TELYRX LLC is hiring: Paid Media Strategist in Clearwater

Description:

About TelyRx

Healthcare. Simplified. Delivered.

TelyRx is a tech-enabled pharmacy platform that's transforming how people access essential medications. Through next-day delivery, innovative technology, and a seamless customer experience, we’re breaking down barriers in healthcare to ensure patients receive the treatments they need—quickly, affordably, and reliably.

We’re more than a telehealth and pharmacy platform—we’re a team on a mission to redefine healthcare. At TelyRx, we live by our values of Ease & Access, Trust & Transparency, and Care & Compassion, and our Caring Pillar is at the heart of everything we do. We support each other, prioritize the well-being of our patients and teammates, and foster an inclusive, collaborative team where every voice matters.

When you join TelyRx, your work has real impact, your ideas are celebrated, and you’re part of a team that truly cares. Be open. Be honest. Be human. And help us deliver healthcare that’s accessible, equitable, and built for real life.

The Role

We’re hiring a Paid Media Strategist who blends channel expertise (Google/Bing/Meta/YouTube/CTV) with analytical rigor. This role is more than reporting metrics—it’s about diagnosing why performance is shifting, identifying what to do next, and executing how to scale growth.

The ideal candidate thrives in performance-driven environments, is fluent in media buying mechanics, and can turn complex data into clear strategies that drive efficient growth.

What You’ll Own

• Manage full-funnel paid growth across:
• Google Ads (Search, Shopping, PMax, Demand Gen, YouTube
• Microsoft Ads (Bing)
• Meta Ads (Adv+ Shopping, Prospecting, Retargeting)
• CTV/Programmatic (MNTN, StackAdapt, or similar)
• Create an insight engine that powers decision-making:
• Cohort and CLTV/CAC views by channel, campaign, and creative
• Attribution triangulation (platform data, GA4, blended models, incrementality)
• MER and contribution margin rollups that align with finance
• Creative performance breakdowns that fuel future brief
• Establish and own an experimentation framework—develop hypotheses, set guardrails, and deliver actionable learnings weekly.
• Manage budget pacing and forecasting, presenting scale-up or pull-back scenarios backed by data.
• Drive search excellence: query mining, negative keyword buildouts, feed optimization, GMC/Bing MC hygiene, RSA testing.
• Oversee signal quality and tracking with strong GTM governance, Meta CAPI, Enhanced Conversions, and first-party events.
• Shape CTV & YouTube strategy: audience testing, geo and frequency controls, creative rotation, lift and attribution analysis.
• Ensure compliance with healthcare ad regulations, copy restrictions, and audience guardrails.

Day-to-Day

• Publish regular performance insights with actions, not just numbers.
• Maintain live dashboards for CAC, MER, ROAS, and LTV/Cohorts.
• Run structured tests across bidding, audiences, landing pages, offers, and creative.
• Translate insights into briefs for creative, email, and SEO.
• Collaborate with agencies and internal stakeholders, while staying hands-on in-platform.

Requirements:

Must-Haves

• 3–5 years managing paid media with direct ownership of performance on Google and Meta.
• Ability to diagnose causality behind performance shifts (not just report results).
• Experience building dashboards (GA4, Looker Studio, Sheets/Excel; SQL is a plus).
• Expertise with tracking and signals (Meta CAPI, Enhanced Conversions, server-side tagging).
• Proven ability to design, run, and evaluate structured tests.
• Strong communication skills—can translate complex analytics into actionable strategies.
• Familiarity with regulated ad environments or restricted categories.

Nice-to-Haves

• YouTube/CTV planning experience (MNTN, StackAdapt, DV360).
• Feed management skills (Google Merchant Center, Bing MC).
• CRO/landing page testing experience.
• Working knowledge of Magento, HubSpot, or BI tools.

Compensation & Benefits

• Salary: $90,000
• Health, dental, vision; PTO; and company holidays.
• Remote-friendly within the U.S.