Digital Marketing Specialist - SAN DIEGO, CA
US-CA-San Diego
Job ID:
Type: Regular Full-Time
# of Openings: 1
Category: Other
Corporate Office
Overview
The Digital Marketing Specialist plays a key role in advancing BluPeaks digital marketing strategy by optimizing performance, increasing brand awareness, and enhancing member engagement. This position is responsible for overseeing website UX/UI and content management, developing email marketing and Member journey strategies, and executing digital innovations that drive lead generation and member retention. This role requires close collaboration with internal teams to ensure a seamless and engaging digital experience while leveraging data and analytics to deliver performance-driven results. To be successful in this role, one must take initiative, be highly motivated, have a strong attention to detail, and possess a solutions-oriented approach.
Responsibilities
Oversees routine website updates, ensuring content accuracy, compliance, and alignment with best practices. Partners with website vendors to recommend enhancements to user experience, improve on-site engagement, and drive conversions through innovative features and optimizations.
Works with the AVP of Marketing and Digital Banking to recommend website enhancements and implement emerging technologies that support digital growth initiatives.
Assists with the development of RFI, RFQ, and RFP processes to evaluate new technologies and onboard digital marketing vendor partnerships.
Develops and implements data-driven email marketing strategies, including automated member journey campaigns, to enhance engagement and retention. Manages email platform functionality, segmentation, and reporting to optimize performance and improve Member experience.
Collaborates with the marketing team to strategize and implement digital campaigns that support overarching business objectives. This includes website promotions, email campaigns, paid search and PPC efforts, and advertising within BluPeaks Online Banking and Mobile App platforms.
Executes SEO initiatives to improve website visibility, drive organic traffic, and enhance search rankings through content optimization and keyword strategies.
Manages reporting and analytics for website, email, marketing automation, and digital campaigns, providing insights on key performance metrics. Uses data analysis to refine strategies and maximize marketing effectiveness.
Collaborates with Marketing Communications Specialist in managing BluPeaks social media presence, including follower engagement, promotional posts, contests, collateral development, and on-call complaint resolution.
Maintains and updates BluPeaks internal intranet to ensure employees have access to relevant and current information. Provides marketing support to internal departments as needed.
Supports marketing initiatives related to ATM screen content and branch digital signage.
Directs vendors and agencies as required to meet quality/cost goals and meet goals and performance requirements.
Provides marketing support and development of materials for internal departments as needed.
Ensures the BluPeak brand is maintained and that materials are compliant with credit union policy and financial institution regulations.
Adheres to company policy and procedure, completes annual compliance training, complies with business continuity and vendor management policy. These are crucial to the success of the organization and have regulatory compliance and/or safety and soundness for the sustainability of the credit union.
Complies with all Anti Money Laundering laws such as the