Panorama Education
About Panorama: Panorama Education is a fast-growing technology company partnering with K-12 school districts to help students succeed in the classroom and beyond. Today, 2,000 districts serving 15 million students across all 50 states rely on our secure, research-backed platform for AI, student support, and community voice and engagement. We also provide professional development and hands-on support to help schools to achieve their strategic goals and improve student outcomes. When you join Panorama, you become part of a mission-driven team making a real impact for students every day.
Panoramians can choose to work fully remote anywhere within the Continental United States.
The Opportunity We’re looking for a Senior Product Marketing Manager to join our growing Go-To-Market team and play a pivotal role in driving product success in the market. This role is perfect for a strategic, hands-on PMM who thrives at the intersection of product, sales, and customer insights—someone who can move from positioning strategy to execution with speed and precision.
This role operates as an overlay function across Product, Sales, and Enablement, with a strong external-facing lens. Your north star: drive adoption, market penetration, and revenue growth by deeply understanding our customers, communicating value with clarity, and equipping our teams to win.
Responsibilities Market Leadership & Strategic Positioning
Define and evolve differentiated messaging and positioning for product lines and customer segments based on a deep understanding of the market, competitive landscape, and buyer needs.
Own the articulation of our Ideal Customer Profile (ICP), buyer personas, and product-market fit—and use those insights to influence roadmap priorities and GTM strategy.
Partner closely with Product across the development lifecycle to ensure market, buyer, and competitive insights shape roadmap decisions—and establish feedback loops that keep product teams aligned with evolving customer and market needs.
Go-To-Market Execution
Co-lead product and feature launches in partnership with Product—executing the go-to-market strategy, positioning and messaging.
Work closely with the broader Marketing team to ensure each GTM motion is supported by cohesive campaigns across paid, owned, and earned channels. This includes content strategy, messaging playbooks, demand gen inputs, and alignment with field marketing and events.
Align cross-functional teams across Product, Enablement, Marketing, and Client Partnerships on messaging, positioning and competitive insights to ensure internal readiness and drive external awareness, engagement, and adoption.
Partner with Product on defining launch success metrics, and lead post-launch analysis of PMM strategy to capture insights, assess GTM effectiveness, and inform future GTM motions.
Create powerful sales collateral and tools with input from Enablement—including pitch decks, one-pagers, battle cards, talk tracks, and objection handling guides—that empower the field to sell with confidence and clarity.
In partnership with Enablement, lead product training and rollout for Sales and Customer Success.
Conduct competitive research and win/loss analysis to equip the org with timely, actionable insights.
Drive internal visibility of market trends, competitor movements, and pricing dynamics to inform positioning and defend market share.
Customer & Storytelling Advocacy
Work with customers to capture impactful testimonials, success stories, and case studies to fuel campaigns, sales, and brand trust.
Partner with Brand to ensure message consistency and help elevate Panorama’s position as the category leader in education impact platforms.
Qualifications
6+ years of Product Marketing experience in a fast-paced B2B SaaS or tech company.
Proven success owning product launches, messaging, sales enablement, and market strategy end-to-end.
Experience partnering closely with Product teams to shape roadmap strategy, inform product decisions, and deliver successful, market-ready launches.
Experience as a strategic partner to Client Experience and Sales organizations; knows how to advocate for the customer while aligning to business outcomes.
Familiarity with AI and LLM-driven products, and the ability to translate technical concepts into clear, compelling messaging
Strong written and verbal communication skills; able to distill complexity into compelling narratives.
Ability to work cross-functionally and influence without authority in a highly collaborative, remote environment.
Comfort with ambiguity and bias for action—rolls up sleeves and gets things done.
Compensation Base Salary:
The salary range for this position is $150,000 - $180,000. Actual offers will depend on experience, skills, and location.
Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Panorama Education’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Panoramians can choose to work fully remote anywhere within the Continental United States.
The Opportunity We’re looking for a Senior Product Marketing Manager to join our growing Go-To-Market team and play a pivotal role in driving product success in the market. This role is perfect for a strategic, hands-on PMM who thrives at the intersection of product, sales, and customer insights—someone who can move from positioning strategy to execution with speed and precision.
This role operates as an overlay function across Product, Sales, and Enablement, with a strong external-facing lens. Your north star: drive adoption, market penetration, and revenue growth by deeply understanding our customers, communicating value with clarity, and equipping our teams to win.
Responsibilities Market Leadership & Strategic Positioning
Define and evolve differentiated messaging and positioning for product lines and customer segments based on a deep understanding of the market, competitive landscape, and buyer needs.
Own the articulation of our Ideal Customer Profile (ICP), buyer personas, and product-market fit—and use those insights to influence roadmap priorities and GTM strategy.
Partner closely with Product across the development lifecycle to ensure market, buyer, and competitive insights shape roadmap decisions—and establish feedback loops that keep product teams aligned with evolving customer and market needs.
Go-To-Market Execution
Co-lead product and feature launches in partnership with Product—executing the go-to-market strategy, positioning and messaging.
Work closely with the broader Marketing team to ensure each GTM motion is supported by cohesive campaigns across paid, owned, and earned channels. This includes content strategy, messaging playbooks, demand gen inputs, and alignment with field marketing and events.
Align cross-functional teams across Product, Enablement, Marketing, and Client Partnerships on messaging, positioning and competitive insights to ensure internal readiness and drive external awareness, engagement, and adoption.
Partner with Product on defining launch success metrics, and lead post-launch analysis of PMM strategy to capture insights, assess GTM effectiveness, and inform future GTM motions.
Create powerful sales collateral and tools with input from Enablement—including pitch decks, one-pagers, battle cards, talk tracks, and objection handling guides—that empower the field to sell with confidence and clarity.
In partnership with Enablement, lead product training and rollout for Sales and Customer Success.
Conduct competitive research and win/loss analysis to equip the org with timely, actionable insights.
Drive internal visibility of market trends, competitor movements, and pricing dynamics to inform positioning and defend market share.
Customer & Storytelling Advocacy
Work with customers to capture impactful testimonials, success stories, and case studies to fuel campaigns, sales, and brand trust.
Partner with Brand to ensure message consistency and help elevate Panorama’s position as the category leader in education impact platforms.
Qualifications
6+ years of Product Marketing experience in a fast-paced B2B SaaS or tech company.
Proven success owning product launches, messaging, sales enablement, and market strategy end-to-end.
Experience partnering closely with Product teams to shape roadmap strategy, inform product decisions, and deliver successful, market-ready launches.
Experience as a strategic partner to Client Experience and Sales organizations; knows how to advocate for the customer while aligning to business outcomes.
Familiarity with AI and LLM-driven products, and the ability to translate technical concepts into clear, compelling messaging
Strong written and verbal communication skills; able to distill complexity into compelling narratives.
Ability to work cross-functionally and influence without authority in a highly collaborative, remote environment.
Comfort with ambiguity and bias for action—rolls up sleeves and gets things done.
Compensation Base Salary:
The salary range for this position is $150,000 - $180,000. Actual offers will depend on experience, skills, and location.
Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Panorama Education’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr