Overview
Join to apply for the Director of Sales and Marketing role at Marriott Santa Ynez Valley .
This range is provided by Marriott Santa Ynez Valley. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$115,000.00/yr - $120,000.00/yr
Responsibilities
- Lead all sales and marketing efforts for the hotel, aligning strategy with revenue goals, brand standards, and operational capabilities.
- Develop and execute the annual marketing plan, sales strategies, and budget to achieve occupancy, ADR, RevPAR, banquet revenue, and GOP targets.
- Oversee and direct the daily activities of the Sales and Catering team, including account management, proposal development, forecasting, and staff performance.
- Analyze market trends, competitive data, and performance metrics to refine pricing, positioning, and sales activities.
- Collaborate with all departments to ensure seamless communication of group bookings, promotions, and guest needs.
- Build strong relationships within the local community and industry networks to drive visibility and business opportunities.
- Conduct regular training for front office and reservations staff on rooms merchandising and upselling strategies.
- Maintain accurate records, sales reporting, expense tracking, and team performance reviews.
- Participate in local events, trade shows, and community organizations to strengthen the hotel’s presence and partnerships.
- Ensure compliance with all Marriott and company policies, procedures, and service standards.
Qualifications
- 10+ years of experience in hotel sales and marketing, with at least 3 years in a leadership/management role.
- Proven success in developing and implementing sales strategies that drive revenue and profitability.
- Strong knowledge of hotel operations, budgeting, forecasting, and marketing principles.
- Skilled in CRM platforms, revenue management strategies, and Microsoft Office Suite.
- Excellent communication, leadership, and relationship-building skills.
- Results-oriented, organized, and capable of managing multiple priorities in a dynamic environment.
- Willingness to work flexible hours, including weekends and holidays as needed.
- Must be familiar with Marriott brand standards and systems or have strong franchise/hotel group experience.
About Us
At Harrell Hospitality Group, we are proud to manage the Santa Ynez Valley Marriott — a property that blends the charm of wine country with the reliability of a trusted brand. As part of our leadership team, you’ll enjoy a supportive environment focused on performance, collaboration, and guest satisfaction.
Benefits
- Competitive Compensation
- Paid Time Off
- 401(k) Retirement Plan
- A values-driven company culture that supports growth and accountability
We are an equal opportunity employer and value diversity at every level of the organization. We do not discriminate based on race, religion, gender, sexual orientation, veteran status, disability, or any other protected characteristic.
Details
- Seniority level: Director
- Employment type: Full-time
- Industries: Hospitality
Locations: Buellton, CA; Santa Ynez, CA
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