Programmatic Media Buyer Job at lilikoi agency in Tampa

Overview

Programmatic Media Buyer at lilikoi agency — We’re looking for a data-driven, results-focused individual to lead the planning, execution, and optimization of programmatic ad campaigns across platforms like The Trade Desk. You’ll be responsible for ensuring campaigns drive performance and ROI while staying ahead of digital media trends. You’ll play a critical role in ensuring digital initiatives are launched effectively, on time, and result in a high ROI for our clients.

Responsibilities

• Launch, manage, and optimize programmatic advertising campaigns
• Monitor pacing, performance, and delivery on a daily basis; troubleshoot discrepancies and underperformance
• Analyze campaign data and provide actionable insights, reporting weekly/monthly results
• Collaborate with creative teams to develop high-performing campaigns

Qualifications

• 2–4 years of hands-on programmatic media buying experience, preferably in The Trade Desk
• Strong analytical skills with proficiency in Excel and reporting platforms
• Comfortable with performance metrics like CPM, CTR, CPA, ROAS
• Comfortable with 1st-party, 2nd-party, and 3rd-party data strategies
• Familiarity with Connected TV campaigns and cross-platform performance measurement
• Ability to work cross-functionally with creative and strategy teams to align media with messaging
• Sharp eye for pacing issues, tracking errors, under-delivery, and performance drops
• MUST be comfortable with AI platforms

Company Description

Founded in 2013, lilikoi agency is a full-service advertising agency focused on delivering client success with a collaborative, passionate culture. We value talent who go above and beyond for our clients and the team.

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