Overview
We are seeking a Regional Marketing Manager to join our team. The Regional Marketing Manager will work closely with the local office Executive Partner and other office-based attorneys to develop regional marketing and business development strategies in support of local market visibility and business development priorities. The Regional Marketing Manager will also draft and be responsible for annual budget requests to support those plans. The Regional Marketing Manager position is currently a hybrid role with specific days required to be in the office, which may change based on the future needs of the Firm or industry standards. Additionally, there will be regular travel between the Washington, DC & Tysons regional offices. This position is based in our Washington, DC office.
Responsibilities
- Manage multiple regional marketing and business development initiatives and deploy and effectuate the various plans at the local or regional level.
- In consultation with Regional Marketing Senior Managers and applicable Executive Partner(s), develop regional marketing strategy, including activities such as client programs and firm-sponsored events, and provide insight on how to identify areas of potential growth and development within his or her assigned region.
- Work with practice marketing colleagues to support international, national, and/or regional conferences (industry, legal, etc.) that the firm may sponsor.
- Develop relationships with local industry and legal trade associations to help drive local community engagement of the lawyers in the local office.
- Identify high profile opportunities and secure speaking, panel positions, and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels, or the firm has a sponsorship presence.
- In consultation with the Public Relations team, identify areas of opportunity for publicity and press and coordinate the development of press releases and provide support for profile-raising activities of assigned offices.
- In consultation with the Events team, coordinate and execute local events, including seminars, happy hours, and receptions.
- Work with marketing colleagues in practice roles, as well as the creative and communications teams to create and/or revise local and/or regional show sheets or other brochures to highlight the firms and local/regional offices and attorneys’ areas of expertise, awards, unique experience, etc.
Administrative Coordination
- Develop local marketing budgets and review monthly budget recaps, checking for errors and submitting corrections.
- Monitor and evaluate ROI of regional marketing and business development initiatives, efforts, and spend.
- Submit sponsorship and event vendor invoices to the firm’s accounting department for