Usul (YC S24)
Join to apply for the
Founding Growth Marketer
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Usul (YC S24) 14 hours ago Be among the first 25 applicants Join to apply for the
Founding Growth Marketer
role at
Usul (YC S24) Get AI-powered advice on this job and more exclusive features. This range is provided by Usul (YC S24). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$100,000.00/yr - $180,000.00/yr TL;DR
: We're looking for a performance athlete who can infiltrate the defense industry through cracked ABM and paid growth. Think Gong's performance marketing meets Palantir's brand awareness. You'll drive qualified pipeline to a trillion-dollar market.
About Usul
Usul is redefining how companies and governments interact around the world. Our AI platform matches companies to government contract opportunities they are most likely to win – these companies make critical defense components from seatbelts, to diving tanks, to loitering munitions. We're backed by top defense investors, growing 60% MoM, and serving the fastest-growing defense companies as customers.
About The Role
We are looking for a
Founding Growth Marketer
who is excited about building the performance marketing engine that will dominate the defense contractor market. In this role, you'll work closely with our founders to drive qualified pipeline through ABM, paid growth, and SEO strategies that actually reach defense contractors. You'll be instrumental in defining not just
how
we acquire customers, but
where
we find them and
what
channels drive real pipeline.
You are not just running campaigns — you are building the growth machine that will capture GovTech's boom. This isn't about optimizing TikTok ads for SaaS buyers; this is about reaching defense contractors in Huntsville, Tampa, and Dayton who don't live on LinkedIn and have never clicked on a performance marketing ad.
What You Will Work On
Build and execute ABM campaigns targeting specific defense contractors and key decision makers at companies building critical technology Drive qualified pipeline through paid growth across LinkedIn, Google, industry publications, and niche channels where defense contractors actually spend time Own our SEO strategy to capture defense contractors searching for contract opportunities and business development solutions Create and distribute content that gets in front of our entire ICP — from CEOs at aerospace companies to business development teams at missile manufacturers Develop our demand generation engine from the ground up, tracking attribution from first touch to closed deals Work with our CEO and sales team to build marketing qualified lead definitions and handoff processes that actually convert Test unconventional channels and tactics to reach an audience that traditional SaaS marketing can't touch Build and manage our marketing tech stack, attribution models, and performance tracking systems
Who You Are
Absolutely cracked at ABM, paid growth, and SEO — you've driven qualified pipeline at B2B companies through performance marketing Proven track record building demand generation engines that drive real revenue, not just vanity metrics Experience marketing to traditional industries, manufacturing companies, or audiences that don't live in typical SaaS channels Comfortable with complex attribution models and long sales cycles where your campaigns might not convert for 6-12 months Data-driven approach to testing channels, messaging, and audiences until you find what works Understanding of how to reach decision makers at mid-market companies who aren't active on social media Located in San Francisco and excited to work in-person with our team Motivated by the challenge of cracking performance marketing in an industry that traditional growth tactics can't reach
Bonus Points
Experience marketing to defense contractors, aerospace companies, or manufacturing firms Track record with niche B2B audiences that require unconventional channel strategies Understanding of government contracting, defense industry publications, and where these buyers actually consume content Experience with complex attribution modeling for enterprise deals with long sales cycles Background in technical or engineering-focused marketing where credibility and education drive conversions
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Defense and Space Manufacturing Referrals increase your chances of interviewing at Usul (YC S24) by 2x Get notified about new Growth Marketer jobs in
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Founding Growth Marketer
role at
Usul (YC S24) 14 hours ago Be among the first 25 applicants Join to apply for the
Founding Growth Marketer
role at
Usul (YC S24) Get AI-powered advice on this job and more exclusive features. This range is provided by Usul (YC S24). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$100,000.00/yr - $180,000.00/yr TL;DR
: We're looking for a performance athlete who can infiltrate the defense industry through cracked ABM and paid growth. Think Gong's performance marketing meets Palantir's brand awareness. You'll drive qualified pipeline to a trillion-dollar market.
About Usul
Usul is redefining how companies and governments interact around the world. Our AI platform matches companies to government contract opportunities they are most likely to win – these companies make critical defense components from seatbelts, to diving tanks, to loitering munitions. We're backed by top defense investors, growing 60% MoM, and serving the fastest-growing defense companies as customers.
