UpKeep Technologies Inc is hiring: Content Marketing Associate in Los Angeles

Were building the AI-powered future of maintenance. UpKeep is on a mission to reinvent how the physical world runsstarting with the frontline teams who maintain it. Were the creators of the worlds first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency. What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companiesincluding Shell, Yamaha, Unilever, and Marriottrun on UpKeep to modernize their asset operations. Were leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge. Own the AI-first transformation of an entire industry. Every feature we ship leverages AIfrom predictive work orders to sensor-driven automations. Youre not just iteratingyoure pioneering how data reshapes physical operations. Real traction, real scale. Recognized as Gartners #1 Facility Management solution and G2s top-rated CMMS, weve earned market leadership through product, not puff. A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQwhere certain roles and leadership converge for rapid innovation. Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth. If youre driven by impact, energized by AI, and hungry to transform a legacy industrywere hiring! POSITION SUMMARY The Content Marketing Associate will support the Marketing team by creating high-quality, engaging content that speaks to our community of maintenance and reliability professionals and helps position UpKeep as the most trusted and cited source in the industry. This individual will play a key role in executing our content strategy across multiple formats and channels from blog posts and learning articles to customer stories, benchmarking guides, industry reports, and short-form video content. Theyll also help amplify UpKeeps authority by repurposing insights from industry research, customer data, and community conversations into content that educates, inspires, and drives engagement. If you love storytelling, have a passion for all things digital (written, visual, and video), and want to help shape a brand that leads its category, this role is for you. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Content Creation & Curation Write, edit, and repurpose content for blogs, customer spotlights, learning center articles, benchmarking guides, industry reports, and other authority-building assets. Assist in developing campaign-specific content aligned with product launches, events, and community partnerships. Pull key takeaways from webinars, interviews, and reports to turn into high-performing short-form content. Repurpose data and insights from UpKeeps State of Maintenance Report and other research into digestible articles, infographics, and social snippets that strengthen our industry authority. Video Editing & Digital Content Edit and format short-form videos for TikTok, Instagram Reels, and YouTube Shorts. Repurpose long-form videos into snackable clips for social and blog embeds. Create engaging text overlays, captions, and highlight reels for multi-channel distribution. Community & Brand Support Capture and share customer stories that highlight their impact and expertise. Collaborate with marketing teammates to ensure all content aligns with brand voice and style guidelines. Contribute ideas for creative campaigns, community engagement, and new content formats. Content Distribution & Publishing Format and publish content in our CMS and ensure its optimized for readability and search Distribute and adapt content across other owned channels (social media, email, community platforms) Help amplify reach through strategic sharing, backlink outreach, and community engagement EXPERIENCE Bachelors degree in Marketing, Communications, Journalism, English, or related field preferred 13 years of experience in content marketing, writing, or digital marketing KNOWLEDGE Strong writing and video editing skills with a solid sense for storytelling. Ability to create content across digital formats, including short-form video, blogs, and visual assets. Familiarity with social media platforms and trends, especially short-form video and basic editing tools (e.g., CapCut). Comfortable using CMS platforms and applying basic SEO best practices. Highly organized, detail-oriented, and able to manage multiple projects simultaneously. DESIRED BEHAVIORS Receptive to change Embraces experimentation and iteration in content development Initiates action Proactively seeks opportunities to contribute and optimize performance Works collaboratively Communicates effectively with peers and across teams Manages workload Balances multiple projects while maintaining quality and attention to detail Technically proficient Learns and adapts to new content tools and platforms Owns development Seeks feedback, is open to coaching, and eager to grow content skills Communicates clearly Tailors message to the audience and channels used Acts with integrity Embodies company values and advocates for the customer and community COMPENSATION This role will receive a competitive base salary + benefits + equity. A variety of factors are considered when determining someones compensationincluding a candidates professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The base pay for this role is $22 - $25 per hour. Company History & Product: UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline techniciansand transform how maintenance gets done. Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act fasterwith real-time insights and automation at their fingertips. Were building for the deskless workforce the essential workers who keep our physical world runningand arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, were riding the next macro waveand leading the transformation of legacy maintenance into intelligent operations. At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status. Create a Job Alert Interested in building your career at UpKeep? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Website What excites you most about the future of AI, and how do you see it impacting the industry or role you're applying for? * Are you currently based in the LA area & open to coming into the Westwood office at least 1-3 days per week? * Select... (Required for payroll tax purposes) What state do you currently reside in? IF you don't see your state, please choose "other" * Select... Are you willing to undergo a reference and background check as part of our hiring process? * Select... Will you now or in the future require sponsorship or support for employment visa status (e.g., H1-B or TN visa status)? * Select... Are you legally authorized to work in the United States? * Select... #J-18808-Ljbffr In Summary: UpKeep is building the AI-powered future of maintenance . The Content Marketing Associate will support the Marketing team by creating high-quality, engaging content that speaks to our community of maintenance and reliability professionals . This individual will play a key role in executing our content strategy across multiple formats and channels . En Español: UpKeep está en una misión de reinventar cómo funciona el mundo físico comenzando con los equipos de primera línea que lo mantienen. Fueron creadores del primer CMMS (Computerized Maintenance Management System), equipando a técnicos y equipos de instalaciones con automatización, aprendizaje automático e ideas predictivas que impulsan la velocidad operativa, seguridad y eficiencia. Lo que comenzó como un prototipo construido en garaje es ahora una empresa SaaS de escala rápida, respaldada por Insight Partners, Emergence Capital y Y Combinator. Más de 4.000 compañías incluyendo Shell, Yamaha, Unilever y Marriottrun en Upkeep para modernizar sus operaciones de activos. Con más de 100 empleados en todo el mundo, apoyamos el trabajo remoto primero con una profunda inversión en nuestra sede de LA donde ciertos roles y liderazgo convergen para la innovación rápida. Equidad y alza, no solo un cheque de pago. Competición competitiva, propiedad significativa y beneficios que apoyan su salud, enfoque y crecimiento a largo plazo. Si usted está impulsado por el impacto, energizado por IA, y hambriento de transformar una industria heredada estaban contratando! POSITION SUMARY El Content Marketing Associate apoyará al equipo de marketing mediante la creación de contenido de alta calidad y atractivo que habla a nuestra comunidad de profesionales de mantenimiento y fiabilidad e ayuda a mantener UpKeep como la fuente más confiable y citada en la industria. Este individuo desempeñará un papel clave en la ejecución de la estrategia de contenidos a través de múltiples formatos y canales desde publicaciones de blogs y artículos para amplificar historias comparativas, guiones, informes cortos y aprendizaje. FUNCCIONES ESENTIALES Y RESPONSABILIDADES Creación y curación de contenido Escribir, editar y reutilizar contenidos para blogs, focos de atención al cliente, artículos del centro de aprendizaje, guías de benchmarking, informes de la industria y otros activos de creación de autoridad. Ayudar en el desarrollo de contenido específico de campaña alineado con los lanzamientos de productos, eventos y asociaciones comunitarias. Retirarse las tomas clave de seminarios web, entrevistas e informes para convertirse en contenido cortometraje de alto rendimiento. Reutilicar datos e información de UpKeeps State of Maintenance Report y otras investigaciones sobre artículos digestibles, infografías y mensajes sociales que nuestra industria tiene autoridad. Editar video y contenido digital y vídeos de formato corto para TikTok, Reels y YouTube Shorts. Replicar historias de forma larga en bocadillos expertos para campañas sociales e imágenes. Crear nuevas estrategias de marketing y captura de imagen para ayudar a mejorar el impacto de las redes sociales, crear nuevos medios de comunicación social y compartir sus ideas, capturar vídeos y promocionar su estilo de trabajo, así como aumentar la participación de la comunidad de clientes. Distribuir y adaptar el contenido a través de otros canales propiedad (media social, correo electrónico, plataformas comunitarias) Ayudar a amplificar el alcance a través del intercambio estratégico, backlink outreach y compromiso comunitario EXPERIENCE Licenciatura en Marketing, Comunicaciones, Periodismo, Inglés o campo relacionado Preferido 13 años de experiencia en marketing de contenidos, escritura o marketing digital Conocimiento. DESIRED BEHAVIORS Receptivo al cambio Abarca la experimentación e iteración en el desarrollo de contenido Inicia acción Proactivamente busca oportunidades para contribuir y optimizar el rendimiento Trabaja colaborativamente Comunica eficazmente con sus pares y a través de equipos Gerenciando cargas de trabajo Equilibra múltiples proyectos manteniendo calidad y atención al detalle Aprende técnicamente hábil y se adapta a nuevas herramientas y plataformas de contenidos Posee el desarrollo Busca retroalimentación, está abierto al coaching y desea desarrollar habilidades de contenido Comunicar claramente Tailors mensaje a la audiencia y canales Acciones utilizadas con integridad Encarna los valores de la empresa y defensores del cliente y comunidad COMPENSACIÓN Este papel recibirá un salario competitivo base + beneficios de mantenimiento + equidad. Una variedad de factores son considerados cuando se determina que algunos candidatos ofrecen una compensación como experiencia profesional moderna, formación y ubicación. Mantenga las cantidades finales pueden variar desde la idea de pago por debajo de $25 dólares - El código básico para esta plataforma de servicios móviles fue construido hoy en día: Ryan & Upline, pero hace más allá de la historia de las empresas líderes en la fabricación de aplicaciones móvivales. Nuestro software industrial IoT y AI-first ayuda a los equipos de mantenimiento e instalaciones a agilizar el trabajo, predecir fallas y actuar más rápidamente con información en tiempo real y automatización a su alcance. ¿Estaban construyendo para la fuerza laboral sin escritorio trabajadores esenciales que mantienen nuestro mundo físico funcionando y armándolos con las herramientas que merecen? En un mundo donde se vuelve al sector manufacturero, se acelera la automatización y abarca a gran escala la IA, estamos conduciendo la próxima ola macro y llevamos a cabo la transformación del mantenimiento legado en operaciones inteligentes. Solicitar para este trabajo * indica un campo requerido Nombre * Apellido * E-mail * Teléfono * Resumen / CV * Introduzca manualmente tipos de archivos aceptados: pdf, doc, docx, txt, rtf Ingrese manualmente los tipos de archivo aceptado: PDF, doc , docx , txt , rtff Perfil LinkedIn * Sitio Web ¿Qué es lo que más te emociona acerca del futuro de la IA y cómo ves que afecta a la industria o el papel al que estás solicitando? * ¿Estás actualmente ubicado en el área de Los Ángeles & abierto a venir a la oficina de Westwood al menos 1-3 días por semana? * Seleccione... (Requiere para fines fiscales) En qué estado resides actualmente?