Solomon Page
Overview Our client, a top fashion company in the San Francisco Bay Area, is looking for a Wholesale Marketing Manager. This role is responsible for leading brand marketing strategy for US Premium accounts, inclusive of lower, middle, and upper funnel marketing. Charged with developing integrated programs at scale to drive all segments of the business.
Responsibilities
Lead large scale, equity and sales driving, custom marketing programs in premium accounts Understand annual and seasonal business goals and plan compelling marketing programs in support of those goals Act as primary point of contact with premium account marketing teams Present brand POV at market week, and key planning meetings throughout the year Understand the channel and the role in premium in the portfolio and identify new opportunities to gain share (floor space, sales, marketing exposures) within the account Coordinate compelling launch programs for new fits or key equity moments within premium Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the premium accounts, including online placements and strategies, email marketing, on-floor creative elements, trial events, PR, media, demand generation, social, and engagement programs Brief in creative needs to USWS Content Manager with clear deliverables and timelines Recap, review, analyze and share out learning on all marketing programs Own budget and monthly forecasts for premium Qualifications
Strong strategy experience and management of 360 integrated marketing programs Strong ability to manage multiple programs (development and execution) simultaneously External relationship experience required Excellent written and verbal communication skills Attention to detail, and strong follow-up is required Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a point of view, and able to work in a fast-paced environment 6-8 years of work experience, channel marketing is preferred Wholesale experience preferred Employment details
Employment type: Contract Seniority level: Not Applicable Job function: Marketing Industries: Retail Apparel and Fashion, Wholesale, and Retail
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Lead large scale, equity and sales driving, custom marketing programs in premium accounts Understand annual and seasonal business goals and plan compelling marketing programs in support of those goals Act as primary point of contact with premium account marketing teams Present brand POV at market week, and key planning meetings throughout the year Understand the channel and the role in premium in the portfolio and identify new opportunities to gain share (floor space, sales, marketing exposures) within the account Coordinate compelling launch programs for new fits or key equity moments within premium Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the premium accounts, including online placements and strategies, email marketing, on-floor creative elements, trial events, PR, media, demand generation, social, and engagement programs Brief in creative needs to USWS Content Manager with clear deliverables and timelines Recap, review, analyze and share out learning on all marketing programs Own budget and monthly forecasts for premium Qualifications
Strong strategy experience and management of 360 integrated marketing programs Strong ability to manage multiple programs (development and execution) simultaneously External relationship experience required Excellent written and verbal communication skills Attention to detail, and strong follow-up is required Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a point of view, and able to work in a fast-paced environment 6-8 years of work experience, channel marketing is preferred Wholesale experience preferred Employment details
Employment type: Contract Seniority level: Not Applicable Job function: Marketing Industries: Retail Apparel and Fashion, Wholesale, and Retail
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