BioSpace
Overview
Join to apply for the Executive Director Marketing, Global Skin Lead role at BioSpace .
This position is on-site in Sleepy Hollow, NY, 4 days per week with 1 day from home. Warren, NJ is not a possible location for this role.
The Executive Director, Global Skin Marketing, is a member of the Oncology Business Unit with accountability for leading and shaping commercialization and driving performance of Oncology solid tumor products under skin cancer indications globally, including full responsibility for US strategy and performance. This leader must be facile in managing multiple brands and stages of disease in rapidly changing environments, able to lead and shape strategy in ambiguity.
The role sets global tumor-level vision and leads the home-office and field marketing teams. Key responsibilities include ensuring alignment with commercial imperatives and driving cross-functional integration across US and International teams. The Global Tumor Lead plays a critical role in bringing Regeneron science to skin cancer patients and delivering consistent commercial impact.
Responsibilities
- Leading, and inspiring large marketing tumor-focused teams with US and International HQ marketing team members, plus US field-based team members. Establishes trust within the team at all levels and with cross-functional partners. Creates an environment for learning agility, develops marketing talent, and attracts leaders to the team.
- Establishing the global tumor strategy to drive differentiation and portfolio value across geographies, balancing US and International input into the global strategy with US, International HQ marketing team members and US field-based team members.
- Planning business effectively for global and local market execution, being agile and able to prioritize overall tactical initiatives to build and execute strategy.
- Driving global brand planning, able to use tumor strategic thinking to develop meaningful brand and asset strategies to increase the value of the assets in these tumor areas.
- Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans.
- Providing strategic input into Skin Marketing Team collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so.
- Representing the tumor area in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential.
- Working closely/collaboratively with other disease area leads to ensure overall alignment and synergy for the brand.
- Manages team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization.
- Develops professional relationships and contacts with global physician experts and attends key congresses.
- Creates processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable.
- Maintains line of sight to global P&L for skin cancer products across markets and accountable for US P&L.
- Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines.
- Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness.
- Managing and developing team members, ensuring their continued development and growth.
- Ensuring that the team develops and tracks KPIs to monitor success of promotional activities and refines strategy/tactics based on KPI outcomes.
- Providing consistent reporting of status, future planning, and issues/challenges to VP of Global Oncology Marketing, ensuring alignment with VP and senior leadership on strategic planning.
- Ensuring alignment with other disease area leads.
- Creating, managing and tracking US and Global budget within Skin to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies.
- Ensuring alignment with Lung or other Disease leads as needed.
To Be Considered, You Must Possess
- A bachelor’s degree is required.
- 15+ years of progressive pharmaceutical sponsor-side industry or relevant professional experience.
- Deep experience in global commercial, marketing, and brand positioning and strategy development for oncology projects in the US.
- Experience in marketing outside the US markets with an appreciation for high-level access and commercial challenges in those markets/geographic regions.
- Exemplary marketing technical skills, ranging from strategy to tactical execution, extensive experience in and understanding of brand management.
- Proven track record of market analysis and identifying growth opportunities on a global scale.
- Understanding of global-to-local market trade-offs during global commercialization planning for Oncology assets.
- Willingness to travel 25-30% (including weekend and international travel as needed).
- People-management experience.
- Experience leading cross-functional teams within a pharmaceutical or healthcare organization in the US and outside the US, specifically for oncology assets.
- Experience adapting strategies based on market access, regulatory, development, and other cross-functional considerations.
- Experience creating and driving initiatives to support global launch planning and marketing, and lifecycle management strategy and planning.
- Experience in leading and developing long-range brand plans, budgets and forecasts within commercial teams in the pharma/biotech industry.
- Strong analytical skills for easy tracking and communicating metrics.
- Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners.
- Strong project and process skills with attention to detail.
- Ability to communicate and act promptly; demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments.
- Must be proactive and able to prioritize; comfortable leading in ambiguity.
- Good interpersonal and presentation skills internally and externally, as well as other professional/productive behaviors conducive to a productive and positive team environment.
- Proficient understanding of how countries' economic systems influence treatment availability, especially oncology provider treatment environments in the US and economics across academic and community hospitals and clinics, Buy & Bill, SPs, GPOs, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
- Understanding of oncology therapeutic area, drug development process, & regulatory environment.
- Extensive people-management experience.
- Preferred: Prior pharmaceutical sales experience.
Salary and Eligibility Details
Salary Range: $251,200.00 - $418,600.00 per year.
Additional Information
- Seniority level: Executive
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Internet News