Genworth Financial, Inc.
Sr. Product Marketing Manager, Insurance
Genworth Financial, Inc., Richmond, Virginia, United States, 23214
Sr. Product Marketing Manager, Insurance page is loaded## Sr. Product Marketing Manager, Insurancelocations:
Richmond, Virginiatime type:
Full timeposted on:
Posted 3 Days Agotime left to apply:
End Date: October 6, 2025 (30+ days left to apply)job requisition id:
REQ-250384**About CareScout**Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.
We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!
CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.
**POSITION TITLE**
Sr. Product Marketing Manager, Insurance
**POSITION LOCATION****TBD**
**YOUR ROLE**We are looking for a **Sr. Product Marketing Manager** to lead the development and execution of marketing strategies for CareScout Insurance’s long-term care solutions. This role will be responsible for market growth, competitive positioning, agency/agent engagement through product messaging, sales enablement, and GTM initiatives. Strong understanding of insurance, annuities, and the Brokerage/Intermediary distribution channel is required.A successful candidate for this role will be strategic, curious, analytical, and flexible. You will have deep knowledge of marketing strategies and tactics and experience creating value propositions, buyer personas, and product launch plans. As a trusted partner of the insurance product, sales, legal and compliance, and operations teams, you will be able to manage competing priorities on tight timelines. This is an independent contributor role reporting to the Sr. Director of Product Marketing.**What you will be doing*** Create compelling messaging and value propositions for our long-term care products that are customized for target audiences including BGA/agencies, agents, consumers, and distribution partners.* Lead the GTM planning and execution for new product launches and enhancements, ensuring alignment with product, sales, compliance, and marketing teams.* Collaborate with stakeholders and resources to develop and execute omnichannel marketing campaigns.* Partner with the content and creative teams to develop effective marketing collateral such as sales material, digital resources, email campaigns, video content, interactive experiences, and social media assets.* Equip our wholesalers, agents, and distribution partners with the tools, collateral, and training they need to effectively position our solutions.* Stay informed on industry trends, competitive landscape, and agent/client needs to help inform marketing decisions and differentiate our solutions.* Define KPIs and analyze campaign performance to inform strategy and improve ROI.* Work with Product Management, Sales, Compliance, Legal, and IT to ensure unified execution and regulatory compliance.* Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.**What you bring*** Minimum of 7 years’ experience in product marketing, preferably in financial services or insurance* A demonstrated ability to distill complex financial products into compelling, easily understood messaging* Successful collaborations with product and sales teams to drive impactful outcomes* A proven record as a central contributor to GTM planning and execution initiatives* Hands-on familiarity with CRMs, marketing automation tools, and other sales enablement technologies* Strong project management capabilities, adept at juggling multiple priorities simultaneously* Exceptional written and verbal communication skills* Bachelor's degree or relevant work experience**Employee Benefits & Well-Being**Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.* Competitive Compensation & Total Rewards Incentives* Comprehensive Healthcare Coverage* Multiple 401(k) Savings Plan Options* Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)* Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave* Disability, Life, and Long Term Care Insurance* Tuition Reimbursement,
Student Loan Repayment and Training & Certification Support* Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)* Caregiver and Mental Health Support Services## We believe that the design of the systems that facilitate aging in the US has created a status quo in which the user bears the burden of a fragmented, intimidating, and unfair experience. At the center of this overwhelming part of life are the Aging and their caregivers' dizzying journey to find the right combination of funding and service solutions to ensure quality long- term care.## ## Leveraging the scale and expertise of Genworth, we have created a startup with boundless energy, creativity, and agility dedicated to redesigning this system. Our goal: a single unified experience where the needs of the Aging, their families and caretakers are made frictionless, enabling a more dignified, connected and fulfilling aging journey.## We are children, siblings, neighbors and friends of those navigating this fragmented experience. We are ferociously curious, relentless in our pursuit of a better system, and deeply committed to a sense of belonging for all, in all phases of life. We are working every day to be the first and only stop for those trying to understand and select the right care options to meet each person's unique set of needs.## ## The long-term care industry—and the families and communities that depend on it—can expect us to be an advocate for quality care and a trusted guide to creating the aging journey that we all deserve. We will deliver on this promise through new technologies, solutions, and partnerships that will improve the way we age.## ## We know we can’t deliver on our mission unless we deliver for our employees. That’s why we’re committed to creating a work environment that fosters inclusion, excellence, improvement and connection. We know each employee contributes in their own unique way and we’re dedicated to supporting every one of them to help them reach their full potential.## ## We are proud to be an equal opportunity employer and all hiring decisions are based on merit, qualifications, and business need.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr
Richmond, Virginiatime type:
Full timeposted on:
Posted 3 Days Agotime left to apply:
End Date: October 6, 2025 (30+ days left to apply)job requisition id:
REQ-250384**About CareScout**Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.
We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!
CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.
**POSITION TITLE**
Sr. Product Marketing Manager, Insurance
**POSITION LOCATION****TBD**
**YOUR ROLE**We are looking for a **Sr. Product Marketing Manager** to lead the development and execution of marketing strategies for CareScout Insurance’s long-term care solutions. This role will be responsible for market growth, competitive positioning, agency/agent engagement through product messaging, sales enablement, and GTM initiatives. Strong understanding of insurance, annuities, and the Brokerage/Intermediary distribution channel is required.A successful candidate for this role will be strategic, curious, analytical, and flexible. You will have deep knowledge of marketing strategies and tactics and experience creating value propositions, buyer personas, and product launch plans. As a trusted partner of the insurance product, sales, legal and compliance, and operations teams, you will be able to manage competing priorities on tight timelines. This is an independent contributor role reporting to the Sr. Director of Product Marketing.**What you will be doing*** Create compelling messaging and value propositions for our long-term care products that are customized for target audiences including BGA/agencies, agents, consumers, and distribution partners.* Lead the GTM planning and execution for new product launches and enhancements, ensuring alignment with product, sales, compliance, and marketing teams.* Collaborate with stakeholders and resources to develop and execute omnichannel marketing campaigns.* Partner with the content and creative teams to develop effective marketing collateral such as sales material, digital resources, email campaigns, video content, interactive experiences, and social media assets.* Equip our wholesalers, agents, and distribution partners with the tools, collateral, and training they need to effectively position our solutions.* Stay informed on industry trends, competitive landscape, and agent/client needs to help inform marketing decisions and differentiate our solutions.* Define KPIs and analyze campaign performance to inform strategy and improve ROI.* Work with Product Management, Sales, Compliance, Legal, and IT to ensure unified execution and regulatory compliance.* Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.**What you bring*** Minimum of 7 years’ experience in product marketing, preferably in financial services or insurance* A demonstrated ability to distill complex financial products into compelling, easily understood messaging* Successful collaborations with product and sales teams to drive impactful outcomes* A proven record as a central contributor to GTM planning and execution initiatives* Hands-on familiarity with CRMs, marketing automation tools, and other sales enablement technologies* Strong project management capabilities, adept at juggling multiple priorities simultaneously* Exceptional written and verbal communication skills* Bachelor's degree or relevant work experience**Employee Benefits & Well-Being**Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.* Competitive Compensation & Total Rewards Incentives* Comprehensive Healthcare Coverage* Multiple 401(k) Savings Plan Options* Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)* Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave* Disability, Life, and Long Term Care Insurance* Tuition Reimbursement,
Student Loan Repayment and Training & Certification Support* Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)* Caregiver and Mental Health Support Services## We believe that the design of the systems that facilitate aging in the US has created a status quo in which the user bears the burden of a fragmented, intimidating, and unfair experience. At the center of this overwhelming part of life are the Aging and their caregivers' dizzying journey to find the right combination of funding and service solutions to ensure quality long- term care.## ## Leveraging the scale and expertise of Genworth, we have created a startup with boundless energy, creativity, and agility dedicated to redesigning this system. Our goal: a single unified experience where the needs of the Aging, their families and caretakers are made frictionless, enabling a more dignified, connected and fulfilling aging journey.## We are children, siblings, neighbors and friends of those navigating this fragmented experience. We are ferociously curious, relentless in our pursuit of a better system, and deeply committed to a sense of belonging for all, in all phases of life. We are working every day to be the first and only stop for those trying to understand and select the right care options to meet each person's unique set of needs.## ## The long-term care industry—and the families and communities that depend on it—can expect us to be an advocate for quality care and a trusted guide to creating the aging journey that we all deserve. We will deliver on this promise through new technologies, solutions, and partnerships that will improve the way we age.## ## We know we can’t deliver on our mission unless we deliver for our employees. That’s why we’re committed to creating a work environment that fosters inclusion, excellence, improvement and connection. We know each employee contributes in their own unique way and we’re dedicated to supporting every one of them to help them reach their full potential.## ## We are proud to be an equal opportunity employer and all hiring decisions are based on merit, qualifications, and business need.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. #J-18808-Ljbffr