Intuit
Overview
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Position Title:
Director, Product Marketing, Mailchimp
Reports to:
Vice President, Product Marketing
Organization:
GBSB Global Business Solutions Group
Location:
Mountain View, CA; San Diego, CA; or Atlanta, GA
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
Reporting to the VP, Product Marketing, this executive will be responsible for Intuit’s Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:
Scaled Acquisition
Mobile Messaging
Transactional Email/Messaging
This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.
We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We’re looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.
Qualifications And Attributes
Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
Expertise in digital marketing solutions related to marketing automation and email marketing platforms
Domain expertise in SaaS, fintech, financial services preferred
Demonstrated track record of driving transformation with winning outcomes
Experience leading people managers (minimum 2nd line management experience)
Demonstrable comfort and agility with leveraging data to create winning outcomes
Proven success in partnering, influencing, and collaborating internally and externally
Proven ability to hire and grow world-class marketing professionals
Responsibilities
Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
Develop the segmentation and positioning strategy, and enable GTM readiness
Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing end-to-end customer experiences
Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
Serve on the US Marketing extended leadership team
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
#J-18808-Ljbffr
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Position Title:
Director, Product Marketing, Mailchimp
Reports to:
Vice President, Product Marketing
Organization:
GBSB Global Business Solutions Group
Location:
Mountain View, CA; San Diego, CA; or Atlanta, GA
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
Reporting to the VP, Product Marketing, this executive will be responsible for Intuit’s Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:
Scaled Acquisition
Mobile Messaging
Transactional Email/Messaging
This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.
We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We’re looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.
Qualifications And Attributes
Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
Expertise in digital marketing solutions related to marketing automation and email marketing platforms
Domain expertise in SaaS, fintech, financial services preferred
Demonstrated track record of driving transformation with winning outcomes
Experience leading people managers (minimum 2nd line management experience)
Demonstrable comfort and agility with leveraging data to create winning outcomes
Proven success in partnering, influencing, and collaborating internally and externally
Proven ability to hire and grow world-class marketing professionals
Responsibilities
Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
Develop the segmentation and positioning strategy, and enable GTM readiness
Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing end-to-end customer experiences
Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
Serve on the US Marketing extended leadership team
Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
#J-18808-Ljbffr