About The Role
We are looking for a
Founding Growth Marketer
who is excited about building the performance marketing engine that will dominate the defense contractor market. In this role, you'll work closely with our founders to drive qualified pipeline through ABM, paid growth, and SEO strategies that actually reach defense contractors. You'll be instrumental in defining not just
how
we acquire customers, but
where
we find them and
what
channels drive real pipeline.
You are not just running campaigns — you are building the growth machine that will capture GovTech's boom. This isn't about optimizing TikTok ads for SaaS buyers; this is about reaching defense contractors in Huntsville, Tampa, and Dayton who don't live on LinkedIn and have never clicked on a performance marketing ad.
What You Will Work On
Build and execute ABM campaigns targeting specific defense contractors and key decision makers at companies building critical technology Drive qualified pipeline through paid growth across LinkedIn, Google, industry publications, and niche channels where defense contractors actually spend time Own our SEO strategy to capture defense contractors searching for contract opportunities and business development solutions Create and distribute content that gets in front of our entire ICP — from CEOs at aerospace companies to business development teams at missile manufacturers Develop our demand generation engine from the ground up, tracking attribution from first touch to closed deals Work with our CEO and sales team to build marketing qualified lead definitions and handoff processes that actually convert Test unconventional channels and tactics to reach an audience that traditional SaaS marketing can't touch Build and manage our marketing tech stack, attribution models, and performance tracking systems
Who You Are
Absolutely cracked at ABM, paid growth, and SEO — you've driven qualified pipeline at B2B companies through performance marketing Proven track record building demand generation engines that drive real revenue, not just vanity metrics Experience marketing to traditional industries, manufacturing companies, or audiences that don't live in typical SaaS channels Comfortable with complex attribution models and long sales cycles where your campaigns might not convert for 6-12 months Data-driven approach to testing channels, messaging, and audiences until you find what works Understanding of how to reach decision makers at mid-market companies who aren't active on social media Located in San Francisco and excited to work in-person with our team Motivated by the challenge of cracking performance marketing in an industry that traditional growth tactics can't reach
Bonus Points
Experience marketing to defense contractors, aerospace companies, or manufacturing firms Track record with niche B2B audiences that require unconventional channel strategies Understanding of government contracting, defense industry publications, and where these buyers actually consume content Experience with complex attribution modeling for enterprise deals with long sales cycles Background in technical or engineering-focused marketing where credibility and education drive conversions
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Defense and Space Manufacturing Referrals increase your chances of interviewing at Usul (YC S24) by 2x Get notified about new Growth Marketer jobs in
San Francisco, CA . San Francisco, CA $120,000.00-$150,000.00 6 months ago San Francisco, CA $128,000.00-$150,000.00 2 days ago San Francisco, CA $110,000.00-$160,000.00 4 months ago San Francisco, CA $67,000.00-$150,000.00 8 months ago San Mateo, CA $70,000.00-$85,000.00 1 week ago San Francisco, CA $156,000.00-$266,400.00 2 weeks ago San Francisco, CA $90,000.00-$150,000.00 1 month ago San Mateo, CA $145,000.00-$190,000.00 4 hours ago Emeryville, CA $115,000.00-$140,000.00 2 days ago San Francisco, CA $96,000.00-$143,000.00 1 day ago Demand Generation / Growth Marketing - VC Backed Startups - Bay Area
San Francisco, CA $125,000.00-$200,000.00 2 months ago San Francisco, CA $42,700.00-$70,100.00 2 days ago San Francisco, CA $125,000.00-$150,000.00 2 months ago Associate Manager, Brand Media, Growth Marketing
San Francisco, CA $145,000.00-$175,000.00 1 month ago San Francisco, CA $140,000.00-$180,000.00 3 weeks ago San Francisco, CA $60,000.00-$100,000.00 2 months ago Digital Marketing Specialist – PH (affiliate job post)
Global Product Marketing Manager, Amazon Music
Digital Marketing Senior Specialist, Retail Media
San Francisco, CA $75,000.00-$80,000.00 19 hours ago Digital Marketing Senior Specialist, Retail Media
San Francisco, CA $36.00-$38.50 18 hours ago Social Media and Online Community Manager
San Francisco, CA $85,000.00-$100,000.00 9 hours ago Senior Director - Digital Acquisition and Revenue Marketing (Growth)
San Mateo, CA $228,200.00-$327,980.00 1 week ago Redwood City, CA $80,000.00-$120,000.00 2 weeks ago San Francisco, CA $110,000.00-$150,000.00 3 weeks ago San Francisco, CA $140,000.00-$180,000.00 1 month ago San Mateo, CA $150,000.00-$250,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr