Doordash
Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition
Doordash, Chicago, Illinois, United States, 60290
Overview
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first. Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition at DoorDash. Lead New Vertical acquisition efforts by defining target audiences, channels, and messaging to drive growth across non-restaurant verticals (grocery, convenience, alcohol, retail, and more). Manage a team of three and blend product marketing with growth marketing to craft campaigns that increase adoption and retention.
About The Team The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
About The Role As a Sr. Manager, you will lead our New Vertical acquisition efforts and define the strategy for who we target, where we target, and how we communicate to consumers. You will manage a team of three, with the ultimate goal of driving retentive growth of New Vertical users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions to get consumers to do more with DoorDash.
You’re Excited About This Opportunity Because You Will…
Operate as a general manager within marketing, setting vision, goals, and strategies across both resurrection and affordability work streams.
Work on 0 to 1 bets as well as large initiatives that drive impact at scale.
Be the voice of the customer, understanding top pain points and serving as a go-to expert on churned audiences for the Marketing organization.
Develop the consumer acquisition strategy (the “what”), including goals, category focus, and core value proposition, keeping the consumer at the heart of our approach.
Lead cross-functional collaboration with Brand, Creative, Retention, and Performance Marketing teams to bring the strategy to life across paid, owned, earned, and in-app channels.
Interface with product, strategy & operations, analytics, and finance to develop integrated strategies and report on key initiatives and campaigns.
Track primary metrics across functions and report progress to the organization and senior leadership.
Stay current on marketing best practices, cultural trends, and the competitive landscape.
Qualifications
7+ years of professional experience in marketing in corporate or startup environments.
Fluency across the marketing mix with a deep understanding of marketing principles and funnel dynamics.
Strong ability to connect with people, build relationships, and influence without direct authority.
Strategic, business-minded with the ability to identify trends and derive audience insights.
Creative and collaborative, with a track record of solving problems in innovative ways.
Proactive, dependable, self-motivated, and able to multi-task with a bias for action.
Proven experience driving and measuring business impact through marketing.
Bachelor’s degree required; MBA preferred.
2+ years of people leadership experience.
Paid marketing experience preferred; SEO/SEM experience preferred.
Compensation and Benefits The compensation for this role includes base salary, equity opportunities, and a comprehensive benefits package. The national base pay range is $149,600—$220,000 USD, localized based on location. Benefits include medical, dental, vision, 401(k) with employer matching, parental leave, paid time off, wellness benefits, commuter benefits match, disability and life insurance, and more. For details, please refer to the careers page.
Paid Time Off
Salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
Hourly roles: vacation accrual and paid sick time accrual calculated based on hours worked (examples provided in original).
About DoorDash DoorDash is a technology and logistics company that aims to empower local economies by connecting consumers with Dashers, merchant partners, and other services. We’re committed to supporting employees’ happiness, health, and well-being with comprehensive benefits and a focus on work-life balance.
Our Commitment to Diversity and Inclusion We’re committed to growing a more inclusive community within our company and industry. We hire and cultivate diverse teams and believe innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination: no discrimination or harassment based on protected characteristics. We encourage applicants from diverse backgrounds to apply. San Francisco and Los Angeles Fair Chance Ordinances etc. If you need accommodations, inform your recruiting contact.
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Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first. Senior Manager, Consumer Integrated Marketing - New Verticals Acquisition at DoorDash. Lead New Vertical acquisition efforts by defining target audiences, channels, and messaging to drive growth across non-restaurant verticals (grocery, convenience, alcohol, retail, and more). Manage a team of three and blend product marketing with growth marketing to craft campaigns that increase adoption and retention.
About The Team The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
About The Role As a Sr. Manager, you will lead our New Vertical acquisition efforts and define the strategy for who we target, where we target, and how we communicate to consumers. You will manage a team of three, with the ultimate goal of driving retentive growth of New Vertical users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions to get consumers to do more with DoorDash.
You’re Excited About This Opportunity Because You Will…
Operate as a general manager within marketing, setting vision, goals, and strategies across both resurrection and affordability work streams.
Work on 0 to 1 bets as well as large initiatives that drive impact at scale.
Be the voice of the customer, understanding top pain points and serving as a go-to expert on churned audiences for the Marketing organization.
Develop the consumer acquisition strategy (the “what”), including goals, category focus, and core value proposition, keeping the consumer at the heart of our approach.
Lead cross-functional collaboration with Brand, Creative, Retention, and Performance Marketing teams to bring the strategy to life across paid, owned, earned, and in-app channels.
Interface with product, strategy & operations, analytics, and finance to develop integrated strategies and report on key initiatives and campaigns.
Track primary metrics across functions and report progress to the organization and senior leadership.
Stay current on marketing best practices, cultural trends, and the competitive landscape.
Qualifications
7+ years of professional experience in marketing in corporate or startup environments.
Fluency across the marketing mix with a deep understanding of marketing principles and funnel dynamics.
Strong ability to connect with people, build relationships, and influence without direct authority.
Strategic, business-minded with the ability to identify trends and derive audience insights.
Creative and collaborative, with a track record of solving problems in innovative ways.
Proactive, dependable, self-motivated, and able to multi-task with a bias for action.
Proven experience driving and measuring business impact through marketing.
Bachelor’s degree required; MBA preferred.
2+ years of people leadership experience.
Paid marketing experience preferred; SEO/SEM experience preferred.
Compensation and Benefits The compensation for this role includes base salary, equity opportunities, and a comprehensive benefits package. The national base pay range is $149,600—$220,000 USD, localized based on location. Benefits include medical, dental, vision, 401(k) with employer matching, parental leave, paid time off, wellness benefits, commuter benefits match, disability and life insurance, and more. For details, please refer to the careers page.
Paid Time Off
Salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
Hourly roles: vacation accrual and paid sick time accrual calculated based on hours worked (examples provided in original).
About DoorDash DoorDash is a technology and logistics company that aims to empower local economies by connecting consumers with Dashers, merchant partners, and other services. We’re committed to supporting employees’ happiness, health, and well-being with comprehensive benefits and a focus on work-life balance.
Our Commitment to Diversity and Inclusion We’re committed to growing a more inclusive community within our company and industry. We hire and cultivate diverse teams and believe innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination: no discrimination or harassment based on protected characteristics. We encourage applicants from diverse backgrounds to apply. San Francisco and Los Angeles Fair Chance Ordinances etc. If you need accommodations, inform your recruiting contact.
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