Spearbit
Location
Remote - Anywhere Employment Type
Full time Location Type
Remote Department
Marketing Compensation
150K $250K Offers Equity About the Role
As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. Youll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity. You must have deep familiarity with the Web3 space and the ability to operate at both strategic and tactical levels from high-level narrative design to day-to-day execution oversight. Key Responsibilities
Own Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications. Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing. Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels. Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem. Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services translating technical innovation into clear, compelling stories. Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences. Guide Executive & Crisis Comms: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives. Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions. What Were Looking For
8+ years of marketing experience, including senior leadership roles in crypto / Web3 or deeply technical industries (e.g., cybersecurity, developer tools, infrastructure). Proven track record of building and scaling marketing teams at high-growth startups or technology companies. Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences. Strong brand and storytelling instincts able to craft positioning that resonates across stakeholders and channels. Exceptional leadership, communication, and organizational skills. Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities. Strategic thinker with a hands-on mindset not afraid to dive into details or produce content when needed. Nice to Have
Experience marketing to both technical and non-technical crypto audiences. Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure. Previous success positioning a company as the leader in a new or emerging category. Compensation Range
$150K - $250K
#J-18808-Ljbffr
Remote - Anywhere Employment Type
Full time Location Type
Remote Department
Marketing Compensation
150K $250K Offers Equity About the Role
As CMO, you will be a key member of the executive team and the strategic voice behind our go-to-market approach. Youll define the marketing vision, build and lead a high-performing team, and ensure we maintain clarity, consistency, and creativity in everything we publish and promote. This is a rare opportunity to help shape the voice of a category-defining company operating at the frontier of crypto and cybersecurity. You must have deep familiarity with the Web3 space and the ability to operate at both strategic and tactical levels from high-level narrative design to day-to-day execution oversight. Key Responsibilities
Own Marketing Strategy & Execution: Define and drive the end-to-end marketing strategy across brand, product, content, growth, community, and communications. Build & Lead the Team: Recruit, develop, and manage a world-class marketing team, including experts in content, growth, design, and product marketing. Strengthen the Brand: Position the company as the leading voice in Web3 security. Own messaging frameworks, visual identity, and long-term brand equity across channels. Drive Demand & Ecosystem Growth: Build and execute campaigns that drive user acquisition, protocol partnerships, and inbound interest across the crypto ecosystem. Own Product Marketing: Partner closely with product, engineering, and BD to launch new features and services translating technical innovation into clear, compelling stories. Lead Content & Thought Leadership: Oversee the creation of high-impact content that educates, engages, and establishes credibility with developers, security professionals, and crypto-native audiences. Guide Executive & Crisis Comms: Act as a strategic advisor to the leadership team on external communications, reputation management, and public-facing narratives. Measure & Optimize: Define KPIs, build dashboards, and implement a data-driven approach to track performance and inform decisions. What Were Looking For
8+ years of marketing experience, including senior leadership roles in crypto / Web3 or deeply technical industries (e.g., cybersecurity, developer tools, infrastructure). Proven track record of building and scaling marketing teams at high-growth startups or technology companies. Deep understanding of the crypto ecosystem, security concerns, developer communities, and the unique nuances of marketing to Web3-native audiences. Strong brand and storytelling instincts able to craft positioning that resonates across stakeholders and channels. Exceptional leadership, communication, and organizational skills. Comfortable operating in fast-paced, high-ambiguity environments with rapidly shifting priorities. Strategic thinker with a hands-on mindset not afraid to dive into details or produce content when needed. Nice to Have
Experience marketing to both technical and non-technical crypto audiences. Familiarity with DeFi, smart contract security, ZK technology, or blockchain infrastructure. Previous success positioning a company as the leader in a new or emerging category. Compensation Range
$150K - $250K
#J-18808-Ljbffr