Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Job Description Summary

We are seeking a creative, strategic, and detail-oriented Marketing Specialist to support critical marketing and business development initiatives within the Commercial Real Estate (CRE) industry. This role plays a pivotal part in crafting compelling content, executing property marketing strategies, and enhancing brand visibility through both digital and print media. The ideal candidate has a strong grasp of CRE dynamics, visual storytelling, and content creation, and thrives in a fast-paced, collaborative environment

Job Description

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement strategic marketing initiatives to support business goals and high-profile property assignments in the region.
• Collaborate with brokers, leadership, research, and design teams to create cohesive, targeted marketing campaigns and client proposals.
• Use market insights, competitive analysis, and industry trends to inform campaign development and content strategy.

Pitch, Proposal & Property Marketing

• Lead or assist in the creation of marketing deliverables including offering memorandums (OMs), broker opinion of value (BOV) reports, pitch decks, brochures, and client custom proposals.
• Partner with internal stakeholders to produce branded marketing materials and digital packages.
• Coordinate strategy sessions for pursuits and ensure quality, creativity, and alignment with client expectations.

Content Development & Digital Engagement

• Write and edit content for digital platforms including social media, email campaigns, case studies, newsletters, and press releases.
• Track engagement metrics and adapt strategy to improve visibility, reach, and broker support.

Visual Content Creation

• Design graphics and templates using Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Work with vendors to coordinate photography, videography, and drone footage; edit and package visual content for use across digital and print platforms.
• Maintain brand consistency and visual quality across all deliverables.

Cross-functional Collaboration

• Partner with internal teams including Research, Center of Excellence, and Production Design to develop relevant and timely marketing collateral.
• Support event planning and execution for marketing initiatives, broker/client engagement, and property promotions.

Qualifications

• Bachelors degree in marketing, Communications, Graphic Design, Journalism, or a related field.
• 35 years of relevant marketing and communications experience; commercial real estate or professional services industry preferred.
• Proficiency in Adobe Creative Suite.
• Strong writing, editing, and storytelling skills with the ability to tailor content to diverse audiences.
• Excellent project management, communication, and organizational skills with keen attention to detail.
• Ability to manage multiple deadlines and work independently with minimal supervision.

Preferred Attributes

• Collaborative, service-oriented mindset with a strong visual eye and passion for storytelling.
• Curiosity and enthusiasm for market trends, brand-building, and digital innovation.
• Comfortable working in a fast-paced, deadline-driven environment.

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email. Please refer to the job title and job location when you contact us.

INCO: Cushman & Wakefield
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