Vice President of Marketing
About the Company
Well-established credit union
Industry
Banking
Type
Non Profit
Founded
1936
Employees
51-200
Categories
- Banking
- Credit Cards
- Financial Services
Specialties
- checking
- savings
- auto loans
- credit cards
- home loans
- personal loans
- and investments
About the Role
The Company is seeking a Vice President of Marketing to spearhead the development and implementation of innovative, data-driven marketing strategies. The successful candidate will be responsible for enhancing the company's brand, driving member growth and retention, and improving the overall member experience across various channels. This executive role involves overseeing integrated marketing functions such as digital marketing, AI-enabled data analysis, branding, advertising, business development, public relations, and product marketing. The VPM will also lead cross-functional teams, utilize cutting-edge technology, and ensure that all marketing activities are in line with strategic objectives and compliance standards.
Applicants for the Vice President of Marketing position at the company should have a Bachelors degree in marketing or a related field, with a Masters degree preferred. A minimum of 7 years of experience in marketing, with at least 3 years in a strategic capacity, is required. The role demands a professional with a proven track record in leading marketing initiatives and a strong understanding of the latest marketing technologies, including artificial intelligence and automation. While not mandatory, fluency in Spanish is considered a plus. The ideal candidate will be a dynamic leader, capable of driving the marketing function to new heights and ensuring its alignment with the company's overall mission and values.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
- Marketing