CPI Security
Senior Vice President of Marketing
CPI Security, Charlotte, North Carolina, United States, 28245
Charlotte, North Carolina, United States
Overview
CPI Security, in Charlotte, NC, is seeking an experienced Senior Vice President of Marketing.
CPI Security is a market leading provider of residential and commercial security, home automation, access control, video monitoring and fire systems and services. CPI has been in business for over 30 years and serves over 225,000 customers across a large area of the Southeastern US. The company seeks an experienced leader who can expand and drive growth. This is a senior level executive role responsible for developing, implementing and overseeing the companys marketing strategy to drive brand awareness, customer engagement, and business growth. The ideal candidate is a result driven individual who possesses a strong combination of creative vision, data-driven decision-making, and leadership skills to steer the in-house marketing team and company towards achieving both short-term and long-term objectives. This position will be located in our Charlotte, NC headquarters and reports directly to the CEO. What the Ideal Sr. VP of Marketing Will Do Lead and mentor the in-house agency and foster a collaborative, high-performing culture Lead the development and execution of comprehensive marketing strategies that align with the companys growth goals Develop a value-accretive strategy for customer acquisition and retention that balances investing in mature, high-performance channels while also exploring and investing in new and emerging channels to reach target audiences Facilitate an integrated approach to brand messaging and customer experience. Must identify and track key metrics to gauge and improve brand health, positioning and awareness Guide content strategy, storytelling and creative initiatives to ensure alignment with the brand voice Use data and market insights to guide strategic decisions, track KPIs and measure the impact of marketing initiatives Develop and expand a comprehensive eCommerce strategy Manage all financial aspects of marketing organization Drive brand marketing including print, digital, television, and podcast, amongst others Be a leader in public, media and community relations
Who The Ideal SVP of Marketing is
Big Picture Thinker
- Growth at CPI Security is holistic and expands far past just acquisition and performance marketing Brand-focused
- We work hard to maintain a specific brand standard; this role serves as our brand steward Experimental
- We are looking for creative thinkers, testers, and artists. Collaborative
- This position will work across all departments to achieve company success Innovator
- Visionary who is focused on technology trends and proactively creates forward looking communication strategies
The Senior Vice President of Marketing will have the following
10+ years of experience in marketing leadership roles, with a proven track record in driving business growth through innovative demand generation strategies B2C experience is required, B2B is a plus in addition Significant experience in brand development, creative, digital marketing, market research and customer retention strategies Deep understanding of consumer metrics, market segmentation and analytics a data driven strategist who understands how to motivate, engage and retain the customer Highly skilled at building and leading transformational omnichannel Marketing programs Experience in Salesforce, Sales, Marketing, Service Clouds, and Commerce Cloud, or equivalent eCommerce platform
Whats in it for you?
An exceptional opportunity to be a key member of CPI Securitys Executive Team and to work with a growing team with an amazing brand! Youll have a unique opportunity to define the brand, grow market share and partner with operations to deliver the best products and services within the industry. You will also receive a competitive salary and bonus, Long Term Incentive program, amazing benefits, 401k and to be part of one of nations most admired companies. Create a Job Alert Interested in building your career at CPI Security? Get future opportunities sent straight to your email. Apply for this job
* First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Were you referred to CPI by a current employee and if so, please list his/her name below? Are you 18 years of age or older? * Select... Are you able to provide proof that you are eligible to legally work in the United States? * Select... Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select... After a conditional offer of employment is made, one or more consumer and/or investigative consumer reports will be obtained from a consumer reporting agency and depending on the business unit or position for which you seek employment, a drug screen, and/or motor vehicle report may be required. Are you willing to submit to such a process? * Select... This position is located in Charlotte, North Carolina and requires the candidate to work from our corporate headquarters. Are you currently in the Charlotte area and/or comfortable relocating to the area to be considered for the role? * Select... SMS Consent: Do you agree to receive mobile messages from us in relation to this job application? Message frequency varies. Message and data rates may apply. Reply STOP to opt-out of future messaging. Reply HELP for help. View our Privacy & SMS Policy: https://cpisecurity.com/privacy-policy/ * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in CPI Securitys Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A ""disabled veteran"" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A ""recently separated veteran"" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An ""active duty wartime or campaign badge veteran"" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An ""Armed forces service medal veteran"" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinsons disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr
CPI Security, in Charlotte, NC, is seeking an experienced Senior Vice President of Marketing.
CPI Security is a market leading provider of residential and commercial security, home automation, access control, video monitoring and fire systems and services. CPI has been in business for over 30 years and serves over 225,000 customers across a large area of the Southeastern US. The company seeks an experienced leader who can expand and drive growth. This is a senior level executive role responsible for developing, implementing and overseeing the companys marketing strategy to drive brand awareness, customer engagement, and business growth. The ideal candidate is a result driven individual who possesses a strong combination of creative vision, data-driven decision-making, and leadership skills to steer the in-house marketing team and company towards achieving both short-term and long-term objectives. This position will be located in our Charlotte, NC headquarters and reports directly to the CEO. What the Ideal Sr. VP of Marketing Will Do Lead and mentor the in-house agency and foster a collaborative, high-performing culture Lead the development and execution of comprehensive marketing strategies that align with the companys growth goals Develop a value-accretive strategy for customer acquisition and retention that balances investing in mature, high-performance channels while also exploring and investing in new and emerging channels to reach target audiences Facilitate an integrated approach to brand messaging and customer experience. Must identify and track key metrics to gauge and improve brand health, positioning and awareness Guide content strategy, storytelling and creative initiatives to ensure alignment with the brand voice Use data and market insights to guide strategic decisions, track KPIs and measure the impact of marketing initiatives Develop and expand a comprehensive eCommerce strategy Manage all financial aspects of marketing organization Drive brand marketing including print, digital, television, and podcast, amongst others Be a leader in public, media and community relations
Who The Ideal SVP of Marketing is
Big Picture Thinker
- Growth at CPI Security is holistic and expands far past just acquisition and performance marketing Brand-focused
- We work hard to maintain a specific brand standard; this role serves as our brand steward Experimental
- We are looking for creative thinkers, testers, and artists. Collaborative
- This position will work across all departments to achieve company success Innovator
- Visionary who is focused on technology trends and proactively creates forward looking communication strategies
The Senior Vice President of Marketing will have the following
10+ years of experience in marketing leadership roles, with a proven track record in driving business growth through innovative demand generation strategies B2C experience is required, B2B is a plus in addition Significant experience in brand development, creative, digital marketing, market research and customer retention strategies Deep understanding of consumer metrics, market segmentation and analytics a data driven strategist who understands how to motivate, engage and retain the customer Highly skilled at building and leading transformational omnichannel Marketing programs Experience in Salesforce, Sales, Marketing, Service Clouds, and Commerce Cloud, or equivalent eCommerce platform
Whats in it for you?
An exceptional opportunity to be a key member of CPI Securitys Executive Team and to work with a growing team with an amazing brand! Youll have a unique opportunity to define the brand, grow market share and partner with operations to deliver the best products and services within the industry. You will also receive a competitive salary and bonus, Long Term Incentive program, amazing benefits, 401k and to be part of one of nations most admired companies. Create a Job Alert Interested in building your career at CPI Security? Get future opportunities sent straight to your email. Apply for this job
* First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Were you referred to CPI by a current employee and if so, please list his/her name below? Are you 18 years of age or older? * Select... Are you able to provide proof that you are eligible to legally work in the United States? * Select... Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select... After a conditional offer of employment is made, one or more consumer and/or investigative consumer reports will be obtained from a consumer reporting agency and depending on the business unit or position for which you seek employment, a drug screen, and/or motor vehicle report may be required. Are you willing to submit to such a process? * Select... This position is located in Charlotte, North Carolina and requires the candidate to work from our corporate headquarters. Are you currently in the Charlotte area and/or comfortable relocating to the area to be considered for the role? * Select... SMS Consent: Do you agree to receive mobile messages from us in relation to this job application? Message frequency varies. Message and data rates may apply. Reply STOP to opt-out of future messaging. Reply HELP for help. View our Privacy & SMS Policy: https://cpisecurity.com/privacy-policy/ * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in CPI Securitys Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A ""disabled veteran"" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A ""recently separated veteran"" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An ""active duty wartime or campaign badge veteran"" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An ""Armed forces service medal veteran"" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinsons disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr