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BrainWorks

Senior Marketing Manager

BrainWorks, Miami, Florida, us, 33222

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Overview

All potential applicants are encouraged to scroll through and read the complete job description before applying. Senior Marketing Manager

role at

. Location: Greater Miami, FL (In-office with flexibility). Reports To: CEO. Industry: Shipping & Logistics / Supply Chain (B2B with a Consumer Segment).

Responsibilities

Strategy & Execution: Build and execute a comprehensive digital marketing strategy aligned to growth goals, balancing brand and performance marketing.

Channel Management: Own and optimize core channels including:

SEO & Content Marketing

Google Ads / Paid Search

Paid Social (LinkedIn, Meta, etc.)

Email & CRM Marketing

Web & Conversion Rate Optimization

Campaign Leadership: Plan and launch integrated marketing campaigns across digital touchpoints to drive lead generation and sales pipeline.

Analytics & ROI: Track, analyze, and report on campaign performance and funnel metrics; optimize based on insights.

Creativity & Innovation: Test bold, unique campaigns to differentiate the company in the logistics space and break through the noise.

Website Oversight: Manage website improvements and CRO efforts in partnership with design/dev resources.

CRM & Automation: Own our CRM strategy (preferably HubSpot or similar); nurture leads through automated workflows and segmentation.

Content Development: Develop or direct creation of B2B content such as blogs, case studies, whitepapers, landing pages, etc.

Cross-Functional Collaboration: Partner with sales, product, and global teams to align marketing efforts and gather market insights.

Agency/Contractor Management: Move external vendors or freelancers as needed during the transition in-house.

Qualifications

3–5 years of experience in B2B marketing (preferred but not required in logistics, supply chain, transportation, or related industries).

Strong background in digital performance marketing – you know what moves the needle and where to spend budget wisely.

Hands-on experience with:

SEO tools

Google Ads / Google Analytics

CRM & email marketing tools

LinkedIn & Paid Social Ads

Ability to be both strategic and tactical – you’re comfortable thinking big and getting in the weeds to execute.

Exceptional creativity and storytelling skills – you’re not afraid to try new formats or ideas to stand out.

Data-driven mindset with a passion for optimization and testing.

Proven experience working closely with sales teams and aligning marketing to revenue goals.

Highly organized, urgent, driven, and thrive in fast-moving, entrepreneurial environments.

What We Offer

A high-impact role reporting directly to the CEO with real ownership

The opportunity to build something

Flexibility in work schedule as the role evolves

A supportive, high-performance team with a global footprint

Competitive compensation and benefits (Base + Bonus)

How to Apply Ready to Apply? If you’re a creative, scrappy, digital-first marketer who’s ready to shape the future of marketing at one of the top logistics providers in the world, we want to meet you.

BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes. From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management. BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.

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