GumGum
Director, Client Strategy (Director, Media Planning) New York, United States
GumGum, Santa Monica, California, United States, 90403
Overview
New York, United States
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit gumgum.com/careers
Responsibilities
Partner with Sales to achieve regional revenue goals and lead the Deal Response stage (Pre-Sales Phase) of the sales cycle to close opportunities with a voiced budget (or, if programmatic, a specific planned initiative).
Work cross-functionally across GumGum’s Sales Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.
Manage and develop a team that includes junior-level contributors, mid-level player/coaches, and managers; mentor and advise junior staff and ensure the team’s overall effectiveness.
Collaborate with Sales VPs and SVP to grow revenue across targeted key accounts, with in-depth understanding of clients’ needs, market, consumers, competitors, and popular culture.
Act as a subject-matter expert on GumGum’s Mindset Platform (Context, Creative, and Attention) and develop expertise in Mindset Graph to help clients understand the value this can bring to their business.
Understand client needs, craft solutions that map to GumGum’s offerings, manage projects, tell compelling stories, and prioritize competing response demands; measure success via team pulse surveys, RFP win rates, and YOY revenue growth of strategic accounts.
Operate in a fast-paced environment with tight deadlines, and deliver autonomously with limited oversight; report to Head of Client Strategy NA and EMEA (London) with a dotted line to the SVP of Sales for the East Coast and Canada.
Travel as required to meet clients (primarily New York City, with potential travel to other East Coast locations and Canada).
Qualifications
Bachelor’s degree in business or a related discipline.
10+ years of work experience, ideally in media agencies, but also possibly in media sales, ad tech, or client-side media teams.
Experience developing proposals and pitches to senior and executive level stakeholders.
Experience leading multilayered teams.
Storytelling, using both qualitative and quantitative information.
Strong presentation skills, particularly to large audiences, both in-person and virtually.
Ability to use, or quickly learn, research and reporting tools.
Knowledge of using data tools/platforms and converting them into actionable insights.
Expert understanding of online advertising and how media agencies and brands make decisions.
Proficient in PowerPoint and Google Slides; proficient in Excel / Google Sheets.
What We Offer At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from
$170,000 - $205,000
annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.
Awards
Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
2024 BuiltIn Awards recognitions including Remote Best Places to Work
Ad Exchanger Programmatic Power Player (2021, 2022)
CTO Hero Award of OTT.X 2023
Digiday Media Awards Europe finalist (2022, 2021)
Gold Award at the IAB Mixx Awards (Belgium) – Best Use of Advertising Technology
The Drum Award Digital Advertising: Game-changing Technology for Domino’s case study
Equal Opportunity GumGum is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you require accommodations during the application process, please contact us.
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GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit gumgum.com/careers
Responsibilities
Partner with Sales to achieve regional revenue goals and lead the Deal Response stage (Pre-Sales Phase) of the sales cycle to close opportunities with a voiced budget (or, if programmatic, a specific planned initiative).
Work cross-functionally across GumGum’s Sales Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign.
Manage and develop a team that includes junior-level contributors, mid-level player/coaches, and managers; mentor and advise junior staff and ensure the team’s overall effectiveness.
Collaborate with Sales VPs and SVP to grow revenue across targeted key accounts, with in-depth understanding of clients’ needs, market, consumers, competitors, and popular culture.
Act as a subject-matter expert on GumGum’s Mindset Platform (Context, Creative, and Attention) and develop expertise in Mindset Graph to help clients understand the value this can bring to their business.
Understand client needs, craft solutions that map to GumGum’s offerings, manage projects, tell compelling stories, and prioritize competing response demands; measure success via team pulse surveys, RFP win rates, and YOY revenue growth of strategic accounts.
Operate in a fast-paced environment with tight deadlines, and deliver autonomously with limited oversight; report to Head of Client Strategy NA and EMEA (London) with a dotted line to the SVP of Sales for the East Coast and Canada.
Travel as required to meet clients (primarily New York City, with potential travel to other East Coast locations and Canada).
Qualifications
Bachelor’s degree in business or a related discipline.
10+ years of work experience, ideally in media agencies, but also possibly in media sales, ad tech, or client-side media teams.
Experience developing proposals and pitches to senior and executive level stakeholders.
Experience leading multilayered teams.
Storytelling, using both qualitative and quantitative information.
Strong presentation skills, particularly to large audiences, both in-person and virtually.
Ability to use, or quickly learn, research and reporting tools.
Knowledge of using data tools/platforms and converting them into actionable insights.
Expert understanding of online advertising and how media agencies and brands make decisions.
Proficient in PowerPoint and Google Slides; proficient in Excel / Google Sheets.
What We Offer At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from
$170,000 - $205,000
annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan. Learn more about our U.S. benefits & perks package at gumgum.com/benefits.
Awards
Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
2024 BuiltIn Awards recognitions including Remote Best Places to Work
Ad Exchanger Programmatic Power Player (2021, 2022)
CTO Hero Award of OTT.X 2023
Digiday Media Awards Europe finalist (2022, 2021)
Gold Award at the IAB Mixx Awards (Belgium) – Best Use of Advertising Technology
The Drum Award Digital Advertising: Game-changing Technology for Domino’s case study
Equal Opportunity GumGum is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you require accommodations during the application process, please contact us.
#J-18808-Ljbffr