J2 Health
Overview
J2 Health is transforming how healthcare organizations design and manage provider networks—one of the most critical yet overlooked levers in delivering high-value care. We are a mission-driven team of healthcare insiders, data experts, and technologists—backed by leading investors—taking a thoughtful, nimble approach to growth as we scale a product that’s already delivering real value to customers. Today, both consumers and payers struggle to identify the right doctors due to fragmented data and manual processes. J2’s platform combines best-in-class data with purpose-built software to help healthcare organizations build smarter networks that meet patients’ medical and personal needs.
We’re looking for a Senior Marketing Manager to build and lead our marketing function. You will develop and execute a marketing strategy focused on product messaging, demand generation, and brand foundation-building. This is a high-impact, player-coach role for someone excited to roll up their sleeves while shaping our go-to-market foundation. This is an NYC-based role (in-person work 3 days per week) and reports directly to our CEO.
What You’ll Do
Develop and execute a multi-channel marketing strategy to support pipeline growth and customer engagement
Own product positioning, messaging, and launch strategy across new features and releases
Create and manage demand generation campaigns across paid, organic, events, and email
Define key metrics for performance marketing and report on ROI of campaigns
Partner with Sales to build and refine enablement tools such as pitch decks, case studies, and one-pagers
Lead content strategy and development across blog posts, webinars, customer stories, and thought leadership
Build brand awareness and market presence via strategic communications and PR (as needed)
Manage relationships with external vendors, agencies, and contractors
Lay the groundwork for future team growth and marketing infrastructure
Early Success Looks Like
Launching 2–3 campaigns that generate qualified leads
Finalizing core product messaging and sales enablement toolkit
Aligning with Sales and Product on go-to-market priorities
You Should Have
6+ years of B2B marketing experience, ideally in early-state or growth-stage startups
Proven ability to craft compelling messaging and translate technical products into customer value
Hands-on experience with marketing tools and channels (email, paid, SEO, events, content)
Strong project management and communication skills with a bias toward action
Comfortable working cross-functionally and navigating ambiguity
Mission-driven and energized by building from the ground up
Bonus If You Have
Experience in healthcare or health tech is a strong plus but not required
Exposure to PR, comms, or brand-level messaging work
Working Here
NYC-based role
Competitive compensation, stock options, and health insurance
Commuter Benefits
Unlimited PTO: take the time you need when you need it
Stipend for at-home work machine and equipment
A world-class team of experienced entrepreneurs to collaborate with
Compensation The salary range for this role is $150,000–$170,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and location.
We Welcome You To Apply J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role and believe you could make a meaningful impact, we encourage you to apply—even if your background doesn’t perfectly align.
J2 Health is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr
We’re looking for a Senior Marketing Manager to build and lead our marketing function. You will develop and execute a marketing strategy focused on product messaging, demand generation, and brand foundation-building. This is a high-impact, player-coach role for someone excited to roll up their sleeves while shaping our go-to-market foundation. This is an NYC-based role (in-person work 3 days per week) and reports directly to our CEO.
What You’ll Do
Develop and execute a multi-channel marketing strategy to support pipeline growth and customer engagement
Own product positioning, messaging, and launch strategy across new features and releases
Create and manage demand generation campaigns across paid, organic, events, and email
Define key metrics for performance marketing and report on ROI of campaigns
Partner with Sales to build and refine enablement tools such as pitch decks, case studies, and one-pagers
Lead content strategy and development across blog posts, webinars, customer stories, and thought leadership
Build brand awareness and market presence via strategic communications and PR (as needed)
Manage relationships with external vendors, agencies, and contractors
Lay the groundwork for future team growth and marketing infrastructure
Early Success Looks Like
Launching 2–3 campaigns that generate qualified leads
Finalizing core product messaging and sales enablement toolkit
Aligning with Sales and Product on go-to-market priorities
You Should Have
6+ years of B2B marketing experience, ideally in early-state or growth-stage startups
Proven ability to craft compelling messaging and translate technical products into customer value
Hands-on experience with marketing tools and channels (email, paid, SEO, events, content)
Strong project management and communication skills with a bias toward action
Comfortable working cross-functionally and navigating ambiguity
Mission-driven and energized by building from the ground up
Bonus If You Have
Experience in healthcare or health tech is a strong plus but not required
Exposure to PR, comms, or brand-level messaging work
Working Here
NYC-based role
Competitive compensation, stock options, and health insurance
Commuter Benefits
Unlimited PTO: take the time you need when you need it
Stipend for at-home work machine and equipment
A world-class team of experienced entrepreneurs to collaborate with
Compensation The salary range for this role is $150,000–$170,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and location.
We Welcome You To Apply J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role and believe you could make a meaningful impact, we encourage you to apply—even if your background doesn’t perfectly align.
J2 Health is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr