Social Media Advertising Specialist Job at Heuser & Heuser, LLP in Colorado Spri

Join a Firm Where Compassion Meets Results Heuser & Heuser, LLP is a family and Veteran-owned personal injury law firm serving Colorado Springs and the surrounding areas for over 35 years. We’re seeking a dedicated Social Media Advertising Specialist to join our growing team. This role focused on driving high-quality leads through paid social media platforms. This role is analytics-first: campaign structure, targeting, tracking, and ROI optimization. Position Overview The Specialist will manage paid campaigns across Meta (FB/Instagram), LinkedIn, X, Nextdoor, and TikTok. The emphasis is on evaluating performance, refining audiences, ensuring airtight tracking, and reallocating budgets to maximize signed case volume. Responsibilities: Targeting & Audience Segmentation • Review geographic targeting with precision (Colorado-specific markets) • Build and optimize custom audiences (website visitors, video viewers, form leads) • Develop lookalike audiences that align with high-value case demographics • Continuously audit targeting to eliminate wasted spend and avoid irrelevant leads Ad Creative & Messaging • Audit ad and creative for image/video quality, copy strength, and emotional appeal • Ensure all ads align with the firm’s brand voice and trust-driven positioning • Confirm creatives emphasize trust signals, social proof, and urgency for injured prospects • Recommend refinements to boost engagement and conversion Conversion Tracking & Attribution • Confirm that Meta Pixel, Conversion API, and event tracking are fully installed and functional • Ensure high-value actions (consult requests, calls, signed case leads) are properly tracked • Identify and fix tracking gaps or mismatches in attribution windows • Validate reporting accuracy across all platforms Performance Metrics & Benchmarks • Monitor CTR, CPM, CPC, CPL, and cost per signed case in real time • Benchmark performance against PI industry standards • Identify the strongest and weakest performers and adjust campaigns accordingly • Translate raw metrics into actionable recommendations Budget Allocation & Scaling Opportunities • Review budget allocation across campaigns and ad sets • Reallocate spending to reduce cost per acquisition and increase signed case volume • Test and implement safe scaling strategies to avoid overspend or performance drops • Flag underperforming campaigns and propose shifts immediately Metrics for Success • Qualified leads flowing at volume, with CPL and CPA within benchmarks • Strong CTR and conversion rates across channels • Tracking integrity with no missed conversions • Clear weekly/monthly reporting with actionable next steps Qualifications: • 2+ years running paid social campaigns (Meta required; TikTok/LinkedIn/Nextdoor preferred) • Deep knowledge of targeting, segmentation, and lead-gen funnels • Proven track record in managing budgets and optimizing for ROI • Strong analytics and reporting skills • Familiarity with legal advertising compliance is a plus Compensation: $26 - $33 hourly

• Targeting & Audience Segmentation  • Review geographic targeting with precision (Colorado-specific markets) • Build and optimize custom audiences (website visitors, video viewers, form leads) • Develop lookalike audiences that align with high-value case demographics • Continuously audit targeting to eliminate wasted spend and avoid irrelevant leads Ad Creative & Messaging  • Audit ad and creative for image/video quality, copy strength, and emotional appeal • Ensure all ads align with the firm’s brand voice and trust-driven positioning • Confirm creatives emphasize trust signals, social proof, and urgency for injured prospects • Recommend refinements to boost engagement and conversion Conversion Tracking & Attribution  • Confirm that Meta Pixel, Conversion API, and event tracking are fully installed and functional • Ensure high-value actions (consult requests, calls, signed case leads) are properly tracked • Identify and fix tracking gaps or mismatches in attribution windows • Validate reporting accuracy across all platforms Performance Metrics & Benchmarks  • Monitor CTR, CPM, CPC, CPL, and cost per signed case in real time • Benchmark performance against PI industry standards • Identify the strongest and weakest performers and adjust campaigns accordingly • Translate raw metrics into actionable recommendations  Budget Allocation & Scaling Opportunities  • Review budget allocation across campaigns and ad sets • Reallocate spending to reduce cost per acquisition and increase signed case volume • Test and implement safe scaling strategies to avoid overspend or performance drops • Flag underperforming campaigns and propose shifts immediately Metrics for Success  • Qualified leads flowing at volume, with CPL and CPA within benchmarks • Strong CTR and conversion rates across channels • Tracking integrity with no missed conversions • Clear weekly/monthly reporting with actionable next steps