Klaviyo Inc. is hiring: Senior Public Relations Manager in San Francisco

We’re looking for a Public Relations Manager to join Klaviyo’s growing Communications team. This is a strategic and creative role for a PR manager who’s passionate about storytelling, media engagement, and making customers the hero. You’ll play a central role in building Klaviyo’s visibility across marketing, retail, and ecommerce media (including podcasts and substacks) by driving customer-led PR programs, seizing timely market moments, telling data-led stories and supporting executive thought leadership programs. As we reposition Klaviyo as the CRM built for consumer brands, you’ll help bring that story to life through compelling customer success stories, data-driven insights, and a strong point of view on where marketing is going next. This is a highly cross-functional role that partners closely with product marketing and customer marketing. How You’ll Make a Difference: Lead customer-driven PR programs : Build and manage an always-on customer PR engine. Identify stand-out brands using Klaviyo, work with customers directly and secure media interest in their stories that tie back to Klaviyo. Identify timely, culturally relevant moments for storytelling: Monitor the marketing, retail, ecommerce and other relevant landscapes for trends, news cycles, and cultural moments where Klaviyo’s platform data, customer activity, or POV can fuel fast, impactful PR plays and help tell our story in ways that resonate with what’s happening now. Support executive thought leadership programs: Support programs for Klaviyo’s CEO, CMO, and CPO. Craft messaging, shape points of view, secure speaking and media opportunities, and build executive visibility across key platforms including LinkedIn. Support Klaviyo events and media activations : Partner with the broader marketing and comms team to drive earned media strategies around key moments like K:BOS, media dinners, and other company milestones. This includes securing press attendance, developing compelling storylines, and amplifying announcements through coverage and relationships. Drive media relationships across traditional and emerging channels: Build and maintain strong relationships with retail, ecommerce, and marketing media as well as identifying creative earned opportunities through substacks, podcasts, influencers, and other nontraditional outlets. Leverage data for storytelling: Work with product marketing and analytics to uncover platform insights and trends that can drive unique media angles. Measure and improve impact : Use tools like Signal to track share of voice (SOV), campaign performance, and competitive visibility and use those insights to inform future PR strategy. Collaborate cross-functionally : Work closely with teams across product marketing, customer orgs, partnerships, and content to build integrated stories that amplify Klaviyo’s platform value. Performs other related duties as assigned. Who You Are: 5+ years of public relations or communications experience, including time in-house and/or at a top agency; experience in B2B tech, ecommerce, or marketing SaaS is a strong plus. A proven ability to land meaningful media coverage across top-tier retail, marketing, ecommerce, business, and tech publications as well as emerging channels like podcasts, substacks and influencers. Deep experience identifying and pitching customer stories, knowing what makes a brand story worth telling, and how to frame it for media. Strong familiarity with the marketing landscape, retail calendar, and the trends or stunts that capture attention. Skilled in executive communications, including prepping spokespeople, developing messaging, and securing speaker opportunities Strategic thinker and strong operator equally comfortable driving long-term PR programs and responding quickly to market moments. Familiar with SOV and media measurement tools (e.g., Signal, Muck Rack) and how to apply insights to your work. Experience managing events including user conferences and putting on media or customer events. With an understanding of what makes them unique. Collaborative and proactive, with strong cross-functional instincts and experience working closely with product marketing and customer-facing teams. We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Please see the independent bias audit report covering our use of Covey here #J-18808-Ljbffr In Summary: This is a strategic and creative role for a PR manager who’s passionate about storytelling, media engagement, and making customers the hero . The Public Relations Manager will lead customer-driven PR programs, seizing timely market moments, telling data-led stories and supporting executive thought leadership programs . En Español: Buscamos un Gerente de Relaciones Públicas para unirse al creciente equipo de Comunicaciones de Klaviyo. Este es un papel estratégico y creativo para un gerente de relaciones públicas que se apasiona por la narración, el compromiso con los medios de comunicación y hacer a los clientes un héroe. Usted desempeñará un papel central en construir la visibilidad de Klavio en marketing, comercio minorista y medios de comercio electrónico (incluidos podcasts y subestacks) impulsando programas de PR dirigidos por los clientes, captando momentos oportunos del mercado, contando historias basadas en datos y apoyando los programas de liderazgo ejecutivo de pensamiento. A medida que reposicionemos Klavio como el CRM construido para las marcas de consumo, ayudará a dar vida a esa historia mediante historias convincentes de clientes, ideas basadas sobre datos y un fuerte punto de vista sobre hacia dónde va su próximo gran éxito. Se trata de un rol multifuncional de comercialización que ve estrechamente con sus socios e intereses. Apoyar los programas de liderazgo ejecutivo: Programas de apoyo para CEO, CMO y CPO de Klaviyo. Crear mensajería artesanal, dar forma a puntos de vista, hablar y oportunidades mediáticas seguras, y construir visibilidad ejecutiva en todas las plataformas clave incluyendo LinkedIn. apoyar eventos y activaciones de medios de comunicación de klaviyo : Socorro con el equipo más amplio de marketing y comunicaciones para impulsar estrategias de medios ganados alrededor de momentos clave como K:BOS, cenas multimedia y otros hitos empresariales. Esto incluye asegurar la asistencia a la prensa, desarrollar historias convincentes y amplificar anuncios a través de cobertura y relaciones. ¿Quién eres: 5+ años de experiencia en relaciones públicas o comunicaciones, incluido tiempo interno y/o en una agencia superior; experiencia en tecnología B2B, comercio electrónico o marketing SaaS es un fuerte plus. Una habilidad probada para obtener cobertura mediática significativa a través de publicaciones minoristas de primer nivel, mercadeo, ecommerce, negocios y tecnologías así como canales emergentes como podcasts, substacks e influencers. Experiencia profunda en identificar y presentar historias de clientes, saber qué hace que valga la pena contar una historia de marca y cómo estructurarla para los medios de comunicación. Como parte del proceso de evaluación, le proporcionamos a Covey los requisitos de empleo y las solicitudes presentadas por candidatos. Comenzamos a usar el programa Scout para Inbound el 3 de abril de 2025.