Apollo
Head of Marketing - Demand Generation Remote, United States
Apollo, Jackson, Mississippi, United States
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role We are looking for a proven, commercially-driven
Headof Demand Generation
to lead our pipeline growth strategy with a strong focus on
sales-led GTM . This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth.
You’ll oversee the full demand engine—from strategy to execution—ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team.
Key Responsibilities
Own global demand generation strategy focused on driving qualified opportunities for our sales teams
Implement and drive an AI first marketing led outbound strategy
Build and manage a high-performing BDR and SDR organization
Oversee execution of campaigns that target our core ICPs and buying personas
Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
Build a global field marketing team, starting with the US and EMEA
Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion
Requirements
10+ years in B2B marketing with deep expertise in demand generation
Proven track record of building sales-led demand programs that directly drive pipeline and revenue
Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
Experience designing ABM programs targeting mid-market and enterprise accounts
Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
Ability to operate in a high-growth, fast-paced environment
Experience managing a BDR/SDR organization
Strong commercial acumen — understands how marketing fuels revenue.
Why Join Us This is a high-impact, high-visibility role with a direct line to revenue. You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range $140,000 - $175,000 USD
We are AI Native Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you\'ll thrive here.
Why You’ll Love Working at Apollo At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we
take extreme ownership
of our work,
move with focus and urgency , and
learn voraciously
to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to
own your role and make a real impact . Collaboration is at our core—we’re
all for one , meaning you’ll have a team across departments ready to help you succeed. We encourage
bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Interested in building your career at Apollo.io? Get future opportunities sent straight to your email.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Apollo.io’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
A "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Select...
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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About the Role We are looking for a proven, commercially-driven
Headof Demand Generation
to lead our pipeline growth strategy with a strong focus on
sales-led GTM . This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth.
You’ll oversee the full demand engine—from strategy to execution—ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team.
Key Responsibilities
Own global demand generation strategy focused on driving qualified opportunities for our sales teams
Implement and drive an AI first marketing led outbound strategy
Build and manage a high-performing BDR and SDR organization
Oversee execution of campaigns that target our core ICPs and buying personas
Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
Build a global field marketing team, starting with the US and EMEA
Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion
Requirements
10+ years in B2B marketing with deep expertise in demand generation
Proven track record of building sales-led demand programs that directly drive pipeline and revenue
Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
Experience designing ABM programs targeting mid-market and enterprise accounts
Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
Ability to operate in a high-growth, fast-paced environment
Experience managing a BDR/SDR organization
Strong commercial acumen — understands how marketing fuels revenue.
Why Join Us This is a high-impact, high-visibility role with a direct line to revenue. You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range $140,000 - $175,000 USD
We are AI Native Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you\'ll thrive here.
Why You’ll Love Working at Apollo At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we
take extreme ownership
of our work,
move with focus and urgency , and
learn voraciously
to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to
own your role and make a real impact . Collaboration is at our core—we’re
all for one , meaning you’ll have a team across departments ready to help you succeed. We encourage
bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Interested in building your career at Apollo.io? Get future opportunities sent straight to your email.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Apollo.io’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
A "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Select...
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.
Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr