sponsor employment-based visas for this position now or in the future. Actual compensation will be determined by education, experience, and market data; may include bonuses or incentive plans where applicable. Based in the location specified in the posting with an option for occasional telecommuting; candidate should live within a commutable distance. Posting open to internal candidates for a minimum of 5 days and external candidates for a minimum of 3 days. Recruiter: Adam G Johnson Hiring Manager: Hayley B Kushar Gallo is an equal opportunity employer. We do not discriminate on race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or other protected status. We comply with applicable laws and provide reasonable accommodations in the recruitment process. If you need assistance due to a disability, please contact us at 209.341.7000.
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Brand Marketing Manager - Wine Innovation at GALLO. We are a family-owned company with a 90+ year legacy and a portfolio of 130+ brands in wine, malt, spirits, and ready-to-drink beverages. We are home to the #1 wine and spirits brands in the U.S. and sponsor major sports properties. What You'll Do
Lead multiple brand initiatives to drive growth and innovation. Manage new brand introductions and optimizations, ensuring alignment with brand objectives and growth targets. Own the business review of assigned brands and craft marketing plans aligned with profit objectives. Oversee the A&P budget and support Director in P&L management. Contribute to BSP creation and guide partners in applying these elements to naming, packaging, and liquid propositions. Ensure communications align with the Brand Universe, optimize brand architecture and consumer experiences, and drive KPI-driven performance. Lead Agile Roadmap initiatives, collaborate with internal and external teams to develop commerce marketing tools, and manage trade-offs to enhance brand health and profitability. Shape the Go-To-Market strategy with sales and distributors, and conduct market visits to evaluate activation tools, gather feedback, and identify opportunities across channels. Translate data into actionable insights to develop innovative marketing methods and define test-and-learn parameters. Manage marketing programs for SMEs to reach target consumers and strengthen brand equity through strategic placement. Contribute to Brand Story, Creative Platform, and Communications Strategy to inspire breakthrough thinking and execution. What You'll Need
Master’s degree plus 3 years of brand marketing or new brand development experience with increasing responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development with increasing responsibility. Willingness to travel up to 50% in-market and during team collaboration weeks. Knowledge of retail and on-premise channels. Experience managing multiple external agencies. Strong analytical and financial acumen. Ability to influence management, lead cross-functional teams, and work through others. Ability to manage competing priorities with a sense of urgency. Excellent written and verbal communication skills. Travel to company offices/sites for onboarding, training, meetings, and events up to 5% of time (may be in addition to other travel). Must be 18 years or older. What Will Stand Out
Master’s degree plus 5 years of brand marketing or new brand development; OR Bachelor’s degree plus 7 years with increasing responsibility. Experience launching new brands or line extensions. Experience managing a P&L. Experience working in an Agile environment. Alcohol beverage industry experience. Solid understanding of the 3-tier distribution system. Our Benefits & Perks
We offer competitive compensation, perks, and a culture that supports well-being. Benefits depend on work category and may include medical and dental coverage, 401k plans, profit sharing, employee wine shop access, and more. Additional information will be provided before your first interview. The Fine Print
The Company does not sponsor employment-based visas for this position now or in the future. Actual compensation will be determined by education, experience, and market data; may include bonuses or incentive plans where applicable. Based in the location specified in the posting with an option for occasional telecommuting; candidate should live within a commutable distance. Posting open to internal candidates for a minimum of 5 days and external candidates for a minimum of 3 days. Recruiter: Adam G Johnson Hiring Manager: Hayley B Kushar Gallo is an equal opportunity employer. We do not discriminate on race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, or other protected status. We comply with applicable laws and provide reasonable accommodations in the recruitment process. If you need assistance due to a disability, please contact us at 209.341.7000.
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