Midwest Cards
About Midwest Cards
Midwest Cards is a premier destination for sports and gaming collectibles, serving a national customer base through our e-commerce platform and a vibrant local community through our flagship retail store in Columbus, Ohio. With a relentless commitment to innovation and community, were redefining what it means to connect with the hobby both in-store and online.
Were seeking an experienced, data-driven Marketing Director to take our brand and revenue to the next level. Youll lead and execute a full-funnel marketing strategy across digital, retail, and live platforms while laying the groundwork for a scalable marketing department. This is a senior-level role with a clear path to leadership team participation and company-wide impact.
Key Responsibilities
You will lead and own Midwest Cards entire marketing ecosystem, ensuring campaigns are aligned with brand, business goals, and sales performance.
Strategic Marketing Oversight
Develop and execute the overall marketing strategy to support company revenue, awareness, and brand positioning goals.
Serve as the strategic lead for all customer acquisition, retention, and engagement efforts.
Establish KPIs, track performance, and report results directly to leadership.
Conduct market analysis to monitor trends, competitor moves, and customer behavior to inform decisions and uncover new opportunities.
Lead brand management efforts to ensure consistent brand identity, voice, and visual standards across all touchpoints.
Core Accountabilities
Email Campaigns
Plan, execute, and optimize lifecycle email marketing to engage customers and drive conversions. Google Ads
Manage PPC campaigns with a focus on ROAS and customer acquisition. SEO
Oversee on-site and off-site SEO strategies to improve search rankings and organic traffic. Social Media (Organic + Paid)
Develop engaging content and run paid campaigns across platforms (Instagram, Facebook, TikTok, X). Website Marketing
Ensure the site is conversion-optimized, updated, and aligned with brand and promotional strategy. Retail Store Marketing
Drive local foot traffic through geo-targeted campaigns, in-store signage, and partnerships. Live Selling Support
Partner with the live selling team to develop strategies and promotional support for Whatnot and other platforms. Promotions
Plan and execute promotional calendars, product drops, giveaways, and cross-channel sales events. Experience & Qualifications Must-Haves 5+ years of experience in product marketing, with ownership of both performance and brand marketing initiatives. Experience at a growth-stage business , ideally in retail, e-commerce, or direct-to-consumer. Previous in-house role where you built or scaled marketing operations. Demonstrated success in leading remote or freelance marketing teams . Strong fluency in leveraging AI tools for creative, analytics, and campaign workflows. Proficiency in interpreting data and turning insights into action. Excellent communicator with strong project management skills. Preferred Familiarity with the EOS (Entrepreneurial Operating System) framework. Personal or professional knowledge of the sports cards or gaming collectibles industry. Experience working across multiple revenue channels (ecommerce, retail, livestreaming). Leadership Path After the first 90 days, this role will join the executive leadership team , actively contributing to high-level strategic planning and EOS implementation. You will own the Sales & Marketing business function , collaborating with Retail & Live Selling, Operations, and Finance leadership. Key Objectives Grow Revenue
Through targeted acquisition, optimized campaigns, and channel efficiency. Increase Brand Awareness
Establish Midwest Cards as a national leader in the sports and gaming collectibles industry. Build a Scalable Marketing Function
Lay the foundation for team growth, tooling, and marketing ops maturity. Unify the Customer Journey
Across retail, ecommerce, and live selling experiences. Why Join Midwest Cards? Be part of a company that blends innovation with tradition in one of the most passionate communities out there. Work in an entrepreneurial environment with a clear path to leadership and ownership of a core business function. Collaborate with a tight-knit team that values creativity, integrity, and performance.
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Plan, execute, and optimize lifecycle email marketing to engage customers and drive conversions. Google Ads
Manage PPC campaigns with a focus on ROAS and customer acquisition. SEO
Oversee on-site and off-site SEO strategies to improve search rankings and organic traffic. Social Media (Organic + Paid)
Develop engaging content and run paid campaigns across platforms (Instagram, Facebook, TikTok, X). Website Marketing
Ensure the site is conversion-optimized, updated, and aligned with brand and promotional strategy. Retail Store Marketing
Drive local foot traffic through geo-targeted campaigns, in-store signage, and partnerships. Live Selling Support
Partner with the live selling team to develop strategies and promotional support for Whatnot and other platforms. Promotions
Plan and execute promotional calendars, product drops, giveaways, and cross-channel sales events. Experience & Qualifications Must-Haves 5+ years of experience in product marketing, with ownership of both performance and brand marketing initiatives. Experience at a growth-stage business , ideally in retail, e-commerce, or direct-to-consumer. Previous in-house role where you built or scaled marketing operations. Demonstrated success in leading remote or freelance marketing teams . Strong fluency in leveraging AI tools for creative, analytics, and campaign workflows. Proficiency in interpreting data and turning insights into action. Excellent communicator with strong project management skills. Preferred Familiarity with the EOS (Entrepreneurial Operating System) framework. Personal or professional knowledge of the sports cards or gaming collectibles industry. Experience working across multiple revenue channels (ecommerce, retail, livestreaming). Leadership Path After the first 90 days, this role will join the executive leadership team , actively contributing to high-level strategic planning and EOS implementation. You will own the Sales & Marketing business function , collaborating with Retail & Live Selling, Operations, and Finance leadership. Key Objectives Grow Revenue
Through targeted acquisition, optimized campaigns, and channel efficiency. Increase Brand Awareness
Establish Midwest Cards as a national leader in the sports and gaming collectibles industry. Build a Scalable Marketing Function
Lay the foundation for team growth, tooling, and marketing ops maturity. Unify the Customer Journey
Across retail, ecommerce, and live selling experiences. Why Join Midwest Cards? Be part of a company that blends innovation with tradition in one of the most passionate communities out there. Work in an entrepreneurial environment with a clear path to leadership and ownership of a core business function. Collaborate with a tight-knit team that values creativity, integrity, and performance.
#J-18808-Ljbffr