KellyMitchell Group

Content Analyst

KellyMitchell Group, San Francisco

Job Summary: Our client is seeking a Content Analyst to join their team! This position is located in San Francisco, California.

Analyze content performance using CPS, tracking acquisition, engagement, and conversion metrics across different content types, regions, and audience segments
Transition the CPS model from percentile-based scoring to fixed performance thresholds, leveraging historical and industry benchmarks
Incorporate multi-touch engagement tracking to assess content influence beyond direct conversions, ensuring holistic measurement
Develop a strategy for measuring content performance both within agents and generated by agents, and tying that to attribution
Work with analytics tools such as: Tableau, Google Analytics, Snowflake to build out the CPS score and automate reporting
Partner with content marketing teams, SEO strategists, and digital analysts to align content performance with business goals

Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field
3+ years of experience in content or web analytics, marketing analytics, or digital performance measurement
Strong proficiency in SQL
Strong analytical skills with experience in statistical modeling and data analysis
Advanced knowledge of data visualization tools such as Tableau
Experience working with content/web performance metrics, engagement analytics, and conversion tracking
Strong communication and presentation skills, with the ability to engage stakeholders across teams
Experience with data transformation such as: expanding and collapsing multi-value fields
Hands-on experience using Snowflake and Google BigQuery
Familiarity with AI-driven content analytics and engagement tracking
Understanding of content marketing strategies, including SEO, audience segmentation, and user journey mapping
Knowledge of paid and organic traffic analysis and their impact on content performance
Experience with marketing attribution models and multi-touch attribution analysis
Background in A/B testing methodologies and experimentation frameworks for content optimization

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