Overview
PagerDuty is seeking a Vice President, Product Marketing who will be the voice of the market to the business, influence our product roadmap, and develop and own product and platform positioning that differentiates PagerDuty in the marketplace. As our VP of Product Marketing, you will define and educate our market while ensuring that our customer-facing teams have everything they need to win. You will build and lead a high-performing group encompassing product marketing, solutions and industry marketing, and market intelligence including competitive intel. You bring an arsenal of best practices, a customer-obsessed point of view, and a history of fostering tight collaboration across Marketing, Product and Sales.
Responsibilities
- Architect, deliver and iterate on strategic messaging and value proposition articulations for our platform and products that equips the sales teams to close deals, supports successful product launches, and deploys through all market-facing communication touch points such as website, sales messages, and content.
- Be a strategic partner to our Product teams by bringing deep domain expertise in defining personas, influencing strategic roadmap decisions, and clearly articulating customer needs as well as market and competitive dynamics.
- Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to identify market opportunities and customer demand for PagerDuty offerings.
- Maintain a deep understanding of current and upcoming product plans in alignment with product leadership.
- Contribute to pricing and packaging strategy with customer, market and competitive insights to maximize market fit with a focus on increasing revenue and deal size.
- Own the external launch process from design to delivery for our platform and its products.
Leadership
- Build, mentor, and inspire a world-class, data-driven product marketing team.
- Define the team’s strategy, goals, budget, and hiring to build and measure team results.
- Design and implement a metrics-driven framework for measuring PMM impact from pipeline to adoption to retention.
- Ensure that all product marketing work is guided by deep knowledge of our products and the business problems they solve, and offers data-driven insights to frame the problems.
- Build strong relationships with cross-functional teams including Product, Field, and Sales Enablement to ensure alignment with clear GTM plans that empower every team to succeed.
Enablement
- Partner with Sales Enablement to equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, aiming to increase close rates and deal size.
- Create value based, solutions oriented, product-informed content and positioning in partnership with Corporate Marketing and Content teams to deliver stories and artifacts that address business value and the buyer’s journey.
- Drive PagerDuty thought leadership through keynote presentations, articles, speaking on the company’s behalf, and briefings with decision makers to solidify our position as a market leader in modern digital operations.
- Nurture relationships with industry thought leaders, influencers, strategic customers and partners to raise market awareness of PagerDuty.
- Lead the creation and enablement of externally facing product demos.
- Collaborate with partner teams to develop solutions that support PagerDuty GTM plays and deliver value to partners and customers.
Requirements
- 10-15 years of experience in product marketing and related marketing functions in the software industry
- Relevant domain expertise strongly preferred
- 8+ years of progressive management experience with a track record of leadership and engaging global and local stakeholders
- Demonstrated ability to build trusted relationships with executive sponsors and practitioners
- Experience with enterprise Software as a Service offerings; technical background or clear understanding of developer products is a plus
- Experience supporting an integrated GTM motion including Product-led Growth, Sales, Partners, and technology ecosystems
Location and Work Model
PagerDuty operates a hybrid work model with offices in eight major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer flexibility within established locations; however, we cannot employ candidates residing in certain locations as listed in our location restrictions.
Location restrictions
Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia
Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon
United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming
How We Work
Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. PagerDuty emphasizes leadership dimensions including Lead Self, Lead the Team, Lead the Business, and Lead the Future. Manager expectations help guide conversations around responsibility, career development, and performance.
What We Offer
As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Country-specific offerings are listed on our benefits site.
Your Package May Include
- Competitive salary
- Comprehensive benefits package from day one
- Flexible work arrangements
- Company equity
- Employee stock purchase program
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- PagerDuty Wellness Days and additional company-wide days off
- Paid parental leave: 22 weeks for pregnant parents, 12 weeks for non-pregnant parents
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
- Eligibility may vary by role, region, and tenure
About PagerDuty
PagerDuty, Inc. is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI powered platform that enables business resilience and drives operational efficiency for enterprises. Trusted by many Fortune 500 companies and others, PagerDuty helps deliver always-on digital experiences to modern businesses. PagerDuty is Great Place to Work certified and has recognition from Fortune and TrustRadius/G2.
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read PagerDuty's Privacy Policy. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in the job application process. Should you require accommodation, please email PagerDuty uses the E-Verify employment verification program.
Job Details
- Seniority level: Executive
- Employment type: Full-time
- Job function: Product Management and Marketing
- Industries: Software Development
We value potential and welcome you to apply even if you do not meet every requirement.
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