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Rho

Social Media Manager, Reddit (Contract)

Rho, San Francisco, California, United States, 94199

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Overview

Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. Rho is seeking a Social Media Manager, Reddit (Contract) to work with the VP of Marketing and the marketing team to expand Rho’s presence on Reddit. You’ll engage with founder, finance, and startup communities, contribute authentically, and position Rho as a trusted voice for founders and finance leads. This role focuses on helpful, credible, and culture-aligned engagement rather than promotions.

Responsibilities

Actively engage in targeted subreddits (e.g., r/startups, r/entrepreneur, r/vc, r/finance) with high-context, founder-first responses that solve real problems and build credibility for Rho.

Manage and post from Rho’s official Reddit account with a helpful, trusted, and human tone that reflects our brand voice.

Surface relevant threads, questions, and debates to the marketing team to inform timely responses, content creation, and thought leadership opportunities.

Identify emerging topics and trends where Rho can contribute unique expertise for founders, especially in banking, finance, and scaling startups.

Shape and evolve our Reddit engagement strategy, prioritizing high-signal participation that builds long-term trust over short-term reach.

Turn product moments, founder insights, and ecosystem news into subreddit-native posts and comments that drive discussion and curiosity.

Track key metrics (karma, engagement rate, inbound traffic, referral conversions) and share learnings to improve community presence and funnel performance.

Collaborate with other marketing functions to bring customer stories, expert advice, and Rho wins into community conversations in a value-first way.

Partner with the Growth Lead to translate high-quality Reddit interactions into qualified top-of-funnel activity, aligning with broader demand-generation campaigns.

Collaborate with the SEO Manager to identify high-intent Reddit discussions and questions that can inform keyword targeting, blog content, and FAQ material—feeding Rho’s long-term search and LLM visibility strategy.

Capture and share founder FAQs, recurring pain points, and conversation trends from Reddit to help Rho show up in AI-powered search results and conversational responses.

Qualifications

You’ve grown or managed a Reddit account with meaningful influence through smart, consistent, and on-brand participation.

You know Reddit culture inside out, including subreddit-specific rules and unspoken etiquette.

You have startup, founder, or VC experience and can speak the language of founders credibly.

You write with precision, personality, and clarity—adapting tone based on the audience.

You can spot opportunities to join conversations without sounding self-promotional.

You understand community-driven marketing and how to turn conversations into relationships.

Bonus: You’ve managed a B2B SaaS or fintech brand account on Reddit and made it genuinely useful to its audience.

Start Date:

ASAP

Rate:

$40–$75/hour

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